DTC Newsletter - All Issues

Thu

•

July 31, 2025

DTC 869 - A/B Testing on Amazon, and Revenue Ecosystem

We share how Amazon Experiments and proper A/B testing can boost seller revenue and share an example from the reusable Swedish dishcloth brand FEBU.

Wed

•

July 30, 2025

DTC868 - Oh Polly’s PDPs, Thigh Society’s Scaling to 7 Figures and Outdoor Voices Comeback

We take a look at Oh Polly's creative PDPs that turn product pages into high-converting, shareable brand experiences using fun scroll-stopping videos.

Tue

•

July 29, 2025

DTC867 - Amazon’s Product Selector Feature, and TikTok Shops

Learn how Amazon’s Product Selector quiz tool boosts customer engagement, speeds up conversions and creates a personalized store experience.

DTC866 - Back To School Trends, Superman’s Cultural Relevance, and Q4 Planning

We cover the top back to school shopping trends, explain why consumers are shopping earlier than before and offer tactical tips for marketers.

DTC865: We Analyze Their Amazon Strategy And Offer Quick Fixes

We analyze Sunday Golf's Amazon strategy and share how better images, clear messaging, and storefront tweaks can boost discoverability and trust.

DTC864: Nami Matcha Tech Stack, Fashion Email Designs, and Beats x MadHappy Collab

We explain how Nami Matcha uses preorders, upsells, and loyalty programs to capitalize on the matcha boom and meet soaring global demand.

DTC863: Nescafé’s LTV Playbook, Maker Wine Strategy, and Tariffs Impact on Chinese Factories

Learn how a top coffee brand like Nescafé drives long-term growth in new markets like Japan by prioritizing lifetime value over short-term wins.

DTC862: YouTube Ad Tips, Got Milk? Campaign, and Liquid Death’s Expansion

Google used AI to analyze 4,700 YouTube ads. Learn why multiformat storytelling, creator collabs, and cultural moments drive the strongest results.

DTC861: Prime Day Recap, UGC, CGC, and EGC, and Messaging Problems

Prime Day 2025 wasn’t about urgency. See why steady spend, retargeting, and pacing mattered more than quick wins for Amazon brands this year.

Fri

•

July 18, 2025

DTC860: We Dive Into This Brand’s Email Strategy

Pilothouse analyzes Lomi’s email strategy and shares expert tips to clarify offers, reduce conversion friction, and boost first-time customer sales.

Thu

•

July 17, 2025

DTC859: Emojis in Ad Creatives, CRO Tactics, and David Protein’s New Launch

Learn how adding a few emojis to your ad campaigns can improve ROAS, lower CPC, and lift CTR while simplifying messaging for your target audience.

Wed

•

July 16, 2025

DTC858: Chamberlain Coffee Ad, Three Ships Beauty, and Q4 2025 DTC Survey

How Chamberlain Coffee’s Pinterest collab uses emotional storytelling and popular trends like the fisherman aesthetic to boost conversions.

Inside Q4: What DTC Operators Are Seeing, Saying, and Planning

Explore survey insights from 600+ DTC operators on how brands are adjusting Q4 strategies due to tariffs, rising costs, and low consumer spending.

DTC857: Emotionally Resonant Products, Cohort-Based Strategies, and Touchland x Crocs

How brands like American Eagle, Coach, and Catbird use The Summer I Turned Pretty’s final season to launch emotionally resonant products for Gen Z.

DTC856: Meta Ad Placement Risks, Starburst Ads, and Failed Landing Pages

Meta's Audience Network can hurt brand integrity. Learn why turning off these placements protects your creative and keeps ads in safe environments.

DTC855: What Went Wrong for the Robot Vacuum Brand

We dive into how Roomba, once a category leader in robot vacuums, is now on the brink of bankruptcy and failing to keep up with competitors.

Content

**Staying on top of the latest in DTC has never been easier.**

Newsletter Issues