Prepare to have your perspective shifted.

A December drop beat this brand's own BFCM on every metric, on less spend

Pilothouse data shows a limited-edition product drop outperformed a traditional Black Friday discount by driving higher sales, conversion, and efficiency through scarcity and creator-led demand.

Your Google product feed is the lever most brands ignore in AI shopping

Dougie explains how AI is reshaping Google Search, why intent matters more than keywords, and what advertisers should prioritize moving forward.

Air Game vs. Ground Game: A Better Way To Build Brands

Aves explains how brands can connect high-level positioning with platform-specific content to stay effective in an AI-driven, algorithmic marketing landscape.

Creator content beat studio on every Meta metric Pilothouse tracked

Pilothouse data shows lo-fi creator content is outperforming studio creative on Meta across CTR, ROAS, and cost per purchase, making it a format worth prioritizing in paid social.

Comparison Creative Works Better With a Strong Product Story

A breakdown of Cometeer's Meta ads with actionable creative optimization tips to improve product clarity, mobile performance, and conversion.

2026 Segmentation Research

Learn the latest email segmentation strategies, deliverability best practices, and testing insights driving stronger long-term revenue in 2026.

How Khloud Turns Social Buzz into Repeat Revenue

See how Khloud uses Shopify apps to drive social proof, increase subscription revenue, and improve post-purchase retention across the customer journey.

How Outway Runs Canada and US as Two Separate Businesses

Learn why successful US expansion requires a market-specific strategy, plus insights on Meta, CRO, and team structure from Outway’s growth playbook.

Same USPs, Four Different Ads: Creative Static Formats to test

Explore four proven static ad formats that highlight product USPs, stop the scroll, and improve Meta ad performance across multiple consumer brands.

One prompt, 8 landing pages, and the AI picks the winner for you

Discover the AI tools, prompts, and creative workflows Pilothouse uses to rapidly generate landing pages, ads, and high-performing marketing assets.

Spot creative fatigue in your Meta account

Learn the key signs of Meta ad fatigue and the quick creative refreshes you can use to maintain performance, lower CAC, and keep campaigns converting.

Half your customers stop trusting you the second they smell AI

Discover why AI is reshaping search and trust, plus practical strategies to personalize your website and improve conversion rates in the age of zero-click search.

The playbook that built Apple won't win today's feed

Learn why Apple’s iconic brand strategy worked, how algorithm-driven platforms have changed marketing, and why balancing brand building with performance is essential today.

The yapper ad math, from a $4M brand's account

Yapper-style UGC is outperforming traditional Meta ads by driving lower CAC, stronger engagement, and higher purchase intent through authentic, creator-led content.

Meta keeps crowning one ad and starving the rest. There's a setting for that.

The Pilothouse Meta team shares how Meta’s Creative Testing tool helps advertisers force budget distribution across new creatives, enabling more accurate creative testing inside existing campaigns.

NEW EPISODE: Don’t send a 6th "last chance" email this month

Jordan Gordon explains how recommendation flows improve inbox placement automatically, reducing campaign volume and freeing brands to send emails customers actually want to open.