Prepare to have your perspective shifted.

🎧 How Pilothouse Tests 30+ Creatives Weekly on Meta: A Practical Guide

Discover how Pilothouse tests 30+ Meta ads weekly using a smart mix of ABO and Advantage+ to uncover winners without blowing your budget. Learn expert strategies on budget allocation, creative testing, and how to balance Meta’s AI with human oversight—plus tips for Q4 planning and channel diversification.

📦 Your Daily Tariff Check-In

Stay up to date with the latest U.S.–China tariff news, including a new trade deal aimed at stabilizing economic relations. The June 30, 2025 update confirms rare earth exports from China and the rollback of U.S. restrictions—key developments for global trade and ecommerce brands.

💡 Five Ways To Leverage Prime Buzz In Your Paid Media

Maximize your ROAS with these 5 proven paid media strategies for Prime Day, from scheduling early campaigns to using Meta’s Advantage+ Shopping. Learn how to turn Prime Day traffic into long-term customers with fast-click optimization, UGC creative, and retargeting tactics.

📦 Your Daily Tariff Check-In

Tariff changes are driving up clothing prices in the U.S., with retailers like H&M adjusting their pricing strategies to stay competitive. As tariffs fluctuate, brands are responding with varied approaches—some using aggressive price hikes, others leaning into discounts to win over increasingly price-sensitive consumers.

🎧 How Gatsby’s Green Light Explains Gen Z Consumer Trends

Gen Z’s consumer behavior mirrors The Great Gatsby—more spectators than creators, chasing the illusion of individuality over authenticity. To win with this audience, brands must prioritize fast product cycles, signal performative authenticity, and rethink traditional ad strategies that feel hollow to a hyper-aware generation.

🌎 Why Price Localization Matters

Localizing prices by region can significantly boost conversions and revenue—Google advertisers saw a 20% lift after adapting pricing by market. To maximize results, align pricing with local currency, purchasing power, and cultural pricing preferences like number endings and perceived value.

🎧 How To Keep Your Customers Long Term 

Unlock the secrets to long-term customer retention with Pilothouse’s Jordan Gordon as he breaks down the three pillars of retention: product, support, and promotion. From QR codes in packaging to zero-party data and SEO-optimized FAQs, learn actionable tactics to drive loyalty without relying on constant discounting.

📦 Your Daily Tariff Check-In

Stay informed on escalating trade tensions with your June 24 tariff update: The EU plans retaliatory tariffs targeting U.S. tech and public contracts if Trump’s 10% baseline tariff holds. In response, Trump threatens a 50% reciprocal tariff by July 9 if no deal is reached.

💡 How Refy Builds Community and Unlocks Insights 

Refy Beauty is turning Instagram Broadcasts into a powerful community-building tool, growing a loyal 16.2K-member group chat by prioritizing value-driven content, two-way communication, and authentic engagement. By mixing updates, voice memos, inspo, and customer feedback, Refy transforms followers into brand advocates—unlocking both insights and conversions.

📦 Your Daily Tariff Check-In

Stay up to date on daily tariff shifts impacting U.S. businesses, from rising port activity to industry-wide job cuts. As companies brace for potential global tariff hikes under Trump, sectors like auto parts are already seeing layoffs and stalled investments.

🎧 Bootstrapping Revel Bikes: From Carbon Suspension Innovation to Acquisition 

Discover how Revel Bikes founder Adam Miller bootstrapped a premium mountain bike brand without a sales team or heavy ad spend. From funding high-cost inventory to turning customer service into a growth engine, this episode breaks down the real strategies behind scaling with integrity.

🎆 Optimizing Ad Campaigns For Fourth of July 

Boost your Meta ad performance this Fourth of July with proven tactics from Pilothouse, including flash sale strategies, creative diversification, and automation tools. Leverage this high-intent micro-holiday to drive acquisition, test campaigns ahead of Cyber 5, and maximize your Q3 growth.

📦 Your Daily Tariff Check-In

Stay updated on the latest tariff developments as Trump threatens up to 50% tariffs on EU imports unless a deal is struck by July 9. Canada may also raise tariffs on U.S. steel and aluminum, signaling rising trade tensions ahead of key negotiations.

🎧 CCPA/CPRA Explained: What Every Ecommerce Tech Manager Must Know

Learn how California’s CCPA/CPRA privacy laws impact ecommerce brands, with fines up to $7,500 per violation and compliance required for businesses collecting data on 100K+ Californians or earning over $25M. This episode covers top compliance tools like ConsentMo and SecurePrivacy, plus how full data consent doesn’t have to mean lost revenue.

⚓ Price Anchoring = More Conversions

Boost conversions with price anchoring by showing customers a higher reference price next to your current offer—this simple psychological tactic makes your product feel like a better deal. Brands like Shona Joy and Lemme effectively use strikethrough pricing and visual contrasts on PDPs to highlight savings and trigger buying decisions.

PRODUCT LAUNCH

David Beckham launches BEEUP, a honey-based snack brand aimed at energizing active families with no refined sugars or artificial ingredients. Exclusive to Target, BEEUP targets a piece of the $53B U.S. snack market with clean, functional fuel.