Prepare to have your perspective shifted.

💡 Strong Product Story, With A Few Creative Opportunities

Good Protein has a compelling product story, with room to improve performance through fresher formats, stronger hooks, sharper urgency, and tighter copy-to-creative alignment.

💡 Meta ran its glasses launch through its own ad library. Pilothouse pulled the receipts.

Meta’s own ad library shows how collaborations, product-focused creative, and repeated touchpoints build familiarity and FOMO around a new product.

🎧 100% in Gmail Spam: How Pilothouse Is Rewarming This Account

Jordan breaks down the segmentation, testing, and Gmail-specific data used to rebuild sender reputation and safely scale email volume.

🎧 Life After the $260M Exit: Hiya Health’s Adam Gillman on USANA, Target, and Going Global

Adam Gillman shares how product focus, influencers, and major licensing partnerships helped turn Hiya into a nine-figure kids’ vitamin brand.

💡 When Apparel Brands Lead with the Price

Leading with price can pre-qualify shoppers, showcase strong offers, and help apparel brands turn simple static creative into more efficient traffic.

🎧 Find Them Now, Sell Them in November

Get ahead of Black Friday with early lead generation, giveaways, and value-based lookalikes designed to build stronger audiences before November.

💡 Quick SMS thoughts to read before BFCM

Stronger signup offers, thoughtful frequency, simple welcome texts, and newer formats like RCS can help brands get more from SMS during BFCM.

💡 Grid Creatives That Scale And Drive Strong Results

Strong grid creatives use contrast, one clear USP, and simple motion to grab attention quickly and keep performance strong when video fatigue hits.

💡 Huel has plenty of reasons to buy. Some of its best ones are easy to miss.

Huel already has strong offers and proof, but surfacing them earlier and simplifying key purchase decisions could help turn more traffic into customers.

🎧 Why Dôen is Jordan’s New Favorite Email Program and One Mistake You Can Avoid

Dôen turns email into an extension of its brand world through distinctive design and behind-the-scenes content, with one key abandonment opportunity left to fix.

💡 Nodpod optimizes PDP and checkout with these Shopify apps

Nodpod uses shipping protection, pre-orders, and product cross-sells to capture more demand and increase order value.

🎧 Inside Kiyoko’s Beauty Content Machine

Gillian Liu shares how TikTok, YouTube Shorts, and RedNote helped Kiyoko Beauty grow to eight figures without outside investment.

📸 What Your Brand Name Buys You in Ad Copy

Polaroid can sell with simplicity, while Lola shows how newer brands need more context, storytelling, and urgency to make the same product category click.

🛋️ We put three operators on a couch and started asking questions

Three operators unpack the messy questions shaping marketing right now, from unstable Meta performance and creative attribution to hyper-specific personas and AI overreliance.

💡 The real driver behind your Meta ROAS drop

Meta’s latest changes are muddying performance data, while falling conversion rates and shifting attribution make ROAS harder to diagnose from Ads Manager alone.

🎧 Sound on! The impact of audio

Learn how sound, voiceovers, and audio strategy can improve ad recall, engagement, and conversions.