DTC Newsletter & Podcast - Actionable Marketing Insights from Experts

Latest News from DTC

YouTube makes Shorts more shoppable with new product stickers.

Smartwater reunites with Jennifer Aniston and leverages nostalgia in their newest campaign.

Sam Altman says Meta is offering $100 million to poach OpenAI employees.

Amazon announces Prime Day will take place between July 8 to July 11th.

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Fri

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Jun 20, 2025

Ep 518: CCPA/CPRA Explained - What Every Ecommerce Tech Manager Must Know

AKNF

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Fri

•

June 20, 2025

Ep 518: CCPA/CPRA Explained - What Every Ecommerce Tech Manager Must Know

AKNF

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Thu

•

Jun 19, 2025

Ep 7: Who Had a Bigger Switch Up? Jojo Siwa or Boomers?

Ad-venturous

Thu

•

June 19, 2025

Ep 7: Who Had a Bigger Switch Up? Jojo Siwa or Boomers?

Ad-venturous

Tue

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Jun 17, 2025

Ep 38: Stop Double Tapping Unengaged Addresses (And How to Do It Right)

Email And Retention Podcast

Tue

•

June 17, 2025

Ep 38: Stop Double Tapping Unengaged Addresses (And How to Do It Right)

Email And Retention Podcast

Mon

•

Jun 16, 2025

Ep 517: How Back to Nature Repositioned Away from “Plant-Based” to Drive Shelf Velocity

DTC Podcast

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Mon

•

June 16, 2025

Ep 517: How Back to Nature Repositioned Away from “Plant-Based” to Drive Shelf Velocity

DTC Podcast

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Read Past Newsletters

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Fri

•

June 20, 2025

DTC841: Summerween, Baby Boomers, 2000s Guerilla Marketing

We explain how the Summerween trend widens the Halloween buying period and presents a unique opportunity for brands to capture more Q3 sales.

DTC840: Tech Stack David Protein, Double Tap Email, and Chamberlain Coffee x Pinterest

Explore how David Protein's tech stack drives $2.3M in DTC revenue, why double-tap emails hurt deliverability, and what the latest G7 tariff updates mean for ecommerce brands.

DTC839: Abandon Cart Stats, Back To Nature Rebrand, and 618 Event

Discover why shoppers abandon carts (and how to fix it), explore Back to Nature’s bold rebrand strategy, and get key insights from the new U.S.–U.K. tariff deal signed at the G7 Summit. Plus, learn how Fayt the Label drove $1M+ in email revenue with Instant, uncover the rising global impact of China’s 618 shopping festival, and listen in as Barilla explains its plant-based pivot.

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Tue

•

June 17, 2025

DTC838: Mystery Products, AI Tools, and Ideal Buyers

Discover the latest DTC marketing insights, including how mystery products can boost conversions, AI workflows to triple creative output, and key updates on G7 tariff negotiations impacting ecommerce.

Mon

•

June 16, 2025

DTC837: Stanley Cup x Post Malone, Dealing With Trolls, and Google’s Scheduled Actions

Discover how Stanley's latest campaign with Post Malone signals its evolution into a premium lifestyle brand with product expansion into new markets.

DTC836: Amazon Brand Building Tactics, Marketing To Gen X, and ChatGPT Outage

The DTC newsletter explores essential strategies for B2C brand success, emphasizing the shift from PPC to brand-building on Amazon and the importance of customer experience. It also covers topics like marketing to Gen X, U.S.-China tariff updates, and the rise in ChatGPT searches following a brief outage.

DTC Insights

All Insights →

🎧 Are Baby Boomers Just Misunderstood?

Discover how brands can better connect with Baby Boomers by understanding their values, cultural history, and emotional drivers beyond outdated stereotypes.

📦 Your Daily Tariff Check-In

The Federal Reserve is pausing interest rate cuts as it evaluates the inflationary impact of Trump’s tariffs, which Fed Chair Jerome Powell warns could significantly raise consumer costs.

👻 How Summerween Can Boost Sales

Summerween is a rising retail trend where brands boost summer sales by launching Halloween-themed promotions early, tapping into consumer demand for spooky decor and party supplies.

🎧 Why Your Double‑Tap Email Strategy Is Hurting Deliverability

In this episode of TWBERP, Pilothouse’s Jordan Gordon explains how the outdated “double-tap to non-openers” tactic is damaging email deliverability and revenue.

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Content

Become the smartest marketer in the room.

Ep 518: CCPA/CPRA Explained - What Every Ecommerce Tech Manager Must Know

DTC841: Summerween, Baby Boomers, 2000s Guerilla Marketing

Latest News from DTC

Listen to Our Podcast

Ep 518: CCPA/CPRA Explained - What Every Ecommerce Tech Manager Must Know

Ep 518: CCPA/CPRA Explained - What Every Ecommerce Tech Manager Must Know

Ep 7: Who Had a Bigger Switch Up? Jojo Siwa or Boomers?

Ep 7: Who Had a Bigger Switch Up? Jojo Siwa or Boomers?

Ep 38: Stop Double Tapping Unengaged Addresses (And How to Do It Right)

Ep 38: Stop Double Tapping Unengaged Addresses (And How to Do It Right)

Ep 517: How Back to Nature Repositioned Away from “Plant-Based” to Drive Shelf Velocity

Ep 517: How Back to Nature Repositioned Away from “Plant-Based” to Drive Shelf Velocity

Read Past Newsletters

DTC841: Summerween, Baby Boomers, 2000s Guerilla Marketing

DTC840: Tech Stack David Protein, Double Tap Email, and Chamberlain Coffee x Pinterest

DTC839: Abandon Cart Stats, Back To Nature Rebrand, and 618 Event

DTC838: Mystery Products, AI Tools, and Ideal Buyers

DTC837: Stanley Cup x Post Malone, Dealing With Trolls, and Google’s Scheduled Actions

DTC836: Amazon Brand Building Tactics, Marketing To Gen X, and ChatGPT Outage

DTC Insights

Hear from our subs