Prepare to have your perspective shifted.

‍💰 When Brand Spend Shrinks, What Breaks First?

When brands cut Google brand spend too aggressively, Smart Bidding loses critical buyer-intent signals, causing non-brand CPCs to rise, conversion rates to fall, and overall performance to break within weeks. Gradual reductions, protective keyword strategies, and fresh intent signals are the only way to lower spend without tanking CAC heading into 2026.

‍🛠️ Google Search Console Rolls Out Data on Social Channels

Google Search Console is adding Insights data that shows how users find your social channels, including YouTube, through search. The feature is rolling out gradually, so check your GSC account for access as it expands.

‍🎧 Growth Metrics Every 7-Figure Brand Needs To Track

Sarah Carusona returns to the DTC Podcast to share the core growth metrics every 7-figure brand should track and the common mistakes she sees across operators. She breaks down why fractional CMOs fall short, how true growth owners drive results, and the performance-focused approach brands should take with spend and influencer budgets.

‍🧑‍🎄 Consumers Are Looking For Holiday Inspo…

Consumers are actively searching for holiday inspiration, making this the moment for brands to show up with seasonal visuals, stories, and behind-the-scenes content that builds connection. By refreshing creative, joining holiday conversations, and leaning into real moments, brands increase visibility, strengthen recall, and prime shoppers for Q4 and Q5 conversions.

‍🎧 BFCM + Meta in 2025: Shorter Promo Windows and Scrappy Pivots That Crushed

Meta success during BFCM 2025 came from speed, not perfection—brands that quickly tweaked offers, tested scrappy creatives, and cut losers early saw the biggest wins. Learn which offers performed, why messy ads beat polished ones, and how lighter exclusions and new account structures drove stronger results.

‍💰 Black Friday Learnings You Can Use for Q4 and Beyond

Black Friday winners grew by doubling down on segmentation, creative diversity, CRO, and aggressive new-customer acquisition, leading to record YoY gains and cheaper traffic across channels. These same strategies—smart retention flows, broad creative testing, optimized conversion paths, and heavy acquisition pushes—are the growth levers brands should continue using through December, Q5, and into 2025.

‍📈 Google’s Top Trending Searches in 2025

Google’s 2025 Year in Search highlights Gemini as the world’s top trending query, alongside viral Labubu toys, Netflix’s KPop Demon Hunters, and searches tied to Trump’s tariffs. The report shows how AI, pop culture, and geopolitical events dominated global search behavior this year.

‍🎧 Post-BFCM Steps That Matter

Aves breaks down the overlooked post-BFCM phase, showing brands how to run a clear, emotion-free postmortem that improves next year’s Black Friday strategy. She covers creative organization, persona-tagging, spotting sleeper hits, and building a five-part postmortem system so teams can make smarter decisions long before July planning kicks in.

‍🎧 Bonus Podcast: How Nearly 50,000 Brands Spent $607M This BFCM – Insights from Triple Whale

Triple Whale’s Anthony DelPizzo breaks down $2.9B in revenue and $607M in ad spend from nearly 50K brands, revealing why BFCM was bigger, earlier, and more new-customer driven than ever. He highlights the category winners, channel diversification trends, real-time insights from BFCM Live, and how brands used AI to scale top ads—plus how to apply these learnings to 2026.

‍🕯️ How Diptyque Can Unlock Further Growth in Q4

Diptyque’s premium brand experience is being held back by slow site speed and product pages that bury key information on mobile. Improving load times, surfacing essentials above the fold, and adding social proof can boost conversions and unlock more Q4 growth.

‍🤍 Pantone Reveals Its Color of The Year for 2026

Pantone named Cloud Dancer its 2026 Color of the Year, a soft white shade symbolizing serenity and a fresh start. The hue reflects consumers' growing desire for calm, balance, and renewal.

‍💰 Top Holiday Creatives Do’s and Don’ts To Increase Revenue

Holiday ads perform best when brands keep creatives simple, add light seasonal cues, and align messaging with real shopper intent. Refresh your top performers with festive variations, clear shipping timelines, and matching landing pages to lift conversions without rebuilding your strategy.

‍🎉 It’s Time For YouTube Wrapped

YouTube has launched its own version of Spotify Wrapped, offering users a 12-card recap of their yearly viewing habits. The personalized “YouTube Wrapped” experience is available on the homepage under the You tab.

‍🎧 Where Should That Click Go? Landing Pages, Homepages, and PDPs

Most brands send paid traffic to their homepage, but Taylor explains why that kills conversion and how a purpose-built landing page matched to buyer intent consistently wins. Learn the simple landing-page frameworks, message hierarchy, and quick tweaks that lift CVR without touching your media budget.

‍🚀 Keep That Cyber Week Momentum Going In December!

December is still a high-intent shopping window, and brands that quickly shift from deal messaging to gift-driven, last-minute, and evergreen creatives can outperform BFCM. Lean into urgency, fast shipping, refreshed top performers, and Q5 self-gifting to capture meaningful incremental revenue before year-end.

‍🛠️ Google Ads New Targeting Option

Google Ads is rolling out Partner Match, a new targeting option that lets brands use third-party partner data to build custom audiences for YouTube. This update gives advertisers more precise targeting and improved campaign performance.