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🛒 Overcoming Cart Abandonment
Learn why nearly 70% of online shoppers abandon their carts and how unexpected costs are the #1 reason for lost sales. Discover actionable strategies—like transparent pricing and simplified checkout—to reduce abandonment and boost conversion rates by up to 40%.
Website Optimization
Pilothouse Tips & Tricks
Cart Abandonment
June 18, 2025
📦 Your Daily Tariff Check-In
The U.S. and U.K. have reached a new trade agreement at the G7 Summit, removing tariffs on aerospace and reducing auto industry duties from 25% to 10%. Meanwhile, Canada is in talks with the U.S. to finalize a similar deal within 30 days to resolve ongoing tariff issues.
Breaking News
Trump's Tariffs
June 18, 2025
🎧 How Back to Nature Repositioned Away from “Plant-Based” to Drive Shelf Velocity
Back to Nature's bold rebrand swapped its “plant-based” messaging for a nostalgic, taste-focused identity—helping Barilla drive greater shelf velocity and broaden consumer appeal. Learn how retro packaging, simplified SKUs, and a total creative refresh helped the brand break the rules and win retail.
DTC Newsletter
Rebrand Strategy
June 18, 2025
📦 Your Daily Tariff Check-In
Stay updated on global trade shifts as G7 leaders meet in Alberta to discuss Trump’s upcoming tariff deadline. With the 90-day pause on reciprocal tariffs set to end July 8, the U.S. signals possible extensions for countries negotiating in good faith.
Breaking News
Trump's Tariffs
June 17, 2025
📦 Last Week’s Tariff Highlights
The U.S. and China have agreed on a new trade framework, with the U.S. set to impose a steep 55% tariff on Chinese imports while China responds with a 10% tariff on U.S. goods.
Breaking News
Trump's Tariffs
June 16, 2025
💡 Strategically Responding To Online Trolls
Brands facing negative comments on Meta ads shouldn't panic—smart responses can turn trolls into sales opportunities. Learn how Pilothouse recommends leveraging data, kindness, and community moderation to protect performance and build brand loyalty in public comment sections.
Pilothouse Tips & Tricks
Customer Feedback
Meta Ads
June 16, 2025
💡 Amazon is No Longer an Ads Game, It’s a Brand Game
Amazon is evolving from a pay-to-play ad platform into a brand-first ecosystem where creative, customer experience, and off-platform traffic are key to success. To win, brands must shift focus from pure PPC tactics to full-funnel strategies that build long-term equity and drive multi-channel demand.
Pilothouse Tips & Tricks
Amazon
June 13, 2025
🎧 They Subscribed, Now What? Reviewing Welcome Emails
In this TWBERP podcast episode, Jordan Gordon breaks down welcome and abandonment emails from brands like KITH, Everlane, and Outway to reveal what drives retention and conversion.
TWBERP Podcast
Email Strategy
June 12, 2025
💡 How Hulken Wins Over Customers Worldwide
Hulken, a rolling tote bag brand generating $1.3M/month in DTC revenue, leverages a powerful Shopify tech stack to boost global conversions.
Tech Stack
Shopify apps
June 12, 2025
💡 Make Your Ad Dollars Work Harder
Discover three proven strategies to increase your Average Order Value (AOV) and make your digital ad spend go further. Learn how to use price anchors, upsells, and smart product bundling to boost profitability and ROAS without acquiring new customers.
Pilothouse Tips & Tricks
Meta Ads
AOV
June 11, 2025
🎧 How Shiti Coolers Turned A Joke Into a $320K Sticker Business and Built the First Party Cooler Brand
Explore how Shiti Coolers turned a viral joke into a $320K sticker business and pioneered the party cooler category through humor-based branding and grassroots events. This DTC podcast episode reveals strategies behind their explosive growth, event-driven marketing, and loyal community-building tactics.
DTC Podcast
Scaling
Community Building Strategy
June 11, 2025