Prepare to have your perspective shifted.

FTC Delays Click-to-Cancel Rule Until July 14

Originally set for May 14, the new rule requiring easier subscription cancellations will now take effect in mid-July to give businesses more prep time.

U.S. and China Agree to Temporary Tariff Reductions in Trade Breakthrough

In a surprise move, both nations will lower tariffs for 90 days, signaling progress in trade talks and boosting global markets.

Walmart Marketplace Offers Big Summer Savings for New Sellers

With shoppers already browsing for summer gear, Walmart’s New Seller Savings program offers major incentives to help boost your seasonal sales.

3 Persuasive Ad Tactics to Boost Buyer Confidence With Authority Bias

Build trust and drive conversions by showcasing awards, leveraging expert endorsements, and highlighting brand experience in your ad creatives.

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Boosting Ad Persuasion, Fixing PMAX, and Major U.S.-China Tariff News

Today’s DTC covers authority bias in ads, how to reset Google PMAX campaigns, U.S.-China tariff reductions, and a mystery search trend on the rise.

Wuffes’ Email Blunder Pays Off, Walmart’s Summer Surge, and Global Trade Moves

Wuffes turns a mistaken email into a revenue win, Walmart Marketplace preps for summer, and brands navigate global expansion amid tariff tensions.

Why BNPL Is Now a Must-Have Checkout Feature for DTC Brands

With usage surging and consumer habits shifting, BNPL is evolving into a critical tool for boosting conversions, especially during economic uncertainty.

U.S.-China Talks Show Promise, While EU Prepares for Possible Tariff Retaliation

Officials report progress in U.S.-China trade talks, while Trump hints at an 80% tariff and the EU readies countermeasures if negotiations fail.

Maximize UGC ROI With Skeepers’ Ultimate Gifting Checklist

Learn how to turn influencer gifting campaigns into high-converting assets with Skeepers’ new checklist for boosting engagement and sales.

How Caraway Uses ‘Treat Yourself’ Messaging to Drive Sales in a Recession

Amid economic uncertainty, Caraway pivots to emotionally driven copy and flexible payment options to position cookware as a smart, feel-good purchase.

Why 125,000+ Brands Trust Omnisend for Effortless Email & SMS Marketing

Omnisend offers intuitive tools, 24/7 support, and top-tier ROI—making email and SMS campaigns simple, effective, and stress-free.

Recession-Proof Copywriting, Checkout Upgrades, and an Email Mistake That Paid Off

Today’s DTC explores ‘treat yourself’ messaging, why BNPL matters now, the latest tariff news, and how Wuffes turned a blunder into a sales boost.

Ad-venturous Podcast Explores What Makes Ad Creatives Truly Great

Avery from Pilothouse reflects on timeless ad strategies—like the iconic Got Milk? campaign—to help brands craft impactful, high-converting creatives today.

Away’s New Kids’ Collection, Influencer ROI Tips, and Global Trade Headlines

Today’s social roundup features Away’s colorful kids’ line, minisocial’s influencer strategy, major events, and the latest in U.S. trade developments.

Trump Signs Trade Deal With U.K., Maintains Hardline on China Tariffs

The U.S. agrees to lower tariffs on U.K. goods in a new pact, while President Trump refuses to ease the 145% tariff on China ahead of trade talks.