Prepare to have your perspective shifted.

📦 Your Daily Tariff Check-In

U.S. wholesale prices jumped 0.9% in July as new tariffs take effect, with consumer price impacts likely coming soon. In response, Brazil announced a \$5.5B relief package to support exporters hit by the recent 50% U.S. tariff hike.

🐾 Zesty Paws Optimization Tips 

Zesty Paws excels on Amazon with strong branding and premium A+ content, but there’s room to boost click-through and cross-sell opportunities. Pilothouse recommends testing visual storytelling, educational imagery, and bundle messaging to increase AOV and convert higher-funnel shoppers.

🎧 The Only Browse Abandon Email You’ll Ever Need 

Jordan from Pilothouse shares a high-converting browse abandonment email strategy that hits intent twice in one day, showcases the exact product viewed, and uses proven dynamic merchandising. With optimized subject lines and a final “funnel flusher” offer, this approach keeps shoppers engaged and boosts long-term revenue.

📦 Your Daily Tariff Check-In

South Africa is pushing to avoid a 30% U.S. tariff by proposing a revised trade deal, arguing its exports pose no threat to U.S. industries. The country’s exports make up just 0.25% of total U.S. imports, according to Trade Minister Parks Tau.

⚡ How This PDP Boosts Conversions 

Mighties’ product page boosts conversions with smart customization, bold visual cues, early social proof, and direct copy aimed at busy parents. From mix-and-match flavor selectors to standout CTAs and clear comparison charts, every element is designed to build trust and drive sales.

🎧 Why Community Should Precede Paid: Mira’s Femtech Playbook

Mira scaled its femtech platform by building a 18,000-member ambassador community, using customer feedback to guide product development, and creating evergreen educational funnels through expert webinars. They also leverage AI for support and fraud prevention, handling 40% of tickets with higher satisfaction than human agents.

📦 Your Daily Tariff Check-In

A Goldman Sachs report warns U.S. consumers could soon shoulder up to 67% of tariff costs, up from 22% in June. Companies have absorbed most costs so far, but that burden is shifting rapidly by October.

💰 How Simple Modern Scaled on Amazon and Entered Retail 

Simple Modern scaled to a billion-dollar brand by dominating Amazon’s organic rankings through SKU variety, leveraging sales data to secure Target placement, and turning TikTok virality into multi-channel growth. Their strategy proves that smart organic, retail, and social tactics can outperform heavy ad spend.

🎧 What Smart Brands Do Differently on Amazon

Smart brands treat Amazon as a unique, competitive marketplace that requires tailored strategies and ad investment. Avoid common mistakes by targeting the right keywords, optimizing for Amazon-specific competition, and adapting to changes like the new seller feedback system.

📦 Your Daily Tariff Check-In

Trump extended the pause on high U.S. tariffs for Chinese goods by 90 days following trade talks in Sweden. This move delays the reinstatement of tariffs that were set to take effect.

💡 Scale With The Strongest Offer in Q4

Test different offers in Q3 to find the top performer, then scale it in Q4 using Meta split testing and key metrics.

🎧 Your Future Self Will Thank You: Q4 Prep Edition

This Ad-venturous episode with Aves breaks down why early Q4 prep is essential for profitability and stress-free holiday campaigns. From priming audiences to reviewing past creative, she shares strategies to maximize results during the busiest season of the year.

📦 Your Daily Tariff Check-In

Indian exporters are speeding up shipments to the U.S. ahead of new tariffs taking effect later this month. Trump says no further trade talks with India will happen until the tariff dispute is resolved.

💰 Connect With Your Audience Using Humor and Authenticity 

Brands can boost engagement and conversions by using humor and authenticity in their content instead of relying on outdated, sales-heavy messaging. Funny, relatable ads increase watch time, spark positive emotions, and build lasting brand affinity.

📦 Your Daily Tariff Check-In

New U.S. reciprocal tariffs are now in effect, with Brazil and India facing 50% rates on most goods. Trump signals possible additional tariffs on China, following recent moves tied to India’s Russian oil imports.

BRAND BREAKDOWN CONTINUED

Article’s Google ad strategy excels in visual execution and keyword targeting but misses opportunities in branded defense and storytelling. Pilothouse recommends testing story-driven YouTube creatives and strengthening branded Shopping coverage to improve engagement and protect high-intent traffic.