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Emails & SMS
Your Cheatsheet for Holiday Email Campaigns
Creative
We’ve talked about gifting, but we haven't ventured into gifting through darkposted ads.
We’ve talked about gifting, but we haven't ventured into gifting through darkposted ads.
Gen Z
🎶 Say What You Need to Say
As marketers, we need to be exceptional communicators. This means communicating to as many generations as possible to convey the value we can bring to their lives. This isn’t easy, even on our best days. The ‘Zoomers’ or Gen Z are the youngest generation with the most potential spending power.
Live Shopping
The Rise of Creator-Led Live Shopping
When you hear the term “live shopping,” your mind may wander to QVC network, a free-to-air shopping channel occasionally found droning in the background of a dentist's office or at the house of a grandparent who thinks HBO Max is the name of a healthcare plan.‍

Must-Read

Traditional gifting angles don’t work for every product. We mean, seriously, who wants to find a toothbrush or a smart thermostat under the tree? 😂
Gift
Traditional gifting angles don’t work for every product.
Welcome back to the DTC Boardroom series, where we ask podcast guests and friends of DTC to dive into their personal picks for the most exciting strategies and tactics to help brands WIN BIG! 🙌
DTC Boardroom
DTC Boardroom: Outway
Welcome to the first-ever edition of Campaign Confidential.‍ A new series where we open the campaign case files of real businesses working with Pilothouse’s Pilot Program – a service that helps brands who don’t quite meet the typical agency criteria scale affordably. 💸
Campaign Confidential
How Alignment and Angles Took Rux from 1.45 - 3.06 ROAS in a Few Weeks
If you had gazed into a crystal ball this time last year and tried to predict one of the hottest eCommerce marketing trends in 2022, would you have picked direct mail? 🧐
Direct Mail
Five Reasons Why Direct Mail is the Comeback King of 2022
If you’ve got some content, maybe product-centric videos that could use a personal element or killer Black Friday content that you wish was evergreen, it’s time to give it a facelift! ‍🤳 You can fix those problems and more using Creator Generated Content (CGC). Here’s what the Pilothouse Studios team suggests:
Creative
How to Refresh and Recycle Old Creative Using CGC
Crafting Creative and Clever Copy. Words are powerful. 💪
Copywriting
Crafting Creative and Clever Copy
The Pilothouse Meta team recently split tested the first image on a client’s main product page (PDP). The image with the white background was the clear winner.
Is The Image On Your Product Pages Really That Important?
People seem to just absorb content at speeds we’ve never seen before. This is, in no small part, due to the exponential growth of TikTok.
YouTube
The Power Of Youtube Shorts
Timing On Socials Is Everything
Social Media
Timing On Socials Is Everything

Podcast Episodes

Podcast
Ep 308: Manifesting Your Dreams with Samantha from Maniscripting | DTC Podcast
AKNF
Ep 307: Mastering Attention Triggers for TikTok Ads | Boost Engagement and Conversions | AKNF
Podcast
Ep 306: "Enlightened Hospitality" and the Secret to Killer CX with Eli Weiss from Jones Road Beauty
AKNF
Ep 305: CRO Optimization in 2023: Strategies and Tools for Landing Pages | AKNF
Podcast
Ep 304: 8 Figure Beauty Empire Trinny London's Epic Organic Content
AKNF
Ep 303: Who Are You Making Creatives For? | The Creative Death Spiral in Meta | AKNF
Podcast
Bonus: Sophisticated Customer Experiences and Loyalty Programs to Retain and Delight with Apptile Founder Rohit Modi (+ the chance to win a $20K Enterprise Plan!)
Podcast
Ep 302: The Road to 9 Figures with Cody Plofker from Jones Road Beauty (Plus Cody’s YouTube and Meta Ads Funnel Breakdown)
AKNF
Ep 301: ABCDS of YouTube Ads Creative (and What is Sludge Content?!) (AKNF)

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