Prepare to have your perspective shifted.

📦 Your Daily Tariff Check-In

Stay informed on escalating trade tensions with your June 24 tariff update: The EU plans retaliatory tariffs targeting U.S. tech and public contracts if Trump’s 10% baseline tariff holds. In response, Trump threatens a 50% reciprocal tariff by July 9 if no deal is reached.

💡 How Refy Builds Community and Unlocks Insights 

Refy Beauty is turning Instagram Broadcasts into a powerful community-building tool, growing a loyal 16.2K-member group chat by prioritizing value-driven content, two-way communication, and authentic engagement. By mixing updates, voice memos, inspo, and customer feedback, Refy transforms followers into brand advocates—unlocking both insights and conversions.

🎧 Bootstrapping Revel Bikes: From Carbon Suspension Innovation to Acquisition 

Discover how Revel Bikes founder Adam Miller bootstrapped a premium mountain bike brand without a sales team or heavy ad spend. From funding high-cost inventory to turning customer service into a growth engine, this episode breaks down the real strategies behind scaling with integrity.

📦 Your Daily Tariff Check-In

Stay up to date on daily tariff shifts impacting U.S. businesses, from rising port activity to industry-wide job cuts. As companies brace for potential global tariff hikes under Trump, sectors like auto parts are already seeing layoffs and stalled investments.

🎆 Optimizing Ad Campaigns For Fourth of July 

Boost your Meta ad performance this Fourth of July with proven tactics from Pilothouse, including flash sale strategies, creative diversification, and automation tools. Leverage this high-intent micro-holiday to drive acquisition, test campaigns ahead of Cyber 5, and maximize your Q3 growth.

🎧 CCPA/CPRA Explained: What Every Ecommerce Tech Manager Must Know

Learn how California’s CCPA/CPRA privacy laws impact ecommerce brands, with fines up to $7,500 per violation and compliance required for businesses collecting data on 100K+ Californians or earning over $25M. This episode covers top compliance tools like ConsentMo and SecurePrivacy, plus how full data consent doesn’t have to mean lost revenue.

📦 Your Daily Tariff Check-In

Stay updated on the latest tariff developments as Trump threatens up to 50% tariffs on EU imports unless a deal is struck by July 9. Canada may also raise tariffs on U.S. steel and aluminum, signaling rising trade tensions ahead of key negotiations.

⚓ Price Anchoring = More Conversions

Boost conversions with price anchoring by showing customers a higher reference price next to your current offer—this simple psychological tactic makes your product feel like a better deal. Brands like Shona Joy and Lemme effectively use strikethrough pricing and visual contrasts on PDPs to highlight savings and trigger buying decisions.

PRODUCT LAUNCH

David Beckham launches BEEUP, a honey-based snack brand aimed at energizing active families with no refined sugars or artificial ingredients. Exclusive to Target, BEEUP targets a piece of the $53B U.S. snack market with clean, functional fuel.

📸 Seven Creator Generated Content Tips

Learn the key differences between CGC and UGC, and why CGC that feels authentic drives performance. From testing high-volume creatives to scaling with third-party influencers, these 7 CGC tips from Pilothouse show how to turn paid creators into a powerful growth engine.

📦 Weekly Tariff Highlights

Trump signs trade deal with the U.K. at the G7 Summit, but talks with the EU and Japan remain stalled as tensions rise. Canada threatens new counter-tariffs if no U.S. deal is reached within 30 days, keeping global trade on edge.

💡 Dark and Twisted…Cereal Ad? 

Cinnamon Toast Crunch’s new “Must Cinnadust” ad taps into Gen Z’s love of true crime and early 2000s nostalgia with a dark, unexpected twist on cereal commercials. By using shock value and cultural trends, the brand breaks away from typical sunny ads to deliver something bold, weird, and unforgettable.

🎧 Are Baby Boomers Just Misunderstood? 

Discover how brands can better connect with Baby Boomers by understanding their values, cultural history, and emotional drivers beyond outdated stereotypes.

📦 Your Daily Tariff Check-In

The Federal Reserve is pausing interest rate cuts as it evaluates the inflationary impact of Trump’s tariffs, which Fed Chair Jerome Powell warns could significantly raise consumer costs.

👻 How Summerween Can Boost Sales

Summerween is a rising retail trend where brands boost summer sales by launching Halloween-themed promotions early, tapping into consumer demand for spooky decor and party supplies.

🎧 Why Your Double‑Tap Email Strategy Is Hurting Deliverability

In this episode of TWBERP, Pilothouse’s Jordan Gordon explains how the outdated “double-tap to non-openers” tactic is damaging email deliverability and revenue.