Prepare to have your perspective shifted.

📦 Your Daily Tariff Check-In

Trump extended the pause on high U.S. tariffs for Chinese goods by 90 days following trade talks in Sweden. This move delays the reinstatement of tariffs that were set to take effect.

💡 Scale With The Strongest Offer in Q4

Test different offers in Q3 to find the top performer, then scale it in Q4 using Meta split testing and key metrics.

🎧 Your Future Self Will Thank You: Q4 Prep Edition

This Ad-venturous episode with Aves breaks down why early Q4 prep is essential for profitability and stress-free holiday campaigns. From priming audiences to reviewing past creative, she shares strategies to maximize results during the busiest season of the year.

📦 Your Daily Tariff Check-In

Indian exporters are speeding up shipments to the U.S. ahead of new tariffs taking effect later this month. Trump says no further trade talks with India will happen until the tariff dispute is resolved.

💰 Connect With Your Audience Using Humor and Authenticity 

Brands can boost engagement and conversions by using humor and authenticity in their content instead of relying on outdated, sales-heavy messaging. Funny, relatable ads increase watch time, spark positive emotions, and build lasting brand affinity.

📦 Your Daily Tariff Check-In

New U.S. reciprocal tariffs are now in effect, with Brazil and India facing 50% rates on most goods. Trump signals possible additional tariffs on China, following recent moves tied to India’s Russian oil imports.

BRAND BREAKDOWN CONTINUED

Article’s Google ad strategy excels in visual execution and keyword targeting but misses opportunities in branded defense and storytelling. Pilothouse recommends testing story-driven YouTube creatives and strengthening branded Shopping coverage to improve engagement and protect high-intent traffic.

🛋️ Inside Article’s Paid Search Strategy

Article’s paid search strategy effectively highlights its no-retail-markup value and minimalist aesthetic but misses key messaging continuity between ads and landing pages. Pilothouse suggests improving message alignment and testing a mix of lifestyle and product-focused imagery to boost conversions.

🎧 7 Post-Click Metrics to Benchmark Your Funnel: Journey Metrics Crash Course 

Learn the 7 post-click metrics Jordan from Pilothouse uses to quickly assess funnel health and conversion performance. This episode breaks down cart add rates, discount impact, and how to optimize for repeat purchases using real ecommerce benchmarks.

💰 How MìLà Captures More Sales at Checkout

MìLà boosts conversions with urgency messaging and a countdown timer in the slide-out cart to encourage faster checkouts. By using scarcity tactics before the full checkout page, the brand reduces decision paralysis and drives more sales.

🎧 The TikTok Strategy, Tariff Setback, and Product Pivot Behind Plufl’s Growth

Plufl co-founder Yuki Kinoshita shares how the brand survived a 150% tariff hit by optimizing packaging, launching new products like the Hugl cooling pillow, and turning PR backlash into growth. From viral dog beds to pet-owner sheets, Plufl is evolving beyond novelty to build a lasting brand.

📦 Your Daily Tariff Check-In

U.S. announces steep new tariffs—35% on Canada, 50% on Brazil, and more—sparking global market volatility. Trade officials say rates are likely to hold, with only minor adjustments expected.

🧽 How Pine-Sol Doubled Its TikTok Following in One Month

Pine-Sol nearly doubled its TikTok following in a month by embracing lo-fi, chaotic content that feels native to Gen Z humor. Through episodic formats, original sounds, and real-time cultural moments, the legacy cleaning brand turned floor cleaner into viral entertainment.

🍊How Feals Designs for the Moment, Not Just the Product

Feals nails seasonal marketing by positioning its tangerine gummies as the perfect summer unwind alternative to alcohol. With calming visuals and benefit-led copy, the ad sells a mood—not just a product—anchored in ease, clarity, and lifestyle appeal.

📦 Your Daily Tariff Check-In

The U.S. imposed new tariffs of 10%–50% on imports from nearly 70 countries, including Canada, India, and Brazil, effective August 1, 2025. This sweeping move marks a major shift in trade policy under a new executive order.

🎧 Copy Pilothouse's Creative System for Q4 Scale!

Learn how Pilothouse builds scalable ad creative systems to win Q4 before it starts. This episode covers how to prep high-performing assets, iterate quickly, and make creative your most reliable growth lever as ad costs spike.