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📦 Your Daily Tariff Check-In

The U.S. will implement a 50% tariff on Brazilian imports starting August 1, escalating trade tensions and affecting goods like coffee, juice, and industrial products. Meanwhile, U.S. tariffs on China have surged to an average of 50.9%, contributing to a 22-year low in apparel imports from Chinese suppliers as retailers shift to Vietnam, Bangladesh, and India.

📉 The Fall of Roomba: A Cautionary Tale for DTC Brands

Roomba's decline on Amazon highlights critical missteps in merchandising, promotions, ad strategy, and affiliate traffic—areas where competitors like Eufy and Shark are excelling. DTC brands must treat Amazon as a dynamic, highly competitive channel requiring constant optimization, strategic promotions, and strong brand defense to stay visible and convert.

🎧 How to Safely Use Email List Growth Tools Without Killing Your Deliverability

Learn how to use email list growth tools safely without hurting your sender reputation, as Jordan Gordon from Pilothouse breaks down how these tools work and how to avoid spam issues. This episode covers segmentation tactics, welcome flow best practices, and attribution tips to boost list growth while protecting deliverability.

📦 Your Daily Tariff Check-In

The U.S. will impose a 50% tariff on copper imports starting August 1, impacting key sectors like EVs and infrastructure, while copper futures jumped 12%. Trade tensions with China are rising again as Beijing condemns new U.S. tariffs and supply chain restructuring efforts.