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DTC1133: Meta ROAS Drops, ChatGPT Ads & DTC Acquisitions
Pilothouse unpacks what's driving Meta's recent ROAS volatility, ChatGPT Ads adds new bidding and matching tools, and legacy CPG giants keep paying premiums for DTC brands with strong first-party data.
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Ep 99: Jordan's new favourite email program PLUS a mistake you can avoid
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CHAT WITH US
August 11, 2026
Meta Insights
AKNF Podcast
Meta introduces profit-based bidding, Google begins upgrading Search campaigns to AI Max, and YouTube audio ads open a new way to reach listeners who aren't watching the screen.
August 10, 2026
Ad Strategy
Youtube
Ad-venturous
Google's bidding changes take effect August 17, Pilothouse breaks down how Bero is losing valuable search traffic to Reddit and AI Overviews, and new research shows AI citations disappear faster than most brands realize.
August 7, 2026
Brand Breakdown
BERO
Amazon expands Sponsored Products into creator content, Pilothouse shares a framework for briefing high-converting creator ads, and Jordan Gordon breaks down the email marketing mistakes brands repeat most often.
August 6, 2026
CGC
TWBERP Podcast
The EU begins enforcing AI transparency rules, Instagram Reels now account for over half of ad inventory, and Beck's Broth shows how to turn your brand's birthday into a high-converting sales campaign.
Sponsored By Walmart Marketplace
August 5, 2026
Ad Breakdown
DTC Podcast
Meta expands customer audience retention to 730 days, TikTok Shop operators reveal the real costs behind live selling, and a Google Translate-inspired ad format earns attention without looking like an ad.
August 4, 2026
Long-form Meta ad copy outperformed short copy in a major Pilothouse test, Amazon sellers face a deadline to reclaim tariff refunds, and AI shopping assistants are exposing misleading product claims.
August 3, 2026
Meta's AI investment could push advertising costs higher, phantom discount lawsuits put strikethrough pricing under scrutiny, and Pilothouse breaks down what's working inside Lemme's Meta ad account.
July 31, 2026
Lemme
Google introduces mandatory passkeys for new Ads API logins, Meta and Google expand AI-powered image creation, and top operators reveal how AI is automating daily media buying decisions.
July 30, 2026
Tech Stack
Amazon shortens product titles to 75 characters, Pilothouse shares a streamlined Meta campaign structure that improved ROAS, and TikTok Shop begins testing subscriptions and paid memberships.
July 29, 2026
Sponsored By Paramount Ads Manager
July 28, 2026
Amazon now requires labels for AI-generated people in listings, Pilothouse shares Fourth of July creative lessons for Labor Day, and FedEx's peak season surcharges arrive earlier than many brands expect.
July 27, 2026
A one-line checkout test lifts revenue by 9%, Pilothouse breaks down Dagne Dover's email flows, and AppLovin introduces view-through attribution to reveal the halo effect of ads.
July 24, 2026
Dagne Dover
Pilothouse shares the browse abandonment flow that keeps shoppers engaged, Reddit pushes back as AI search reduces clicks, and creator ads work better when they're built as a connected creative system.
Sponsored By Rokt Aftersell
July 23, 2026
Google introduces missed revenue estimates inside Ads, creator partnership ads continue outperforming brand ads, and Salt & Stone explains why socially native creative wins in an AI-first shopping world.
July 22, 2026
Reformation targets a $1 billion IPO, Pilothouse reveals why recent site visitors drive 85% of email campaign revenue, and brands are preparing for AI-powered product discovery.
July 21, 2026
Email Strategy
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