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DTC1166: U.S.-China Trade, Amazon Prime Delivery & OUAI Email Tests
The U.S.-China trade truce brings more certainty through Q4, Amazon extends Prime delivery to brand websites, and five OUAI email tests reveal opportunities across its welcome and abandoned-cart flows.
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Meta Partnership Ads Now Make Up 30 to 50% of the Ads on Our Biggest Accounts
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CHAT WITH US
September 25, 2026
Brand Breakdown
OUAI
Amazon brings Seller Central into Claude, Google lets eligible Shopify merchants sell directly through AI Mode and Gemini, and Pilothouse shares three paid media plays brands can test before BFCM.
Sponsored By Okendo
September 24, 2026
BFCM
TWBERP Podcast
Shopify opens its checkout to Meta’s AI shopper, Last Crumb explains how a $140 cookie box helped drive demand, and four scrappy lo-fi creative formats give brands more ways to refresh campaigns ahead of BFCM.
Sponsored By Triple Whale
September 23, 2026
Ad Strategy
DTC Podcast
Amazon blocks Meta’s AI shopping assistant, Facebook expands its test of paid link posting, and Neil Patel shares a five-step audit for understanding whether AI platforms recommend your brand.
Sponsored By Insense
September 22, 2026
AI Tips
AKNF Podcast
Google brings new AI shopping tools to YouTube and Merchant Center, Mars Men shows how tailored quiz funnels can extend each creative angle, and five Amazon checks can help sellers prepare for Prime Big Deal Days.
September 21, 2026
Amazon Tips
Mastercard gives AI shopping agents more purchasing power, TikTok livestreams dominate luxury resale sales, and Pilothouse identifies four ways Little Spoon can sharpen its creative.
Sponsored By smile.io
September 18, 2026
Little Spoon
Shopify merchants can now launch ChatGPT campaigns from their admin, Meta rolls out new creator tools ahead of BFCM, and a 12-point inspection reveals the hidden problems that can make a healthy-looking email program misleading.
September 17, 2026
Ad Creatives
Teens are increasingly trusting AI for product recommendations, Google admits its AI search reporting still has major gaps, and Pilothouse breaks down how supplement brands are building AI creative for different stages of the funnel.
September 16, 2026
Longer Google searches are capturing more conversions, Paper Republic’s Shopify stack shows how personalization and fraud protection support growth, and a simple customer interview question reveals how replaceable your product really is.
September 15, 2026
Shopify
Rising shipping and fuel costs put more pressure on holiday margins, Pilothouse explains why platform ROAS can hide where sales really come from, and six common creative problems give brands a pre-Q4 audit checklist.
September 14, 2026
Meta Insights
Ad-venturous
Amazon DSP opens access to ChatGPT campaigns, a three-variation framework offers a better way to test Meta creative, and new Q4 data shows why discount-driven customers need a stronger retention plan.
September 11, 2026
Mia Tui
Meta’s Muse can now shop and check out from eligible Shopify stores, online holiday sales are forecast to grow 9%, and Pilothouse breaks down seven bottom-of-funnel leaks brands should fix before buying more traffic.
September 10, 2026
Website Optimization
Canada introduces new tariffs on U.S. goods, ChatGPT Shopping appears increasingly dependent on merchant product feeds, and Google expands AI Mode placements while brands prepare text-only creative for Q4.
September 9, 2026
New survey data shows shoppers may need deeper discounts to try unfamiliar brands, proven Meta hooks offer fresh creative angles, and Loop’s ecommerce stack uses product quizzes, bundles, and exchanges to improve the customer journey.
Sponsored By Smile.io
September 8, 2026
Tech Stack
Meta’s holiday data shows social taking a bigger role across the shopping journey, Sephora gives TikTok Shop first access to monthly product drops, and a simple undercover research tactic helps brands uncover stronger Q4 creative hooks.
Sponsored By Walmart Marketplace
September 7, 2026
Barilla acquires Goodles after its rapid category growth, marketers rethink ROAS targets around actual business economics, and Pilothouse breaks down how Wildflower Cases can expand beyond branded search to capture more category demand.
September 4, 2026
Wildflower
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