DTC Newsletter - All Issues

Wed

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July 16, 2025

Inside Q4: What DTC Operators Are Seeing, Saying, and Planning

Explore survey insights from 600+ DTC operators on how brands are adjusting Q4 strategies due to tariffs, rising costs, and low consumer spending.

DTC855: What Went Wrong for the Robot Vacuum Brand

We dive into how Roomba, once a category leader in robot vacuums, is now on the brink of bankruptcy and failing to keep up with competitors.

Thu

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July 10, 2025

DTC854: Malbon Golf Tech Stack, Email List Growth Tools, and Validating Product Ideas

We dive into Malbon Golf's tech stack and discover how the premium golfwear brand for Gen Z boosts sales performance by using these Shopify apps.

DTC853: DTC Strategy, Revel Bikes Re-Acquisition, and Revenge Saving

Why successful DTC brands need to build a people-first brand and how brands like Gymshark, Overtime, and Barstool Sports are leading the charge.

Tue

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July 8, 2025

DTC852 - Amazon Automation, Prime Day Tips, and Clinique x Cynthia Erivo Collab

We discuss why Amazon sellers leave money on the table by relying too much on automation and also share last-minute tactics for a four-day Prime Day.

Mon

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July 7, 2025

DTC851: Whatsapp Ad and AI Updates, Message Box Strategy, and Liquid I.V. Creative

We go through all the exciting additions Meta is making to WhatsApp and what these new ad opportunities and AI features mean for advertisers.

Fri

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July 4, 2025

DTC850: Hush Blankets Brand Breakdown, Fourth of July Tariff Impact

We dive into sleep and wellness brand Hush’s Meta Ad Library and share expert insights and tips on how they can improve their ad performance.

Thu

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July 3, 2025

DTC849: Email Automation, Lomi’s Tech Stack, Viral Love Island Meme

Learn how food recycler Lomi built a robust customer retention strategy and reduces any friction for first-time customers using these Shopify apps.

Wed

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July 2, 2025

DTC848: Meta Carousel Ads, RYSE Crowdfunding Strategies, and Billie Collab

We explain how brands can reach more customers by leveraging carousels and how this format positively influences how the algo ranks your content.

Tue

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July 1, 2025

DTC847: Leveraging Prime Buzz, High-Volume Meta Testing, Squishy Soft Pillows

We share five tips on how to optimize Meta ad campaigns for Amazon Prime Day and how to re-target visitors post-Prime to encourage more sales.

DTC846: Price Localization, Gen Z Deep Dive, and Secretly Filming TikTok Ads

We explain why brands should localize their prices according to a country's purchasing power and also consider psychological pricing preferences.

DTC845: Refy’s Broadcast Channel, Customer Retention, and SMS IOS 26 Update

How Refy utilizes the Instagram Broadcast channel to develop a close relationship with customers, strengthen the community, and gather feedback.

Wed

•

June 25, 2025

DTC844: Fourth of July Tips, Revel Bikes, and AI Mode Data

Pilothouse shares tips on how brands can maximize their Fourth of July Meta ads campaign performance and rake in more Q3 sales during summer.

DTC843: Price Anchoring, CCPA Compliance, and TikTok Reply Videos Tactic

Discover how utilizing marketing psychology tactics, such as price anchoring, can motivate customers to make purchases with the power of comparison.

DTC842: True Crime Ads, CGC Tips, and David Beckham’s BEEUP

Pilothouse shares seven tips on how to create high converting creator generated content and explains how it's different from user generated content.

DTC841: Summerween, Baby Boomers, 2000s Guerilla Marketing

We explain how the Summerween trend widens the Halloween buying period and presents a unique opportunity for brands to capture more Q3 sales.

Content

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