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DTC1004: Post-Game Recap
We recap the best and worst Big Game ad campaigns, email strategies, and scrappy social media engagement plays to earn viewer's attention this week.
LATEST PODCAST
Ep 72: How to Attribute Your Post-Click Ecosystem (Part 1)
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Sponsored By Triple Whale
February 11, 2026
Ad Breakdown
Brand Battles
AI
Super Bowl
Email Strategy
Learn how Sweethearts Candies' hilarious Valentine's Day campaign 'Love In This Economy?' shows how dating has evolved under financial pressure.
Sponsored By Klaviyo
February 10, 2026
Ad Campaign Breakdown
Valentine's Day
AKNF Podcast
Website Optimization
Learn how to make your website readable for AI engines. Pilothouse shares a helpful checklist for brands so they can increase online visibility.
Sponsored By Anrok
February 9, 2026
AI Tips
Pilothouse Tips & Tricks
Ad-venturous
CGC
We analyze Bala's email strategy and explain why having clear incentives above the fold, plus different abandon cart messaging can help performance.
February 6, 2026
Brand Breakdown
We share ten marketing truths that stand the test of time despite tools changing and platforms evolving. Learn what still works after 1000th issues.
Sponsored By Acoustic
February 5, 2026
Marketing Trends
Marketing Psychology
Pilothouse shares why Meta ad account consolidation is key and when brands should launch new campaigns by answering these three key questions.
February 4, 2026
Meta Ads
DTC Podcast
Scaling
Ad Strategy
How brands can win Game Day attention (even without investing in an $8 million dollar commercial) using Heinz's KegChup product launch as an example.
Sponsored By Insense
February 3, 2026
Super Bowl Ads
CRO
Pilothouse shares why brands should use Meta's value rules feature to hit higher LTV audiences and shares positive results from a client campaign.
February 2, 2026
Bundling
AOV
Pilothouse analyzes Magic Spoon's aesthetic website and how the cereal brand's accessibility issues and lack of free shipping are holding it back.
January 30, 2026
We analyze Liquid I.V.'s Super Bowl campaign starring EJAE and discuss how pairing a nostalgic song with authentic storytelling can lead to virality.
January 29, 2026
Super Bowl LX
TWBERP Podcast
We take a look at Korean beauty brand Beauty of Joseon's tech stack and how its social and influencer strategy fuels product discovery and conversions.
January 28, 2026
Tech Stack
Shopify apps
Mergers & Acquisitions
Platform Update
Pilothouse shares how static CGC can outperform video for brands in some cases and how this simple ad format can drive effective long-term growth.
January 27, 2026
Merchandising
Pilothouse explains how Valentine's Day is a high-intent gifting moment that can drive incremental sales even for unlikely brands like Solawave.
January 26, 2026
Branding
We delve into yoga brand Manduka's Google and SEO strategy, examining how its current approach ensures efficiency but also limits growth opportunities.
January 23, 2026
We dive into Merit Beauty's realistic marketing strategy and why its 'messy' aesthetic can signal authenticity and connect with Gen Z customers.
January 22, 2026
We provide tips on how to prepare Meta Ads for The Big Game and urgency messaging to captivate online audiences during this major Q1 sports event.
Sponsored By vibe.co
January 21, 2026
Q1 Tactics
Tiktok Shops
Social Media Strategy
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