Prepare to have your perspective shifted.

✨ Amika’s Aesthetic And Playful Meta Ads

Amika’s Aura launch expands into hair + body mist with bold, playful Meta ads, but lacks clear differentiation in a competitive category. Pilothouse’s breakdown shows how stronger value props, proof-driven messaging, and smarter channel allocation can boost reach and ROI.

📦 Your Daily Tariff Check-In

Trump urged the EU to impose 100% tariffs on China and India over Russian oil purchases, but EU officials say the move is unlikely. The U.S. signaled it is “ready to go” if Europe joins, escalating trade tensions.

💰 How Bloom Nutrition Scales CX With These Shopify Apps

Bloom Nutrition scales customer experience with Shopify apps that drive trust, clarity, and conversions. From shoppable UGC videos to post-purchase surveys and transparent checkout warnings, these tools boost engagement and protect margins.

🎧 How To Email Like A Billion Dollar Brand on A Five-Figure Budget Part 1

Learn how to scale email like a billion-dollar brand on a five-figure budget with proven automation and funnel strategies. Discover tactical lessons from Pilothouse’s Jordan on system design, retention, and revenue-driving email frameworks.

📦 Your Daily Tariff Check-In

Brazil pushes back against U.S. tariff “blackmail,” with President Lula warning of possible retaliation if negotiations fail. The country faces a steep 50% tariff, highlighting growing global resistance to U.S. trade policies.

💰 Is Grüns' Big Email Discount A Bold Hook?

Grüns grabs attention with a bold 52% email sign-up discount, using an interactive quiz and clean design to drive conversions ahead of Q4. To maximize retention, the brand can reframe the offer, highlight subscriber perks, and test stronger CTAs for long-term value.

🎧 Mastering The First Second: How Chris Erthel Hooks Attention in Meta Ads

Chris Erthel reveals how to master the first second of Meta ads, using bold hooks, social proof, and heavy A/B testing to drive massive conversions. He also shares strategies for international expansion, creator-led performance, and scaling brands to nine figures.

🎧 Why Halloween Might Be Your Most Strategic Campaign of the Year

Halloween is the perfect testing ground for Q4 success, helping brands optimize campaigns before Black Friday. Use the post-Labor Day mindset shift to engage audiences with seasonal visuals, offers, and early holiday strategies.

✔️ Nike Flips Its Iconic Slogan For Young Athletes

Nike flips its iconic “Just Do It” slogan into “Why Do It?” to connect with young athletes facing pressure, fear, and comparison culture. The campaign, narrated by Tyler, the Creator, highlights vulnerability and choice, offering marketers a lesson in empathy-driven branding.

📦 Your Daily Tariff Check-In

Tariff refunds may be issued if the Supreme Court upholds the ruling against Trump's "reciprocal tariffs," impacting U.S. trade policy. Meanwhile, China's export growth slows to a six-month low, with U.S. shipments plunging 33% and Southeast Asian markets seeing a 22.5% boost.

📦 Your Daily Tariff Check-In

President Trump signed a new trade agreement cutting tariffs on most Japanese imports to a maximum of 15%, down from rates as high as 27.5%. Lululemon’s stock dropped 20% after slashing its 2025 forecasts, citing steep tariff costs and the end of the duty-free ‘de minimis’ exemption.

🎧 Why Brands Should Stop Chasing Tastemakers and Start Practicing Discernment

In today’s AI-driven marketing landscape, brands should focus on practicing discernment rather than chasing tastemakers to stay authentic and aligned with their audience. Aves from Pilothouse explains how understanding your brand’s persona, testing creative choices, and choosing strategies that truly fit can drive stronger long-term results.

🔥 Google Wants To Get Users Searching More With Mini Games

Google is testing gamified search features with mini-games, trivia, and badges to keep users engaged and exploring more topics like shopping, sports, and entertainment. This update could reshape SEO and ecommerce strategies by creating new discovery touchpoints and boosting product visibility in Google’s ecosystem.

💰 Diving Into DedCool’s Modern and Minimal Site

DedCool’s sleek, minimal site design is visually appealing but suffers from slow loading times, with Google PageSpeed scores of 44 on mobile and 58 on desktop, potentially impacting conversions. Optimizing site speed, featuring trust signals, improving product imagery, and simplifying CTAs can significantly enhance user experience and boost sales.

📦 Your Daily Tariff Check-In

Trump has petitioned the Supreme Court to review a ruling that declared his 'Liberation Day' tariffs illegal. A decision on whether the Court will hear the case is expected by September 10, 2025.

💰 How Kitsch Enhances The Customer Experience

Discover how Kitsch, a female-founded global beauty brand, enhances customer experience using Shopify apps like Gladly for personalized AI-driven support and CodeInspire for accessibility. Learn how these tools drive growth, reduce cart abandonment, and align with Kitsch’s sustainability-focused mission.