Prepare to have your perspective shifted.

‍🚀 Going 100% Agentic on Meta at a $1B Brand | True Classic's Ben Diamond & Triple Whale's Maxx Blank

Ben Diamond and Maxx Blank discuss building an AI-first operating system, autonomous Meta ads, and personalized customer experiences across a global brand.

‍Selling Your Own Stuff Is A Different Game

Aves uses Feastables to explain the challenges of converting followers into customers and building a durable brand beyond launch hype.

‍📸 Why Unedited Photos Deliver High CTR and ROAS

Pilothouse shares how simple, unedited product images can outperform polished creatives while scaling ad performance more efficiently.

‍☁️ Educational Luxury Meets Smarter Lifecycle Marketing

Dieux has built exceptional trust through education and transparency, but stronger personalization, clearer incentives, better UGC integration, and tighter conversion-focused lifecycle flows could unlock significantly more revenue.

‍The Essential Flow Everyone Is Missing and Aritzia’s Inbox Feature

Jordan Gordon explains how brands can use Essentials Flows to convert recent site visitors, highlight core products, and reduce reliance on constant campaign sends.

‍🧢 Father’s Day Campaign: Who You’re Talking To And When

Father's Day marketing strategy: how to target gifters, procrastinators, and self-purchasers for higher conversions. Section Description: Pilothouse breaks down the creative, email, and media strategies brands should use at each stage of the Father's Day buying cycle to maximize revenue.

‍How Neuro Built a Nine-Figure Smart Gum Brand Before Expanding To Retail

Neuro scaled smart gum online through creators, TikTok Shop, Amazon, and DTC before using proven demand to expand into major retail.

‍🤖 AI Ad Creatives: How CPG Brands Are Making It Work

AI creative works best for CPG brands when polished visuals, clear product context, and funnel-specific copy work together to reduce friction and drive action.

‍Prepare Your Brand for Agentic Commerce (How LLMs Are Collapsing The Consideration Phase)

Learn how agentic commerce changes consideration, reviews, retargeting, and Q4 readiness for DTC brands.

‍🤖 Connecting Microsoft Clarity with Claude: Uncover Landing Page Friction Points in Minutes

Connect behavioral data to AI analysis so you can spot drop-offs, prioritize tests, and fix conversion issues faster.

‍Avery’s Four Rules for Founders That Actually Want to Scale

Avery breaks down why founder stories need deeper tension, clearer value, and less pity farming to actually scale.

‍🧠 Using Ad Set Spend Minimums for Testing

Pilothouse shares a Meta testing setup that guarantees budget for new ads, finds winners faster, and keeps Advantage+ scaling intact.

‍🐳 Long Live the Builder: Dispatches From The Whalies

Triple Whale’s Moby 2 shows how agentic AI can move from answering questions to actively driving ecommerce growth.

‍The Psychology Behind The Buy: Skims and Percival and What Your Email Program Should Learn

Skims and Percival show how pricing, identity, cultural signaling, and retention psychology shape why customers buy and come back.

‍🤖 Shopify’s New AI Content Creation Tool

Shopify’s Tinker app helps brands create product photos, logos, social videos, 360-degree views, and creative assets faster with AI.

‍Creative Is The New Conversion, Not Just Targeting

Creative, merchandising, and landing-page strategy are becoming the new conversion system for DTC brands that want growth beyond targeting hacks.