Prepare to have your perspective shifted.

‍🥊 A Creative Audit of Topicals' Faded Dark Spot Patches Campaign: What's Working and Where to Go Next

Topicals’ Faded Dark Spot Patches creative audit shows the campaign wins on scroll-stopping concepts and social proof, but should better align copy to visuals and lead with the Topicals brand (with Sephora as a supporting credibility badge) to maximize launch momentum.

INTRO

INTRO

‍Amazon Marketing Cloud: 5 Audience Plays to Lower ACOS on Competitive Keywords

Amazon Marketing Cloud audience strategy with five plays to lower ACOS on competitive keywords using no-code templates and audience overlays to make broad keyword targeting more efficient.

‍🌸 The Spring Refresh Playbook: How to Extend the Lifecycle of Your Amazon Creative Without a Full Reshoot

Spring Amazon creative refresh playbook for extending Q1 assets into March and beyond by shifting copy and visuals from “New Year transformation” to “spring vitality and experience” using low-lift edits like lighter palettes, founder trust cues, and benefit reframing without a reshoot.

‍How BrainGain Scaled Heavy Home Gym Equipment to 30 Countries

BrainGain’s Kareem Raslan explains how the brand scaled heavy home gym equipment from a garage startup to 100K+ customers across 30 countries using smarter 3PL logistics and a YouTube-first growth strategy (not TikTok influencers).

‍📸 The Brief Is the Strategy: How to Write CGC Briefs That Actually Drive Performance

How to write performance CGC briefs in 2026 by setting clear audience and funnel intent, over-contextualizing the creator with specific hook and brand guardrails, and briefing visually distinct first 3–5 second scenarios (not just audio variants) to win in Meta’s Andromeda era.

‍How to Build a Crystal Ball for Your Email Program: A 6-Part Revenue Projection System for 2026

6-part email revenue projection model for 2026 that uses top-of-funnel growth plus mailable list growth to forecast campaigns, welcome, abandonment, and key flows using stable metrics like revenue per email sent and revenue per recipient.

‍Why Blindly Following Trends Can Cheapen Your Brand Identity

In this Ad-venturous episode, Aves explains why brands that confuse cultural trends with content trends damage brand relevance and performance.

‍Why Splitting Campaigns by SKU Lowers Your Meta Cost Per Purchase

Splitting Meta campaigns by SKU reduces cost per purchase by eliminating mixed optimization signals, giving each product its own learning environment so Meta can optimize for the right buyers and conversion patterns—driving lower CAC and higher CVR.

‍How to Turn Culinary Credibility Into Conversion: Lessons From IQBar's Thomas Keller Campaign

IQBar’s Thomas Keller collab shows how to turn culinary authority into Meta conversions by pairing premium chef credibility with specific product claims, sound-off-friendly overlays, and real user proof that addresses taste and performance objections.

‍Beyond Repeat Rate: Five Retention Metrics to Track

Beyond repeat rate, track five retention metrics (same-quarter repeat, 95+ day repeat buyers, repeat buyers YoY, active repeat share, and incremental repeat share) to prove retention is driving incremental growth, not just improving dashboard optics.

‍🎧 Amazon Marketing Cloud: Lower Cost on Competitive Keywords

Amazon Marketing Cloud helps lower costs on competitive Amazon keywords by using no-code analytics and audience overlays to build better audiences, measure deeper, and scale broad keywords with higher-intent targeting.

‍💰 Four Tips To Consider When Building Creative for Customer Personas

Build persona-driven Meta creative by using ads as targeting—define core attributes, lead with real pain points, match platform shopping behavior, and mirror identity cues so each angle clearly signals who it’s for and scales post-Andromeda.

‍🎧 The Value Beyond What You Sell

Identity-driven brands win by selling social status or entertainment beyond product features—using humor, exclusivity, and omnipresence to create demand and make Q4 more profitable.

‍🚨 Seeing A Sudden ROAS Drop? Read This.

Meta’s February attribution-setting change may be causing Meta ROAS reporting discrepancies (including impression errors and low-quality Audience Network delivery), so diagnose via placement breakdowns and third-party/backend triangulation before making budget cuts.

‍👀 Google Adds Another New Ad Format To AI Mode

Google is testing a new clearly labeled “Sponsored” ad format inside AI Mode that surfaces retailer buying options at key shopping consideration moments.