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Creative
Visual Hooks to Leverage This Q4
TikTok
🔍 Inside Insights
Have you checked your TikTok Ads Manager recently? If so, you may have noticed that a new tool called Audience Insights is now available.
Creative
Q4 Content Guide: The One Piece of Content You Must Have
Today, we’re diving into the one piece of content you 100% need to have on each medium/platform. If you don’t have these creatives pumping, you might find yourself in a pickle (no, not the beloved Christmas pickle). 🥒
Emails & SMS
Benevolent Bots Are Botching Your Marketing
If your email marketing campaigns follow trends, 20% of the clicks received are likely phony and bot-generated. Talk about skewed marketing and campaign metrics. 🙄

Must-Read

Brand Breakdown Part 3: OluKai (Google Suite)
Brand Breakdown
Brand Breakdown Part 3: OluKai (Google Suite)
Brand Breakdown Part 4: OluKai (Creative)
Brand Breakdown
Brand Breakdown Part 4: OluKai (Creative)
Do you ever wish upon a star that other platforms had their own equivalent to Facebook Ads Library? 👀 💫 Here’s a free Google alternative to get your fix of competitor ads
Google
Deck The Halls With Content Inspiration
The holidays present countless opportunities to market your products. We’ve all heard of these before, but what we should be doing is taking a closer look at several marketing strategies to see where your brand can offer something truly special for your customers and market ‘indirectly.’
Q4 Strategy
Fostering Sales This Holiday Season and Beyond
Twitter has been a hotbed of drama lately, and we’re guilty of clutching the popcorn. 👀🍿
Twitter
🍎 Don’t Write About Apples
The Pilothouse creative team loves the gifting angle, as it’s incredibly prominent for the last few months of Q4. Whether you’re buying something for yourself, a friend, or a loved one, gifts are on the mind.‍ Don’t forget, with gifting angles, you can iterate on top-performing ads from the holiday season and replicate them on other holidays throughout the year. Win-win if you ask us. 😉
Gift
A Guide To Gifting Creative
Dealing with multiple social media accounts under several clients can get overwhelming very quickly. One small hack you may have encountered online is a content calendar.
Instagram
📱The ‘Gram With a Plan
This week on All Killer No Filler, the Pilothouse team talked about measuring creatives with the golden triangle — a framework to help you optimize content based on data from your video content.
Creative
The Golden Triangle
Apps
Why eCommerce Apps Are Your Competitive Advantage in Q4 - and Beyond

Podcast Episodes

Podcast
Wealthsimple, Harry Hothi - Marketing wealth tech in a downturn
Podcast
Puppy Dogs and Ice Cream: Jason Kutasi - Performance Marketing Children’s Books (to 8 Figures)
AKNF
Google Ads Masterclass + GA4 and Server-Side Tracking to get ahead of the Cookiepocalypse in 2023 (AKNF)
Podcast
Bonus: MagicLinks, Aleks Chojnacka: Influencer Marketing State of the Union (Plus the future of Live Shopping)
Podcast
Every Man Jack, Troy Petrunoff - Spooky retention, by segmenting gift buyers, and BOOGO gamified sales
AKNF
The Golden Triangle: Managing Social Video on TikTok and Meta Ads (AKNF)
Podcast
Bonus: Scaling SPF and Finding Your Most Affluent Customers Ahead of the Recession with Supergoop and Lexer
Podcast
VKTRY Gear, Drew Arciuolo: How to achieve saturation with your target market
AKNF
AKNF - Amazon - The right (and wrong time) to get an Amazon Agency

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