DTC Newsletter Archive

Fri

•

January 16, 2026

DTC986: Meta’s Creative Testing Feature, Tech Stack, and Painful Lessons

How streetwear brand Stadium Goods scaled using these Shopify Apps to personalize retargeting, improving customer support, and creating urgency.

DTC985 - AI Impact Paid Media, CRO Outperforms Ads, and ChatGPT Traffic

Pilothouse shares the top five benefits of using AI in paid media, like better efficiency, faster learning, and stronger performance at scale.

Wed

•

January 14, 2026

DTC984: Amazon FAQ, Silk & Snow’s Growth, and Golden Rule for Testing

How sellers can use Amazon's A+ content FAQ module to cut down on customer service messages and negative reviews by improving product communication.

Tue

•

January 13, 2026

DTC983: Customer Touchpoints, Persona-Driven Angles, and Saved Carts

Pilothouse shares how customer behavior has shifted, why a purchase journey resembles a validation loop more than a funnel, and advice for brands.

DTC982: Oats Overnight Ad Breakdown, Failed Rebrands, and Reset Mindset

We break down this Oats Overnight Meta ad and how its clear and attainable goal-setting messaging aligns with customer behavior during January.

Fri

•

January 9, 2026

DTC981: Double Down Issue

Pilothouse and brands like Three Ships, HIghland, and Miracare share lessons they learned in 2025 and what they are doubling down on in 2026.

Thu

•

January 8, 2026

DTC980: V Day Ads, Site Funnels Part 2, and 6 CTA Mistakes

Pilothouse goes over how to plan your Valentine's Day ad campaigns and why brands need to apply learnings from holiday gifting to be successful.

DTC979: Meta Checklist, PrettyLitter Acquisition, and Recycling Campaigns

Pilothouse explains why ecommerce brands should conduct a Meta technical review in Q1 to ensure site setup and checkout flows are running smoothly.

Tue

•

January 6, 2026

DTC978: Pushing Prospecting, Landing Pages, and UGC Scripts

Pilothouse shares ways brands can avoid a January sales slump by investing more dollars in prospecting and rebuilding their top of funnel pipeline.

Mon

•

January 5, 2026

DTC977: Lead Gen Profitability Check, UGC, CGC, and EGC, AI Blend, and Survey Bounced Customers

Why brands need to calculate lead gen campaign profitability. Pilothouse shares a worksheet for brands to use and make smarter spending decisions.

Fri

•

January 2, 2026

DTC976: Q5 Momentum, Site Funnels, and Urgency Triggers

Pilothouse shares how ecommerce brands can avoid a January sales slump after the holiday season and grow strategically by using these tactical tips.

Wed

•

December 31, 2025

DTC975: Message Box Framework, Wildfang’s High Margin Strategy and January Lock In

Pilothouse shares how the message box framework can help you create content that resonates with your target audience by using these four quadrants

Tue

•

December 30, 2025

DTC974: Strong Q1 Foundation, BFCM Strategist Recap, and Social Ad Budgets

Pilothouse shares why brands should use January as a recovery phase to revive evergreen ad creative, and start to gain learnings into the new year.

Mon

•

December 29, 2025

DTC973: Design Trends, Brand Building, Impression Count, and More

We share the biggest design trends for 2026 which includes pixel art, human-led AI, and retro futurism, plus how brands can test these aesthetics.

DTC972: Brand Partnerships, Santevia’s Growth, and Gamified Ads

We countdown the top brand partnerships of 2025 including Nike and Skims partnership, Chamberlain Coffee and Pinterest, Gap and Katseye viral ad.

Tue

•

December 23, 2025

DTC971: Episodes Rewind, Seasonal Keywords, and Subject Lines

We countdown the top podcast episodes of 2025, covering Meta's Andromeda update, AI creative workflows, and tips on how to build a lasting brand.

Content

Newsletter Issues