DTC Newsletter - All Issues

Mon

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December 9, 2024

DTC706: Make Your Email Stand Out During BFCM

Learn how NAADAM's simple HTML Thanksgiving email stood out in subscriber’s inboxes during the Black Friday frenzy, resulting in a huge sales lift.

Fri

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December 6, 2024

DTC705: Gymshark’s Winning BFCM Strategy

We analyze how apparel brand Gymshark won over customers on Black Friday with generous offers, social media giveaways, and discount landing pages.

Thu

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December 5, 2024

DTC704: DUER’s Shopify Apps Tech Stack

Learn how Canadian apparel brand DUER reduces any friction in the conversion process with these Shopify apps which includes heatmapping and AI search.

DTC703: Graza’s Holiday Gifting Strategy

We analyze Graza’s holiday gifting strategy for Q4 and how they’ve optimized their website and partnered with Zest to offer bulk gifting options.

DTC702: Google Analytics Merchant Center Recommendations Update

Learn how the GA Merchant Center Recommendations update can help quickly diagnose and fix affected products in your Google Shopping catalogue.

DTC701: Ways To Split Test Meta Ad Creatives

We walk through how brands can quickly split test Meta Ad creatives and promo copy to make CRO improvements and post-click optimizations.

Fri

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November 29, 2024

DTC700: Le Creuset’s Pre-Launch BFCM Tactics

Learn how kitchenware brand Le Creuset’s pre-BFCM strategy builds excitement and generates returning traffic from their passionate fanbase.

Thu

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November 28, 2024

DTC699: Reduce Customer Churn at Checkout

Learn how to reduce customer churn and raise confidence with buyers on the checkout page by adding these important trust elements and widgets.

Wed

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November 27, 2024

DTC698: Optimize Your Site for the Holiday Season

Four ways brands can optimize their site for the Q4 holiday rush which includes setting up automated discounts, abandoned cart reminders and more.

Tue

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November 26, 2024

DTC697: Catbird’s Hint Feature on PDPs

How NYC jewelry brand Catbird leverages the hint feature call to action on its PDPs to get quick conversions during the holiday gifting season.

Mon

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November 25, 2024

DTC696: Oreo’s Custom Cookie Service

Learn how Oreo’s revamped and easy-to-use customizable cookie service on their DTC site attracts Q4 holiday shoppers and raises conversion rates.

DTC695: Warby Parker x Emma Chamberlain Collab

We discuss how Warby Parker’s second eyewear campaign with influencer Emma Chamberlain capitalizes on her authenticity and nostalgia marketing.

DTC694: Graza's Shopify Apps Tech Stack

We investigate which Shopify apps Graza uses to grow their viral olive oil brand and how they exceeded their projections this year by a long shot.

DTC693: Google’s Customer Match Policy Update

We cover Google Ads Customer Match policy changes and what advertisers must do before January to remain compliant or face account suspension.

DTC692: Superfeet’s Strategic Trust Badges

We discuss how Superfeet uses trust badges to emphasize their experience and high-quality products so customers feel confident about their purchase.

DTC691: Filson on the Power of Visual Storytelling

Learn how Filson leverages different types of product images like scale and detail shots to show off product quality and tell a cohesive visual story.

Content

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