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DTC1157: Q4 Costs, ROAS Measurement & Creative Audits
Rising shipping and fuel costs put more pressure on holiday margins, Pilothouse explains why platform ROAS can hide where sales really come from, and six common creative problems give brands a pre-Q4 audit checklist.
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Ep 646: Neil Patel: Why Your Leads Are Down 40% and Your Revenue Is Up
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Google introduces mandatory passkeys for new Ads API logins, Meta and Google expand AI-powered image creation, and top operators reveal how AI is automating daily media buying decisions.
July 30, 2026
Tech Stack
TWBERP Podcast
Amazon shortens product titles to 75 characters, Pilothouse shares a streamlined Meta campaign structure that improved ROAS, and TikTok Shop begins testing subscriptions and paid memberships.
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Ad Strategy
DTC Podcast
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Meta Insights
AKNF Podcast
Amazon now requires labels for AI-generated people in listings, Pilothouse shares Fourth of July creative lessons for Labor Day, and FedEx's peak season surcharges arrive earlier than many brands expect.
July 27, 2026
A one-line checkout test lifts revenue by 9%, Pilothouse breaks down Dagne Dover's email flows, and AppLovin introduces view-through attribution to reveal the halo effect of ads.
July 24, 2026
Brand Breakdown
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Pilothouse shares the browse abandonment flow that keeps shoppers engaged, Reddit pushes back as AI search reduces clicks, and creator ads work better when they're built as a connected creative system.
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Google introduces missed revenue estimates inside Ads, creator partnership ads continue outperforming brand ads, and Salt & Stone explains why socially native creative wins in an AI-first shopping world.
July 22, 2026
Reformation targets a $1 billion IPO, Pilothouse reveals why recent site visitors drive 85% of email campaign revenue, and brands are preparing for AI-powered product discovery.
July 21, 2026
Email Strategy
Meta reveals how AI now interprets creative for ad targeting, TikTok tests a managed service that could replace agencies, and Shopify merchants are warned about a growing Shop app invoice scam.
July 20, 2026
TikTok Shop tightens livestream rules with tougher account penalties, Google introduces new Performance Max controls, and Pilothouse breaks down how Bellroy can get more from its Meta creative.
July 17, 2026
Bellroy
$81 billion in tariff refunds are available for eligible importers, Stripe makes a $53 billion bid for PayPal, and Pilothouse explains why Meta's Opportunity Score deserves a regular place in your account audits.
Sponsored By Omnisend
July 16, 2026
Shopify merchants gain a new DoorDash sales channel, Google fixes YouTube frequency caps across campaigns, and a simple subscription save sequence recovers 47% of cancellations without discounts.
Sponsored By Insense
July 15, 2026
Pilothouse explains why Meta, Shopify, and attribution platforms rarely agree, Levi's grows ecommerce while raising prices and cutting discounts, and new EU action against Meta could reshape advertising costs.
July 14, 2026
Agency Confidential
Legacy Advantage+ Shopping campaigns are still outperforming Meta's newer setup in some accounts, Google begins labeling AI-generated ads, and OpenAI's GPT-Live signals the next evolution of voice commerce.
Sponsored By Tapcart
July 13, 2026
Ad-venturous
Google changes Smart Bidding for budget-limited campaigns, Amazon turns Alexa into a conversational shopping assistant, and Pilothouse breaks down how Fly By Jing can unlock more revenue from its email flows.
July 10, 2026
Fly By Jing
A court rules Google can be held liable for AI Overview errors, Meta brings AI image generation directly into Advantage+, and why lo-fi "ugly" ads continue to outperform polished creative.
July 9, 2026
Marketing Psychology
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