Prepare to have your perspective shifted.

Business Reactions to Tariff Pause, AI-Powered Ads, and Google’s New Visual Tool

Despite a 90-day U.S.-China tariff pause, uncertainty remains; meanwhile, Motion preps brands for AI-led ads and Google teases a Pinterest-like launch.

Why Your Email Metrics Don’t Match Across Klaviyo, Shopify, and GA4

Jordan Gordon breaks down how email platforms measure clicks, opens, and orders differently—and how privacy changes and bots skew the data.

Unlock AI-Enhanced Ad Strategies at Motion’s Make Ads That Convert Series

From May 27 to June 4, join Motion’s hands-on sessions to master advanced AI tools and timeless ad principles for high-converting campaigns.

Trump’s Tariff Pause Lowers Recession Risk, Say Economists

A 90-day U.S.-China tariff rollback is expected to ease economic strain, with JPMorgan now estimating recession risk at below 50%.

Is Your Website ADA-Compliant? Accessibility Tips Every Brand Should Know

Ensure your site is inclusive and legally compliant with simple accessibility upgrades like alt text, captions, and color contrast checks.

Motion’s Make Ads That Convert Returns With AI and Ad Strategy Powerhouse

From May 27 to June 4, join top DTC experts at Motion’s free virtual event to master AI-driven ad techniques and classic marketing principles.

Accessibility Tips, Email Attribution Fixes, and Tariff Talk Predictions

Today’s DTC covers inclusive site design tips, solving attribution discrepancies, current global trade updates, and what to expect next in U.S.-China tariffs.

Quick Hits: Tariff Cuts, Pride Apple Watch Launch, and Major Brand Moves

Today’s highlights include Trump’s small parcel tariff reduction, Apple’s new Pride band release, and Church & Dwight’s $700M Touchland acquisition.

Boost Subscription Retention With Tiered Incentives and Smart Design

Jordan Narducci shares how brands like Momentous optimize subscriptions using tiered offers, smart flows, and retention tools to lift LTV and reduce churn.

Trump Cuts Tariffs on Small Parcels Amid De Minimis Reform

The U.S. reduces tariffs on sub-$800 packages from 120% to 54% or $100 flat, easing pressure on retailers like Temu and Shein after the exemption closure.

How minisocial Turns Micro-Influencers Into High-Converting UGC Machines

Top brands use minisocial to boost engagement and conversions by easily activating curated micro-influencers and creating viral, performance-driven content.

Debunking the CTA Myth: Why Timing Matters in Reels

Don’t save your call to action for the end—Avery from Pilothouse shares how early, clear CTAs boost engagement and conversions in short-form video ads.

Make Ads That Convert Returns With AI-Powered Creative Workshops

From May 27 to June 4, Motion’s virtual event blends classic ad strategies with cutting-edge AI tools to help DTC brands craft high-performing creatives.

Boost Reel CTAs, Smarter Subscriptions, and Apple’s Pride Watch Reveal

Today’s DTC highlights Reel conversion tips, tiered subscription incentives, the latest tariff news, and Apple’s bold new Pride Watch release.

‘Recession Indicator’ Searches Surge Amid Economic Anxiety and Trade Tensions

As the U.S. economy contracts and trade tensions rise, online searches and social media chatter about recession signs reflect growing public unease.

How Benji Sleep Rebooted PMAX for a 37% ROAS Lift

Pilothouse’s Zavire shares how resetting and restructuring Performance Max campaigns helped Benji Sleep overcome stagnation and double their conversions.