DTC Newsletter - All Issues

Wed

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July 2, 2025

DTC848: Meta Carousel Ads, RYSE Crowdfunding Strategies, and Billie Collab

We explain how brands can reach more customers by leveraging carousels and how this format positively influences how the algo ranks your content.

Tue

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July 1, 2025

DTC847: Leveraging Prime Buzz, High-Volume Meta Testing, Squishy Soft Pillows

We share five tips on how to optimize Meta ad campaigns for Amazon Prime Day and how to re-target visitors post-Prime to encourage more sales.

DTC846: Price Localization, Gen Z Deep Dive, and Secretly Filming TikTok Ads

We explain why brands should localize their prices according to a country's purchasing power and also consider psychological pricing preferences.

DTC845: Refy’s Broadcast Channel, Customer Retention, and SMS IOS 26 Update

How Refy utilizes the Instagram Broadcast channel to develop a close relationship with customers, strengthen the community, and gather feedback.

Wed

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June 25, 2025

DTC844: Fourth of July Tips, Revel Bikes, and AI Mode Data

Pilothouse shares tips on how brands can maximize their Fourth of July Meta ads campaign performance and rake in more Q3 sales during summer.

DTC843: Price Anchoring, CCPA Compliance, and TikTok Reply Videos Tactic

Discover how utilizing marketing psychology tactics, such as price anchoring, can motivate customers to make purchases with the power of comparison.

DTC842: True Crime Ads, CGC Tips, and David Beckham’s BEEUP

Pilothouse shares seven tips on how to create high converting creator generated content and explains how it's different from user generated content.

DTC841: Summerween, Baby Boomers, 2000s Guerilla Marketing

We explain how the Summerween trend widens the Halloween buying period and presents a unique opportunity for brands to capture more Q3 sales.

DTC840: Tech Stack David Protein, Double Tap Email, and Chamberlain Coffee x Pinterest

Explore how David Protein's tech stack drives $2.3M in DTC revenue, why double-tap emails hurt deliverability, and what the latest G7 tariff updates mean for ecommerce brands.

DTC839: Abandon Cart Stats, Back To Nature Rebrand, and 618 Event

Discover why shoppers abandon carts (and how to fix it), explore Back to Nature’s bold rebrand strategy, and get key insights from the new U.S.–U.K. tariff deal signed at the G7 Summit. Plus, learn how Fayt the Label drove $1M+ in email revenue with Instant, uncover the rising global impact of China’s 618 shopping festival, and listen in as Barilla explains its plant-based pivot.

DTC838: Mystery Products, AI Tools, and Ideal Buyers

Discover the latest DTC marketing insights, including how mystery products can boost conversions, AI workflows to triple creative output, and key updates on G7 tariff negotiations impacting ecommerce.

Mon

•

June 16, 2025

DTC837: Stanley Cup x Post Malone, Dealing With Trolls, and Google’s Scheduled Actions

Discover how Stanley's latest campaign with Post Malone signals its evolution into a premium lifestyle brand with product expansion into new markets.

DTC836: Amazon Brand Building Tactics, Marketing To Gen X, and ChatGPT Outage

The DTC newsletter explores essential strategies for B2C brand success, emphasizing the shift from PPC to brand-building on Amazon and the importance of customer experience. It also covers topics like marketing to Gen X, U.S.-China tariff updates, and the rise in ChatGPT searches following a brief outage.

DTC835: Tech Stack Hulken, Welcome Email Flows, and DHL Strike

Discover how Hulken's tech stack drives $1.3M/month in DTC sales, explore welcome email strategies from brands like KITH and Everlane, and get the latest updates on U.S.–China tariffs and the DHL Canada strike.

DTC834: Ways To Raise AOV, Shiti Coolers Humor-Based Marketing, and TikTok Ban Update

Learn how to boost your AOV, maximize ROAS, and use humor-based marketing with actionable insights from the DTC Newsletter. This issue also covers TikTok’s potential U.S. ban, tariff updates from U.S.-China trade talks, and AI agents revolutionizing ecommerce efficiency.

DTC833: Marketing Stunts, Hestan’s Retention Strategies, and Manifest Dream Life

Discover how brands like Liquid Death and Hestan are using shock marketing and smart content strategies to drive virality and retention in this DTC newsletter for June 10, 2025. Get updates on U.S.–China tariff talks, influencer marketing alternatives to paid ads, and how top brands are preparing for Q4 amidst economic uncertainty.

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