How can AI agents speed up ad creative for a DTC brand? Braydon, a creative strategist at Pilothouse, has agents build his swipe file every Monday and Claude write his design tickets, which saved him five and a half hours last week.
Braydon joins Eric Dyck on All Killer No Filler to walk through the full workflow. Grok Bot handles the research with a chief of staff agent that manages a team of sub-agents. Higgsfield turns the references he picks into on-brand mockups. Claude writes the tickets for the designers, who still make the finished ad. He also explains why he is not bullish on AI-generated ad creative right now, and why some of his clients have asked for zero AI in their ads.
Get the DTC Newsletter: https://directtoconsumer.co
WHAT YOU WILL SOLVE
- You trigger every AI task by hand. Braydon sets up a chief of staff agent in Grok Bot that manages sub-agents on a schedule, so the research is waiting for him on Monday morning.
- Competitor and creative research eats your week. His agents go through Pinterest, the ad library and Motion, and one run came back with a swipe file of around 70 creatives relevant to the brand.
- You write the same design tickets over and over. Braydon loads his internal processes into Claude, hands it the ideas he picked, and it writes the ticket descriptions for the designers.
- You can't tell where AI belongs in the creative process. He uses it for strategy, references and mockups, then gives the work to designers for the finished product.
- Your AI images look like AI. Braydon starts from a reference photo taken on a phone or a real UGC image, which gets the output closer to an iPhone shot.
- Your client has banned AI creative. Eric shares what he heard from larger brands, who test AI creative on a separate third-party brand page instead of the main account.
- You copied an AI ad trend and it stopped working. Braydon on Pixar-style video ads and why formats like that grab attention for a moment and then fade once everyone runs them.
- Your team keeps building the same AI tool three times. Braydon and Eric talk through shared context, token bills and what Pilothouse is building internally to fix it.
ABOUT BRAYDON
Braydon is a creative strategist at Pilothouse, the performance marketing team behind DTC. To talk through this workflow with him, fill out the form at https://pilothouse.co and ask for Braydon.
STAY CONNECTED
DTC Newsletter, daily ecommerce marketing and ecommerce growth tactics: https://directtoconsumer.co
YouTube: https://youtube.com/@dtcnewsletter
LinkedIn: https://linkedin.com/company/directtoconsumer
TIMESTAMPS
00:00 How AI workflows save hours every week
05:00 Building an AI agent team
08:00 Where AI creative works best
16:00 Using AI as a personal assistant
22:00 Building shared AI workflows for teams
.svg)
.svg)
.svg)
.png)
.svg){kind=icon}
.svg)
.svg)
.png)
