DTC Newsletter & Podcast - Actionable Marketing Insights from Experts

Latest News from DTC

Nvidia, caught in the US-China trade war, takes a $5.5 billion hit

OpenAI is reportedly developing its own X-like social media platform

Temu and Shein to raise prices after Trump closes tariff loophole

TikTok Ban Deadline Nears. Trump To Hear Plans With Oracle Seen As Front-Runner.

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Fri

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Apr 18, 2025

Ep 500: How Overspending on Amazon Ads Hurts Organic + Tariff Strategy for Sellers | AKNF

DTC Podcast

Fri

•

April 18, 2025

Ep 500: How Overspending on Amazon Ads Hurts Organic + Tariff Strategy for Sellers | AKNF

DTC Podcast

Wed

•

Apr 16, 2025

Bonus: Marginal ROAS & How Meta’s Algorithm Really Works w/ Constantine Yurevich

DTC Podcast

Wed

•

April 16, 2025

Bonus: Marginal ROAS & How Meta’s Algorithm Really Works w/ Constantine Yurevich

DTC Podcast

Wed

•

Apr 16, 2025

Bonus: Post-Purchase, SaaS, & IV Drips: Live from Shoptalk with Neal Goyal

DTC Podcast

Wed

•

April 16, 2025

Bonus: Post-Purchase, SaaS, & IV Drips: Live from Shoptalk with Neal Goyal

DTC Podcast

Wed

•

Apr 16, 2025

EP 29: PART 2: How Pilothouse Connects Meta & Email for Spend Efficiency & Scalable Growth | TBWERP

Email And Retention Podcast

Wed

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April 16, 2025

EP 29: PART 2: How Pilothouse Connects Meta & Email for Spend Efficiency & Scalable Growth | TBWERP

Email And Retention Podcast

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Fri

•

April 18, 2025

DTC796: Branding Tactics During the Tariff War

Pilothouse shares how brands can continue communicating with top-of-funnel customers during tariffs and economic uncertainty using these tactics.

DTC795: Search Surge: Chinese Manufacturers

The latest tariff updates, plus how Chinese manufacturers and suppliers are tanking the luxury goods market by exposing global supply chains on TikTok.

DTC794: Tariff News: Trump Administration Sued

The latest tariff news includes the Trump administration getting sued and Chinese manufacturers exposing the luxury goods market over TikTok.

DTC793: Tariff Ad Strategy for Google and Meta

The latest tariff updates and the Pilothouse team share why this is the best time for brands to scale Meta ads rather than pull back on spend.

DTC792: Reframing Your Value Proposition

Why brands impacted by tariffs need to reframe their value proposition through storytelling and boosting trust signals before turning to price hikes.

DTC791: How Brands Can Capitalize on Tariff War

We share expert tips on how brands can capitalize on the tariff war which includes delaying upcoming launches and continuing to spend on paid ads.

DTC Insights

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Nike Scrambles After Vietnam Tariffs, and Shein & Temu Hike U.S. Prices

Nike faces delays and stock drops due to new Vietnam tariffs, while Chinese giants Temu and Shein prep for U.S. price increases amid trade fallout.

How Pilothouse Boosted Octopied Mind’s Email Revenue by 87%

Pilothouse revamped email flows, optimized creative, and deployed reengagement tactics—leading to huge gains in revenue, retention, and subscribers.

Human-First Branding Tactics for Turbulent Times

Pilothouse shares how brands can stay relevant and build loyalty by leading with empathy, consistency, and creativity during volatile moments.

Compound Your TikTok Conversions With UGC and Verified Reviews

Join REVIEWS.io and TikTok on April 23 to learn how social proof strategies turn views into real, repeat customers—and boost your TikTok Shop performance.

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Content

Become the smartest marketer in the room.

Ep 500: How Overspending on Amazon Ads Hurts Organic + Tariff Strategy for Sellers | AKNF

DTC Pulse Check: The Industry’s Response to Tariffs

Latest News from DTC

Listen to Our Podcast

Ep 500: How Overspending on Amazon Ads Hurts Organic + Tariff Strategy for Sellers | AKNF

Ep 500: How Overspending on Amazon Ads Hurts Organic + Tariff Strategy for Sellers | AKNF

Bonus: Marginal ROAS & How Meta’s Algorithm Really Works w/ Constantine Yurevich

Bonus: Marginal ROAS & How Meta’s Algorithm Really Works w/ Constantine Yurevich

Bonus: Post-Purchase, SaaS, & IV Drips: Live from Shoptalk with Neal Goyal

Bonus: Post-Purchase, SaaS, & IV Drips: Live from Shoptalk with Neal Goyal

EP 29: PART 2: How Pilothouse Connects Meta & Email for Spend Efficiency & Scalable Growth | TBWERP

EP 29: PART 2: How Pilothouse Connects Meta & Email for Spend Efficiency & Scalable Growth | TBWERP

Read Past Newsletters

DTC796: Branding Tactics During the Tariff War

DTC795: Search Surge: Chinese Manufacturers

DTC794: Tariff News: Trump Administration Sued

DTC793: Tariff Ad Strategy for Google and Meta

DTC792: Reframing Your Value Proposition

DTC791: How Brands Can Capitalize on Tariff War

DTC Insights

Hear from our subs