Prepare to have your perspective shifted.

‍👶 How KeaBabies Promotes Comfort and Trust

KeaBabies excels on Amazon with high-quality lifestyle images, emotionally resonant branding, and a well-structured store that builds trust with parents. Refining image order, strengthening A+ content, and surfacing the founders’ story can boost scannability and conversions.

‍🎧 Under the Hood: What’s Really Happening In Your Account

Jordan Gordon exposes how false metrics like bot clicks and privacy opens can trick DTC brands into thinking their email campaigns are performing well. This episode reveals how to identify deliverability issues that secretly hurt retention and revenue.

‍🤔 Why Brands Are Reimagining Products As Experiences

Brands are transforming products into shareable experiences to attract Gen Z, who value participation and community over material goods. To win in the experience economy, create small, clever moments—like viral digital tools or interactive events—that invite fans to engage and share.

‍🛠️ Meta Adds Device Platform to Value Rules

Meta’s new Value Rules update lets advertisers adjust bids by device platform—mobile or desktop—for better lead quality. The added control helps optimize ad spend and improve campaign performance.

‍📸 Give Your Product Photos An AI Glow Up

Photoshop’s new Nano Banana (Gemini 2.5) AI lets brands instantly transform static product shots with text prompts like “add golden hour lighting” or “place on a marble countertop.” Faster and more realistic than Firefly or Sora, it helps DTC brands create scroll-stopping visuals and scale content without costly photo shoots.

‍🎧 How Nate Lagos 4x Original Grain’s Growth Using Persona-Based CRO

Nate Lagos breaks down how persona-based ad creative and CRO 4x Original Grain’s revenue, from a “Better Than Black Friday” offer to rigorous site testing. Learn to map Meta ad angles to tailored landing pages, test messaging before launch, and use CRO as a compounding growth lever.

‍🎧 Creative Strategy in the Andromeda Era: What Actually Works on Meta Now

Discover what works on Meta now with the Andromeda algorithm—AKNF breaks down DTC creative strategy with Pilothouse’s Aves. Learn why the one-winner ad fails, how to run a creative audit, build creative range, and test hooks that scale.

‍📥 5 Email Retention Strategies to Maximize Q4 Sales

Maximize Q4/BFCM sales with five email retention strategies: start early, audit flows, segment and personalize, protect deliverability, and track performance daily.

‍Meta Earns Billions From Scam Ads

Reuters reports scam ads on Meta may account for up to 10% of revenue last year, about $16 billion. The scale highlights widespread fraud on Facebook and Instagram and renewed scrutiny of Meta’s ad enforcement.

‍🎧 How &Collar Drives Growth with Pricing, Persona & Shipping Tests

&Collar scaled from $20K in 2017 to $13M by using Intelligems to test pricing, personas, and shipping thresholds.

‍💰 Battling The Post-Cyber Week Slump

Stop the post-Cyber Week slump by launching evergreen gifting copy and creative during Black Friday to gather data and social proof.

‍🎧 Why Gifting Deserves Its Own Strategy This Q4

Q4 gifting strategy for DTC brands: Aves of Pilothouse shares a 4-step framework to map real gifting behavior and link emotional triggers to product USPs.

‍💄 When Minimalism Meets Paid Social: REFY’s Opportunity to Go Bigger

REFY’s minimalist aesthetic shines in paid social, but its ads need more storytelling and product education to drive conversions. By adding light-touch copy and founder-led context, REFY can turn sleek visuals into scroll-stopping, high-performing campaigns.

‍Instagram Rolls Out Competitive Insights Feature

Instagram’s new Competitive Insights feature lets brands compare their performance with up to 10 competitors. Track posting frequency, follower growth, and more to see how you stack up.

‍🎧 Email Deliverability, Explained with Benny Rubin of Senders.co

Learn how to keep your emails out of spam with Benny Rubin of Senders.co. He explains how domain structure, reputation, and engagement shape deliverability for growing DTC brands.

‍❌ Keep Your Ad Account Running Smoothly During This Critical Period

Avoid ad delivery disruptions this Q4 by keeping your Meta payment methods updated and monitoring account limits. Pilothouse recommends setting spending limits 20–25% above budget, adding backup payments, and checking billing regularly to prevent failed payments or suspensions.