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Emails & SMS
Your Cheatsheet for Holiday Email Campaigns
Creative
We’ve talked about gifting, but we haven't ventured into gifting through darkposted ads.
We’ve talked about gifting, but we haven't ventured into gifting through darkposted ads.
Gen Z
🎶 Say What You Need to Say
As marketers, we need to be exceptional communicators. This means communicating to as many generations as possible to convey the value we can bring to their lives. This isn’t easy, even on our best days. The ‘Zoomers’ or Gen Z are the youngest generation with the most potential spending power.
Live Shopping
The Rise of Creator-Led Live Shopping
When you hear the term “live shopping,” your mind may wander to QVC network, a free-to-air shopping channel occasionally found droning in the background of a dentist's office or at the house of a grandparent who thinks HBO Max is the name of a healthcare plan.‍

Must-Read

Traditional gifting angles don’t work for every product. We mean, seriously, who wants to find a toothbrush or a smart thermostat under the tree? 😂
Gift
Traditional gifting angles don’t work for every product.
Welcome back to the DTC Boardroom series, where we ask podcast guests and friends of DTC to dive into their personal picks for the most exciting strategies and tactics to help brands WIN BIG! 🙌
DTC Boardroom
DTC Boardroom: Outway
Welcome to the first-ever edition of Campaign Confidential.‍ A new series where we open the campaign case files of real businesses working with Pilothouse’s Pilot Program – a service that helps brands who don’t quite meet the typical agency criteria scale affordably. 💸
Campaign Confidential
How Alignment and Angles Took Rux from 1.45 - 3.06 ROAS in a Few Weeks
If you had gazed into a crystal ball this time last year and tried to predict one of the hottest eCommerce marketing trends in 2022, would you have picked direct mail? 🧐
Direct Mail
Five Reasons Why Direct Mail is the Comeback King of 2022
If you’ve got some content, maybe product-centric videos that could use a personal element or killer Black Friday content that you wish was evergreen, it’s time to give it a facelift! ‍🤳 You can fix those problems and more using Creator Generated Content (CGC). Here’s what the Pilothouse Studios team suggests:
Creative
How to Refresh and Recycle Old Creative Using CGC
Crafting Creative and Clever Copy. Words are powerful. 💪
Copywriting
Crafting Creative and Clever Copy
The Pilothouse Meta team recently split tested the first image on a client’s main product page (PDP). The image with the white background was the clear winner.
Is The Image On Your Product Pages Really That Important?
People seem to just absorb content at speeds we’ve never seen before. This is, in no small part, due to the exponential growth of TikTok.
YouTube
The Power Of Youtube Shorts
Timing On Socials Is Everything
Social Media
Timing On Socials Is Everything

Podcast Episodes

Podcast
Bonus: Aaron Orendorf - Recart: Skyrocket your LTV with efficient SMS, and why conversational commerce in SMS is overrated
AKNF
The Oodie - Davie Fogarty: Lessons from a fast $400M
AKNF
Email your list LESS and Earn MORE in 2023: Jordon Gordon on sniping intent and the cost of going buck wild (AKNF)
Podcast
Bonus: Does your store need an AI sales closer? Yoav Oz and Shauli Mizrahi from RepAI on conversational shopping
Podcast
Andrew Wilkinson at C-Suite in Victoria: Bootstrapping vs VC vs PE vs Angel
AKNF
Rux's Jamie Bond on the Advertising Content Strategy that took them to 3X ROAS with the Pilot Program (AKNF)
Podcast
Pretty Boy - Ben Feys and Kevin Niehoff: Nailing your Brand Identity and Balling on a Budget
AKNF
Leveraging Chaos & 5 Principles of Good Leadership w/ Peter McCoppin (AKNF)
AKNF
AKNF Archive - Paid Social State of the Union: Performance Marketing vs Rising Costs

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Victoria BC • Sep 21-23, 2022

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