DTC Newsletter - All Issues

Wed

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June 18, 2025

DTC839: Abandon Cart Stats, Back To Nature Rebrand, and 618 Event

Discover why shoppers abandon carts (and how to fix it), explore Back to Nature’s bold rebrand strategy, and get key insights from the new U.S.–U.K. tariff deal signed at the G7 Summit. Plus, learn how Fayt the Label drove $1M+ in email revenue with Instant, uncover the rising global impact of China’s 618 shopping festival, and listen in as Barilla explains its plant-based pivot.

DTC838: Mystery Products, AI Tools, and Ideal Buyers

Discover the latest DTC marketing insights, including how mystery products can boost conversions, AI workflows to triple creative output, and key updates on G7 tariff negotiations impacting ecommerce.

Mon

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June 16, 2025

DTC837: Stanley Cup x Post Malone, Dealing With Trolls, and Google’s Scheduled Actions

Discover how Stanley's latest campaign with Post Malone signals its evolution into a premium lifestyle brand with product expansion into new markets.

DTC836: Amazon Brand Building Tactics, Marketing To Gen X, and ChatGPT Outage

The DTC newsletter explores essential strategies for B2C brand success, emphasizing the shift from PPC to brand-building on Amazon and the importance of customer experience. It also covers topics like marketing to Gen X, U.S.-China tariff updates, and the rise in ChatGPT searches following a brief outage.

DTC835: Tech Stack Hulken, Welcome Email Flows, and DHL Strike

Discover how Hulken's tech stack drives $1.3M/month in DTC sales, explore welcome email strategies from brands like KITH and Everlane, and get the latest updates on U.S.–China tariffs and the DHL Canada strike.

DTC834: Ways To Raise AOV, Shiti Coolers Humor-Based Marketing, and TikTok Ban Update

Learn how to boost your AOV, maximize ROAS, and use humor-based marketing with actionable insights from the DTC Newsletter. This issue also covers TikTok’s potential U.S. ban, tariff updates from U.S.-China trade talks, and AI agents revolutionizing ecommerce efficiency.

DTC833: Marketing Stunts, Hestan’s Retention Strategies, and Manifest Dream Life

Discover how brands like Liquid Death and Hestan are using shock marketing and smart content strategies to drive virality and retention in this DTC newsletter for June 10, 2025. Get updates on U.S.–China tariff talks, influencer marketing alternatives to paid ads, and how top brands are preparing for Q4 amidst economic uncertainty.

DTC832: TikTok Ad Features, Zara Paid Growth, Scaling Creatives with AI, and RXBar Chrome Extension

TikTok releases big new ad updates like Search Ads Center, Market Scope and Brand Consideration Ads to optimize campaigns across the entire funnel.

DTC831: Simple Amazon Ad Strategy for Sellers

We explain why Amazon sellers need to distinguish between two key goals: incremental revenue and incremental profit when scaling a DTC brand.

Thu

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June 5, 2025

DTC830: AI Trends 2025, Customer Cohort Profiles, and Burt Bee x Mike’s Hot Honey Partnership

We unpack tech analyst Mary Meeker's 340-page report on AI trends, share insightful stats, and discuss why she's optimistic about the future of AI.

DTC829: Chivas Regal Father's Day Ad Breakdown

We breakdown this emotional Father's Day ad from the whiskey brand Chivas Regal and explain how you can use these techniques in your own ad copy.

DTC828: Touchland's Premium Website Breakdown

We dive into Touchland's website and analyze how the hand sanitizer brand delivers a premium and personalized experience that drives repeat purchases.

DTC827: Why Brands Are Starting Substacks

We discuss why brands and founders are using Substack as a way to connect with Gen Z and share insightful stats on the platform's recent growth.

DTC826: Google's Smart Bidding Exploration Tool

We discuss how Google Ads Smart Bidding Exploration is its biggest update in over a decade and how this new tool will capture more qualified leads.

DTC825: Lancôme 's Juicy Kissing Web Ad Campaign

How Lancôme’s Y2K-inspired campaign featuring celebrities like Ed Westwick reminded audiences about their product's cultural impact in the early 2000s.

DTC824: Four-Day Amazon Prime Day Tactics

We discuss how an unprecedented four-day Amazon Prime sale will impact sellers, plus why this larger window will make this period more competitive.

Content

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