Prepare to have your perspective shifted.

‍💰 Your Customers Aren’t Just Searching. They’re Buying Inside a Multitouchpoint Bubble

Modern buyers decide across TikTok, Reddit, and AI before visiting a brand’s site, and trust inside those channels now drives more sales than traditional search.

‍🎧 Why Do Logo Changes Feel Like Personal Betrayals Now?

Brand logo backlash usually comes from audience and relevance problems, not bad design, as Avery explains through the Cracker Barrel and Tree Hut rebrands. This episode shows why brands should fix strategy and segmentation before changing logos, fonts, or visual identity.

‍💰 Why This Type of January Messaging Is So Effective

January health marketing works best when brands focus on easy, consistent habits instead of extreme transformations. Oats Overnight shows how simple, goal-driven messaging and convenient products drive stronger New Year engagement and conversions.

‍💡 Importance of Creative Diversity and Setting Trends

Pilothouse leaders explain how creative diversity, persona-led advertising, YouTube and Demand Gen, and trend-setting content drove stronger performance across Google, Meta, and Amazon in 2025. The key takeaway for 2026 is prioritizing bold creative variety, offer positioning, and profitability-focused execution over low-quality reach, minor ad tweaks, and top-line-only growth.

‍💰 Advice from Three Ships, Highland, Miracare, and More

Founders and operators from Three Ships, Highland, Mira Care, and Maris Dae share 2025 lessons on customer-led growth, financial discipline, subscriptions, and smarter measurement. The key theme for 2026 is doubling down on retention, community building, ROI-driven decisions, and experimentation while avoiding unfocused channel expansion and acquisition-first thinking.

‍🎧 Site Funnels 2.0: The Product Discovery Revenue System

Site Funnels 2.0 breaks down how brands with massive product catalogs can drive revenue using email-powered product discovery instead of relying on ads or hero SKUs. The framework shows how 12 digital assets, category-specific funnels, and CRO-first thinking unlock scalable growth and higher conversion rates.

‍💗 Valentine’s Day Sneaks Up Fast. This is When Smart Brands Start Planning.

Valentine’s Day marketing success starts in early January, when brands can shape gifting demand through emotional messaging, proven Q4 creative, and strategic offers. Smart brands boost conversions by planning early, reusing top-performing campaigns, and leveraging shipping deadlines with countdowns and retargeting.

‍🔧 Google Ads New Shortcut Button to Change History

Google Ads introduced a new “Go to…” shortcut button in the Change History report, making it faster to jump directly into specific campaigns or ad groups. This update helps advertisers diagnose performance issues more efficiently and streamline account management.

‍🎧 How Pretty Litter Scaled to $300M+ With Only 12 Employees

Learn how PrettyLitter scaled to $300M+ with a lean 12-person team by solving a real customer pain point and reinventing a “boring” category into a subscription success. This episode breaks down their growth strategy, media buying wins, and how focus and efficiency led to a major acquisition by Mars P

‍💰 New Year, New Tech Review!

Tighten your Meta tracking before Q1 by auditing pixel events, confirming CAPI accuracy, fixing UTMs, and comparing Events Manager data with Shopify to catch leaks. A clean technical setup improves optimization, lowers CPAs, strengthens retargeting, and sets your brand up for stronger performance through 2026.

‍🤝 Get Up To Speed On The Latest TikTok Deal Developments

TikTok will remain in the U.S. as the platform transitions to a new U.S.-controlled version following a deal closing on January 22, with Oracle, Silver Lake, and MGC holding major stakes and Oracle overseeing the algorithm. ByteDance will retain under 20%, lose access to U.S. user data, and users will need to transition, though some platform features remain uncertain.

‍🎧 Where Should That Click Go? Landing Pages, Homepages, and PDPs

Learn why sending paid traffic to your homepage kills conversion and how intent-matched landing pages, PDPs, and frameworks can dramatically improve performance. This episode breaks down message hierarchy, page selection, and proven layouts to turn ad clicks into predictable revenue.

‍💰 Push Prospecting in January!

Refill your top-of-funnel in January by shifting budget toward prospecting, aligning creative with “reset” intent, and targeting cold audiences with problem-solution messaging. Add strong social proof and iterate weekly to rebuild volume, improve ROAS, and avoid a Q1 performance slump.

‍🎧 How to Blend Your Omnichannel Marketing: Composite Funnels, and the End of Meta Monoculture with Dean Krowitz from Blend AI

Learn how top ecommerce brands are blending channels and reallocating spend across Meta, Google, TikTok, and Microsoft to drive better efficiency and lower CPAs. This episode explains composite funnels, why channel-level ROAS can be misleading, and how smarter omnichannel strategy led to 3x BFCM revenue with less ad spend.

‍💀 Instagram Head Shares ‘Polished Feeds Are Dead’

Instagram’s Adam Mosseri says polished feeds are fading as audiences shift toward raw, authentic content, especially with AI changing how creators publish in 2026. Brands should treat UGC as a trust signal, focusing more on who is sharing rather than how perfect the content looks.

‍🎧 The Big Three: UGC, CGC, and EGC Plus How to Use Each for Growth

Learn the difference between UGC, CGC, and EGC and how each plays a unique role in trust-building, community growth, and scalable performance. This episode explains when to use each content type and why the right mix depends on your brand’s stage of growth.