DTC Newsletter Archive

Thu

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June 25, 2026

DTC1100: Meta Ads, Prime Day & AI Shopping

Meta's targeting is reaching more people but converting fewer buyers, Prime Day reveals shifting consumer spending habits, and AI-powered shopping is becoming a major force ahead of Q4.

DTC1099: AppLovin Ads, CTV & Meta Creative

AppLovin opens self-serve advertising to every ecommerce brand, retail giants continue the race for connected TV, and fresh creative formats plus new Meta quirks reshape performance marketing.

Tue

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June 23, 2026

DTC1098: Prime Day, Google Ads & Creative Fatigue

Prime Day offers a read on consumer demand beyond Amazon, Google announces two important Ads deadlines, and the Pilothouse team shares a practical framework for spotting and fixing Meta creative fatigue.

Mon

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June 22, 2026

DTC1097: AI Shopping, Shopify Autopilot & Meta Yapper Ads

AI-referred shoppers are spending more and converting better, Shopify expands its AI commerce toolkit with Campaign Autopilot, and why "yapper" UGC ads are outperforming traditional Meta creative.

DTC1096: TikTok Shop, Discovery Commerce & Deals For You Days

Why TikTok Shop's biggest summer event matters, how brands are using creators and LIVE shopping to drive outsized results, and the playbook top sellers are using to win Deals For You Days.

DTC1095: Shopify AI, Meta Creative Testing & AI Traffic

Shopify unveils its biggest AI-powered Editions release yet, Meta's hidden creative testing tool helps advertisers escape biased ad delivery, and AI-referred shoppers are now converting better than traditional traffic.

DTC1094: EU Compliance, Shopify's Enterprise Push & AI Scams

A compliance deadline that could impact every EU-selling brand, Shopify continues its march upmarket, and lower gas prices may not translate into more discretionary spending.

DTC1093: Google Conversion Tracking, Authentic Content & Email Growth

A Google Consent Mode change could be distorting conversion data, a simple email tactic that outperforms launching new campaigns, and a practical framework for creating content your niche actually trusts.

DTC1092: Fourth of July, Influencer Led Brands Part 2, and Using AI Intentionally

Pilothouse shares tips on how to boost Q3 sales with a successful Fourth of July campaign by capturing holiday weekend demand and driving higher conversions.

DTC1091: Every Man Jack Brand Breakdown

Pilothouse shares key conversion blockers on Every Man Jack's DTC website and provides ecommerce optimization strategies to unlock growth.

Thu

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June 11, 2026

DTC1090: Power of a Strong Offer and Password Protected Campaign

A strong offer can rapidly scale your Meta ads. See how a supplement brand scaled spend 5x in 7 days and slashed cost per purchase by 86%.

Wed

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June 10, 2026

DTC1089: Meta Attribution Bug, Text Only Ad Styles and Tumble’s Scaling Story

Discover how text-only ads can stop the scroll. Learn 4 creative layout and font approaches to build high-confidence visuals for your next promo.

DTC1088: Sprinter’s Tech Stack and Meta Reps

Learn how Kylie Jenner's hydration brand Sprinter brings in $130K per month on their DTC site using these AI-powered Shopify apps.

Mon

•

June 8, 2026

DTC1087: Scaling Unedited Product Photos, Creator-Led Brands, and Going Agentic on Meta

Learn how scaling unedited product photos on Meta can boost your ad performance if your brand doesn't have a massive design budget.

Fri

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June 5, 2026

DTC1086: Dieux Skin Brand Breakdown

Discover how Dieux Skin email blends clinical education with storytelling in its welcome and abandon flows, and where it can optimize for higher conversions.

Thu

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June 4, 2026

DTC1085: Father’s Day Campaign Tips and Essential Flows

Pilothouse shares the Father's Day playbook for building urgency, taking an empathy-first approach, and capturing last-minute shoppers this June.

Content

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