Prepare to have your perspective shifted.

‍🐳 Long Live the Builder: Dispatches From The Whalies

Triple Whale’s Moby 2 shows how agentic AI can move from answering questions to actively driving ecommerce growth.

‍The Psychology Behind The Buy: Skims and Percival and What Your Email Program Should Learn

Skims and Percival show how pricing, identity, cultural signaling, and retention psychology shape why customers buy and come back.

‍🤖 Shopify’s New AI Content Creation Tool

Shopify’s Tinker app helps brands create product photos, logos, social videos, 360-degree views, and creative assets faster with AI.

‍Creative Is The New Conversion, Not Just Targeting

Creative, merchandising, and landing-page strategy are becoming the new conversion system for DTC brands that want growth beyond targeting hacks.

‍🚶 Father’s Day Is Around The Corner. Test Out These Ad Formats

Father’s Day ad formats that help DTC brands turn product details, gifting angles, comparison creative, and AI-generated variety shots into stronger seasonal creative.

‍AI Is A Stack Of Two-by-Fours. What Are You Building With It?

SEO Search + Section Description: How marketers can turn AI tools like Claude, Motion, and Microsoft Clarity into practical workflows that improve creative production, analytics, and brand performance.

‍🤖 Switching From ChatGPT to Claude to Improve Your Workflow

SEO Search + Section Description: How to migrate from ChatGPT to Claude by transferring memories, project context, workflows, and files to build scalable AI systems for agencies and multi-brand operators.

‍Founder-Led, Content-Fed

Founder-led content helps ecommerce brands build trust, sharpen positioning, and turn authentic storytelling into a repeatable growth engine.

‍✨ The Key To Standing Out: Brand Collabs

Brand collaborations help DTC brands cut through saturated feeds by expanding reach, building credibility, and creating stronger paid media assets.

‍⭐ Rhode’s Minimalist Aesthetic Ads

Rhode’s minimalist, founder-led Meta ads show how celebrity brands turn cultural relevance into conversion, but weak landing page execution still leaves revenue on the table.

‍Top 10 Fixes For A Pooched Email Account

Fixing a damaged email account starts with deliverability, segmentation, and rebuilding engagement before chasing more sends.

‍⚡ Partnership Ads: Dynamic vs. Single Identity (Have You Tested?)

Partnership ads may convert better when brands use one consistent partner identity instead of Meta’s dynamic identity setting.

‍Did Everlane Sell Out To Shein?

Shein’s acquisition of Everlane highlights the growing pressure on values-led DTC brands as rising CAC, debt, and platform-scale competitors reshape the ecommerce landscape.

‍The Bootstrap Beauty Brand Going Up Against BlackRock in Target

Katie Sturino breaks down how Megababe created a new category, scaled into major retailers, and turned overlooked body care pain points into bestselling products.

‍💍💎💠 Fun Ways to Show Off Multiple SKUs in Your Ads

Four simple ad formats for showcasing multiple SKUs, driving catalog discovery, and improving revenue per impression.

‍Velocity Isn’t Strategy: Pilothouse on The Andromeda Creative Trap

Velocity isn’t strategy as Pilothouse explains how brands can avoid the Andromeda creative trap by building stronger testing systems, clearer creative diversification, and sharper copy.