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DTC744: Coors Light Super Bowl Ad Campaign
We discuss how Coors Light used a typo in their ad campaign to widen their audience reach and increase engagement leading up to the Super Bowl.
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Bonus: Market Like an Investment Banker with Bradley Keefer from Keen
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Sponsored By Motion
February 4, 2025
We go over how Amazon’s new AI-powered ad targeting tool Brand+ helps advertisers create brand awareness campaigns that can lead to conversions.
Sponsored By Omnisend
February 3, 2025
We go over five important ad principles you should know to cut through the noise and create a killer ad that demands attention from your audience.
Sponsored By Klaviyo
January 31, 2025
Why AI agents are gaining popularity and how ecommerce brands can build their own agent to streamline tasks like inventory management and returns.
January 30, 2025
We cover the buzziest Valentine’s Day product launches from brands like UGGs and SKIMS according to Google Trends plus how they built hype.
January 29, 2025
Learn how fashion brand Meshki uses these clever psychological tactics on their product detail pages to get customers to act now and purchase.
Sponsored By Saral
January 28, 2025
How Avocadoes from Mexico uses AI in its interactive and shareable Guacline campaign starring NFL star Rob Gronkowski to give users guac inspo.
January 27, 2025
We share fun Valentine's Day ad creative formats you can test out, including using themed backgrounds and being playful with your messaging.
Sponsored By Keen
January 24, 2025
Why answer engine optimization (AEO) should be a key focus for brands in 2025 who want to increase their online invisibility in Google's AI Overviews.
January 23, 2025
We take a look at two very different welcome emails from Peace Out Skincare and Starface and discuss the design and copy pros and cons of each one.
January 22, 2025
We roundup the hottest Lunar New Year campaigns that celebrate the Year of the Snake and share tips on how to create a prosperous LNY campaign.
January 21, 2025
January 20, 2025
We discuss the SEO eyebrow technique, which makes it easier for brands to include keywords on their site without sacrificing their unique brand copy.
January 17, 2025
We discuss Meta’s latest update, which impacts brands deemed to be in sensitive categories, and share how businesses can check if they were impacted.
January 16, 2025
Why the Louis Vuitton and Murakami collab created so much hype 20 years ago and why their new campaign still resonates with today’s consumers.
January 15, 2025
TikTok's report shares Valentine’s Day insights, including audiences to target, hashtags to include, and the best time to put your campaign live.
Sponsored By Skeepers
January 14, 2025
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