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Facebook
Three Elements Worth Focusing On In Your Next Ad Test
Creative
🎉 TGIT–Thursday Dating Got Some Street Smarts
We've seen some exciting marketing campaigns coming out of the dating app world, but nothing matches the 💫spice💫 of Thursday Dating.
Brand Breakdown Part 2: Colourpop (Email)
ColourPop’s email opt-in is pretty dang standard. While they have the basics here, there are a few ways they could optimize their lead capture.
Emails & SMS
Filling your funnel and collecting email addresses
Did you know… ninety-six percent of consumers who visit a website aren’t ready to buy. But just because they aren’t ready to buy from your brand doesn’t mean they don’t ever want to hear from you again. 👀

Must-Read

Here are 5 of their favorites from a recent episode of All Killer No Filler (listen here) and examples from past and current Pilothouse clients – JBW, Big Blanket Co, and Look After My Bills (LAMB). 
Copywriting
5 Go-To Copy Styles You Should Test
We have the most effective and efficient way to pass on content descriptions so your designers/content team can create a product that is exactly what you envisioned.
Creative
Ensure your vision with the built-in "Record Screen/Audio" feature for your content descriptions.
📦 Brand Breakdown Part 1: ColourPop (Facebook Ads)
Brand Breakdown
Brand Breakdown Part 1: Colourpop (Facebook Ads)
Copywriting places a big emphasis on words, naturally, and while words are great for storytelling or highlighting your products' benefits, too many words can scare readers away.
Copywriting
🚀 How to rocket your conversions with numbers in your copy!
When large CPG brands use a celebrity to endorse their products, the brand relies on the celebrity's influence over an audience of potential customers.
Influencers & UGC
Effective Influencer Promotion
Google Ads' Enhanced Conversions improve conversion tracking accuracy, making it easier for DTC brands to optimize search and video ads and -- ultimately-- earn a better return on advertising spend (ROAS).
How to Set Up Enhanced Conversions in Google Ads
Creative
🏃‍♀️💨 Don’t let image format slow you down! 🏃‍♂️💨
At DTC, we do this content thing on a pretty regular basis, so we thought we’d share some of our go-to tips for generating enough content ideas to last you an entire year.
Creative
13 ways to generate endless content ideas
The value of user generated content (UGC) in recent years has skyrocketed. Most digital marketers have UGC in their arsenal to create high-performing and trustworthy content.
Influencers & UGC
The top 5 reasons you should have UGC in your playbook

Podcast Episodes

AKNF
AKNF - 19 Point Audit on Traffic and Creative with Pilothouse's Liam, Evan, and Kyle
Podcast
5x Your Revenue with a Facebook Group, 40 new creatives a week, and an app with Ash Melwani from Obvi Collagen.
AKNF
AKNF - Top 5 Copy Styles for Facebook Ads with Nate and Taylor from Pilothouse
Podcast
SMS is no longer optional with Sophie Baer, Win Brand Group’s Retention Director (and Automation Overlord)
AKNF
AKNF - The Creator's Perspective and how to get 20% Click to Conversion Rates On Organic Content
Podcast
Perry Belcher on Ecom Tripwires, Premiums, and Making Sure the Cheese is Worth the Squeeze
AKNF
AKNF - How to hit targets on day 1 of the drop with Maddle and Pilothouse
Podcast
Ecommerce SEO in Three Simple Steps with Kevin Miller from Gr0.com
AKNF
AKNF - Cut your CaC in Half with THIS UGC Strategy ft. Courney Toll from Nori and Angela from Pilothouse

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