Prepare to have your perspective shifted.

The Gronk and Guac Playbook: AI, Campaign Tips, and Social Math

Discover how Avocados from Mexico uses AI in its Gronk-led Guacline campaign, tips for Big Game advertising without breaking the bank, and a simple social post format to boost engagement.

DTC553 - Instagram Launches New Stickers [DTC Archive]

Here’s how brands can take advantage of Instagram’s four new interactive stickers to create more customer engagement over Instagram Stories.

DTC411 - New Features For Your Meta Advantage + Campaigns [DTC Archive]

This is an archived issue of the DTC newsletter.

DTC408 - Scale On TikTok With Evergreen Content [DTC Archive]

This is an archived issue of the DTC newsletter.

Google Faces Antitrust Trouble: Judge Rules Search Monopoly Violates US Law

A federal judge ruled that Google violated US antitrust law by maintaining its search monopoly through exclusive contracts, allowing it to charge high ad prices.

DTC407 - Tips For Amazon Sellers in Q4 - DTC Ecommerce Newsletter [DTC Archive]

This is an archived issue of the DTC newsletter.

DTC387 - Turning Meta Comments Into Conversions [DTC Archive]

This is an archived issue of the DTC newsletter.

How Warby Parker Disrupted the Eyewear Industry with Affordable Pricing, Innovative Try-On Services, and Customer-Centric Marketing

Warby Parker's customer-centric tactics, including affordable pricing, innovative try-on services, and strategic brand positioning, have driven their growth and success in the competitive eyewear market.

DTC489 - STARRY’s Super Bowl Marketing Tactics [DTC Archive]

Beverage brand STARRY teams up with rapper Ice Spice for a Superbowl ad and uses creative online marketing tactics to attract more Gen Z customers.

🎧 Your post-purchase flow is missing something

Jordan explains how targeted cross-sells and coordinated multi-channel offers can help post-purchase flows drive faster repeat purchases.

🎧 $2.5M in, and no product

Terra Kaffe founder Sahand Dilmaghani shares how $2.5 million, 432 parts, and 10,000 preorders shaped the high-stakes journey from concept to launch.

⭐ 8 weeks to Black Friday: Add reviews to collection cards

Adding ratings and review counts to collection cards can help holiday shoppers compare products faster, surface trusted bestsellers, and improve product discovery before Black Friday.

🐶 Two ways to sell custom products this Q4

Two custom-product creative formats show how brands can turn real personalization use cases into relatable, gift-focused Q4 campaigns.

🎧 Why Pilothouse is testing more partnership ads

Jacob explains why partnership ads can lower CPMs, refresh creative, and help brands build scalable creator programs heading into Q4.

💡 Three tips for scaling Q4 creative

Three Q4 creative strategies help brands refresh proven winners, communicate offers clearly, and let strong evergreen ads compete for BFCM budget.

🎧 Try this 3-step hook test as you head into Q4

A three-step hook testing process helps brands turn one winning creator video into multiple meaningful creative variations for Q4.