Prepare to have your perspective shifted.

👻 Five Halloween Tests to Run Before BFCM

Five Halloween tests help brands refine offers, urgency, and creative concepts while gathering useful performance data ahead of BFCM.

💪 Five email tests for OUAI

Five OUAI email tests explore clearer offers, stronger product education, better social proof, smarter abandonment messaging, and automated link monitoring.

🛍️ Your product category should shape your website and email design

Four brands show how product category, price point, assortment, and customer needs should shape ecommerce website and email design.

💡 3 paid media plays to test this BFCM

Three paid media plays help brands test stronger offers, build early-access audiences, and prepare acquisition creative before BFCM.

🎧 Under $50M: Half the Trade Budget Goes to Retail Media

Mike Chiasson explains how brands can diversify retail media, evaluate the next dollar of spend, and measure impact beyond immediate ROAS.

📸 4 Scrappy Lo-Fi Ad Styles to Test This BFCM

Four low-lift lo-fi creative formats help brands quickly test fresh gifting, promotional, and product-led angles throughout BFCM.

🎧 Is branded search making your Google account look better than it is?

Zavire explains how heavy branded search spend can inflate Google performance and where shifting budget could help brands reach more new customers.

🤖 Run Neil Patel’s 5-step audit to see if AI recommends your brand

Neil Patel’s five-step AI visibility audit helps brands uncover where they appear in LLM recommendations and improve the signals influencing those results.

📧 Send less, earn more? What Brevo’s data says about email volume *

Brevo data shows how lower email volume, stronger personalization, and smarter channel selection can improve engagement and conversions.

💰 5 checks to run before Prime Big Deal Days starts

Five Amazon account checks to help brands prepare inventory, pricing, listings, fulfillment, and account health before Prime Big Deal Days.

👶 Four ways Little Spoon can sharpen its creatives

Little Spoon can strengthen its creative with clearer conversion levers, sharper messaging, focused product education, and verified proof points.

🎧 Does your email account look healthier than it is?

Jordan’s 12-point email inspection reveals how attribution, deliverability, engagement, sending volume, and flows can make a healthy-looking account misleading.

⚡ Test your next paid concept on organic first

Organic engagement can help brands identify promising hooks, visuals, and product angles before putting paid budget behind them.

🎧 Neil Patel says search didn’t die. It multiplied.

Neil explains how ChatGPT and other LLMs are reshaping search, attribution, and the strategies brands need to earn visibility in AI recommendations.

🤖 Four supplement brands building AI creative by funnel stage

Lemme, Moon Juice, Mars Men, and IM8 show how AI visuals, strategic copy, offers, and social proof can target different stages of awareness.

🫥 What would your customers do if your product disappeared?

Asking what customers would do if your product disappeared can uncover real competitors, buying occasions, and the reasons your best customers keep coming back.