Prepare to have your perspective shifted.

‍🎧 Meta Ads Aren’t About Targeting Anymore: How $5-$50 Million Dollar Brands Win With Intent-Based Creative

Meta ads success for $5–$50M brands now comes from intent-based creative that resolves customer friction, not targeting or persuasion, in the post-Andromeda era.

‍🍅 How Heinz’s KegChup Wins Game Day Attention

Heinz’s KegChup shows how a bold, culturally relevant product launch can win Super Bowl–level attention on social without paying for an $8M TV ad.

‍🎧 Bundles Aren’t Discounts. They’re Strategy

Strategic product bundles increase AOV without hurting conversion by aligning bundle design to customer lifecycle stage, using frictionless offers for first-time buyers and behavior-driven bundles for returning customers.

‍🔢 Using Meta Value Rules to Prioritize High-LTV Audiences

Meta value rules let advertisers prioritize high-LTV audiences by assigning higher conversion value to key segments, helping Meta shift spend toward customers more likely to drive long-term revenue and significantly improve ROAS.

‍💰 Magic Spoon’s Buyer Journey: From Discovery To Checkout

Magic Spoon’s buyer journey shows how AI-driven search visibility, faster site speed, and lower-friction starter offers can improve discovery, conversion, and first-time purchase rates.

‍🤖 OpenAI Says ChatGPT Ads Will Cost A Premium Price

OpenAI confirms ChatGPT ads will launch in the U.S. in February with CPMs starting at $60+, positioning the platform as a premium, intent-driven advertising channel.

‍🎧 Diagnosing A Drop in Email Revenue

This episode breaks down a practical framework for diagnosing email revenue drops by isolating send volume versus revenue per send and explaining how list dynamics, segment mix, inboxing, and attribution distort performance signals.

‍🎤 Liquid I.V. Makes Big Game Debut With EJAE

Liquid I.V. makes its Big Game debut with EJAE, using a culturally timed, emotionally grounded performance to show how hydration directly fuels real-world performance and lasting brand impact.

‍🎧 How Fan Bi Revives DTC Brands with 30 Days of Cash Left

Fan Bi explains how distressed DTC brands can survive and sell by fixing product-channel fit, cutting overhead, and prioritizing profitability in today’s post-boom M&A market.

‍💰 How The Viral K Beauty Brand Leverages Social Proof

Beauty of Joseon drives viral K-beauty growth and $5.7M in monthly revenue by treating creators as product infrastructure, using social proof, UGC, and shoppable video to turn community trust into conversions.

‍🎧 How To Nail DTC Merchandising in Q1: From Scroll To Sale

Learn how to nail DTC merchandising in Q1 by aligning creative, customer intent, data, and offers to drive conversions from scroll to sale.

‍👀 The Case for CGC Statics

Static CGC ads often outperform video by delivering lower CPMs, reduced CPAs, faster testing, and more efficient scalable growth in performance marketing.

‍🎧 The Personal Rebrand Era (And What Brands Should Know About It)

The rise of personal rebrands is reshaping DTC strategy by shifting brands from one-time purchases toward identity-driven subscriptions, rituals, and long-term retention.

‍♥️ You Don’t Need Flowers or Jewelry To Run V Day Creative…

Valentine’s Day marketing doesn’t require romantic products—brands can drive incremental sales by starting early and using self-gifting, friendship, and confidence-based creative to capture high-intent shoppers.

‍🧘 Inside Manduka’s Paid Search Strategy

Manduka’s paid search strategy prioritizes efficient brand defense over aggressive growth, leaving clear opportunities in competitor conquesting, lifestyle Shopping creative, and educational YouTube content to drive incremental demand and category expansion for Manduka.

‍🛠️ TikTok Launches New Tracking Pixel

TikTok’s new Off-site Performance Analysis pixel lets advertisers track indirect conversions and sales after users leave the platform, including purchases influenced by ads, TikTok Shop, Live, and organic content.