DTC Newsletter Archive

Thu

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March 26, 2026

DTC1035: Axon by AppLovin and Fix Email Deliverability

Pilothouse shares how ecommerce brands can get ahead of the curve by leveraging Axon by AppLovin to help with top line revenue growth on PPC.

DTC1034: Media Buying AI, and Kurt Elster on AI Discovery

Pilothouse shares top skills media buyers need in the age of AI which includes creative analysis, strategic thinking, and stakeholder communication.

DTC1033: Amazon Creative Audit and Brand Growth Systems

Pilothouse shares five common red flags they see when conducting Amazon creative audits and solutions to build a stronger product detail page.

DTC1032: 3 Micro-Holidays To Leverage, and The Language of Memes

Learn how leveraging micro-holidays like Women's History Month, April Fool's and Easter can impact social engagement and increase revenue for brands.

DTC1031: DRMTLGY Brand Breakdown

The Pilothouse team analyzes DRMTLGY's Meta Ads and shares the pros and cons of leaning into trend-based creatives and extended BFCM sale messaging.

DTC1030: Dangers of AI Slop and Heat Maps

Pilothouse shares why creating hundreds of AI Meta ads without a clear strategy is a recipe for disaster. Learn why AI slop can damage performance.

Wed

•

March 18, 2026

DTC1029: Seasonality Adjustments, and How Odd Pieces Disrupted Puzzle Category

How brands can set up the seasonality adjustment feature in Google Ads and prevent inflated CPAs and wasted spend during a promotion or flash sale

Tue

•

March 17, 2026

DTC1028: Use Creative to Target and Culturally Relevant Campaigns

Pilothouse shares ways to use creative to effectively target audiences on Meta and how broad targeting and customer persona messaging can help.

DTC1027: Meta Frequency

Pilothouse shares how brands can check their existing customer frequency in their Meta ad account and avoid wasted spend and creative fatigue.

Fri

•

March 13, 2026

DTC1026: Spikeball Brand Breakdown

We analyze Spikeball's welcome and abandoned cart email flow and provide tactical tips on how to improve send times, incentives, and brand copy.

DTC1025: Indē Wild’s Tech Stack, Email Deliverability Tips

We take a look at ayurvedic beauty brand Indē Wild’s tech stack and which Shopify apps help power its U.S. expansion and international growth strategy

DTC1024: Odd Pieces and Bearaby’s Product Innovation

We take a look at the disruptive puzzle brand Odd Pieces and how co-founders Ginny and Terry used Kickstarter to gauge product demand and create hype.

DTC1023: Min ROAS, Meta CASC Update

Learn how your default bid strategy may be capping your returns and how one brand saw a 120% boost in ROAS after changing the campaign structure.

DTC1022: Meta Click Attribution, Content by Platform, and Street Talk

Pilothouse shares Meta has updated the way they measure click attribution to simplify ad measurement and why this could cause your ROAS to drop.

DTC1021: Feastables Brand Breakdown

We analyze Feastables website and share how MrBeast's chocolate brand can turn creator hype and viral product drops into sustainable, repeat business.

DTC1020: Shifting customer behavior, email segmentation, and more

How customer buying decisions are now influenced by emotional payoff and how different product categories like beauty and food have been impacted

Content

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