Back
NEWSLETTERS
PODCASTS
BRAND BREAKDOWNS
REPORTS
LATEST NEWSLETTER
DTC1149: ChatGPT Ads, Amazon Auctions & Urgency Creative
ChatGPT’s advertising business hits a $1 billion annualized run rate, the FTC alleges Amazon secretly inflated ad auctions, and Pilothouse breaks down how specific stats, social proof, and scarcity can create stronger urgency in creative.
LATEST PODCAST
Ep 102: 0.25% CTR and Not in Spam: What Do You Fix Next?
Content
Get in the know, and get ahead. The updates you need delivered to your inbox every weekday morning. Sign up for the DTC Newsletter now.
By subscribing, you agree to our terms of service
Filters
FILTER 1
Sort
Keyword
Featured Report
Filter by Topic
Tell us what you're looking for and we'll find it for ya.
CHAT WITH US
September 2, 2026
Ad Strategy
DTC Podcast
Amazon lets sellers bid for faster delivery, Google expands AI search reporting and Shopping title insights, and Pilothouse shares two practical frameworks for building stronger BFCM and Meta creative.
September 1, 2026
Q4 Tactics
AKNF Podcast
Brands hitting Meta audience fatigue are testing YouTube, AppLovin, Pinterest, and Snapchat ahead of Q4, while Olauto shows why a highly automated ecommerce business still keeps customer service human.
August 31, 2026
Ad-venturous
Labor Day becomes the final testing ground for BFCM offers and creative, Shopify’s CEO takes issue with Claude Code’s file format, and Pilothouse audits Moodi’s site for conversion, AOV, speed, and AI shopping opportunities.
August 28, 2026
Brand Breakdown
moodi
Google tests new channel controls for Performance Max, Meta experiments with automatic DMs triggered by comment keywords, and a wave of celebrity brand closures shows why star power alone may not build lasting customer demand.
Sponsored By Universal Ads
August 27, 2026
Creative Corner
TWBERP Podcast
Winks faced Amazon knockoffs within a day of launch, TikTok Shop content may be driving more sales across other retail channels than attribution shows, and technical product specs are becoming scroll-stopping creative.
Sponsored By Triple Whale
August 26, 2026
Cost caps offer a way to control how Meta distributes CBO spend, Andromeda makes creative an increasingly important targeting signal, and personalized post-click experiences are driving conversion lifts of roughly 20% to 21%.
August 25, 2026
The FTC puts undisclosed personalized pricing under scrutiny, Sean Frank makes the case for retention as the foundation for scale, and Pilothouse shares the Meta creative and scaling tactics that won during BFCM 2025.
August 24, 2026
BFCM
Meta appears to be phasing out manual placement exclusions, AI-referred shoppers are converting 60% better than other traffic, and Pilothouse breaks down the creative opportunities inside Good Protein’s Meta ads.
August 21, 2026
goodprotein
Reddit citations suddenly disappear from ChatGPT, Google prepares to automatically resize Performance Max video ads, and Pilothouse breaks down the creative strategy behind Meta’s own smart glasses launch.
Sponsored By Omnisend
August 20, 2026
Meta Insights
YouTube changes how views are counted, ecommerce brands face dozens of overlooked return fraud tactics, and Pilothouse breaks down how apparel brands can use pricing directly in creative to pre-qualify traffic.
August 19, 2026
Ad Breakdown
Google moves more Search campaigns into AI Max, Stripe makes an $8B play for AI infrastructure, and a simple PDP variant selector change could remove friction at one of the highest-intent moments in the customer journey.
August 18, 2026
SMS Strategy
Google hands Search and Performance Max language targeting over to AI, TikTok Shop surpasses major retailers in US ecommerce spending, and Pilothouse shares the static grid formats still scaling efficiently on Meta.
August 17, 2026
Amazon extends its hold on seller payouts, Stanley adapts its product pages for AI shopping, and Pilothouse breaks down the biggest CRO opportunities across Huel’s PDP, landing pages, cart, and checkout.
August 14, 2026
Huel
Anthropic adds invisible watermarks to AI-generated content, a new Meta structure helps protect accounts from creative fatigue, and we break down the Shopify apps Nodpod uses to capture lost sales and increase AOV.
August 13, 2026
Tech Stack
Liquid I.V. is using Prime Day to plan its Black Friday playbook, Grüns is sending more traffic through a gamified pre-lander, and Google adds new AI-powered reporting features to Ads and Analytics.
Sponsored By Insense
August 12, 2026
LOAD MORE
.svg)
.svg)
.svg)
.svg)
