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Good morning! Quick posture check.
Same, lol.
Anyways, here’s what’s worth knowing today.
📉 ChatGPT basically stopped citing Reddit this week
Reddit's share of ChatGPT citations just fell off a cliff. @irabukht clocked it going from 15% to nil, nada, 0%. The citation share that used to go to forums and review sites is now landing on established brand domains and help center content. @kristakdoyle pushed back and said she expects citations to bounce back like they usually do, and points out buyers still use Reddit to make decisions whether ChatGPT cites it or not.
@aleyda's take here is a solid one - which platforms get cited is out of your control and will keep shifting with every model update, so the only real lever is building an actual presence on the platforms and communities where your audience already hangs out.
📩 10 ways your favorite AI can improve email marketing
What if you could check subscriber growth trends and your latest campaign activity in 30 seconds without opening a single dashboard?
That’s just one of 10 ways Omnisend’s new guide puts AI to work. You can also find the best-performing email in your welcome flow, catch rising bounce rates before they hurt opens, or pull a lapsed-buyer segment with the email already drafted.
And no, you don’t need another chatbot.
Omnisend plugs right into ChatGPT and Claude, so you can work from your actual account data instead of copying numbers out of dashboards.
More than 150,000 ecommerce brands already use Omnisend for email and SMS, and they average $79 back for every $1 spent. Migration is free, takes up to five business days, and plans cost up to 35% less than lead competitors.
The guide has all 10 workflows. Worth stealing a few.
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🎥 You have until September 4 to stop Google editing your video ads
Remember a few weeks (or was it months? Who knows at this point) ago when Meta was cutting off creatives and cropping things weirdly in accounts? Yeah, well now it’s Google’s turn.
Performance Max is about to start generating missing video aspect ratios, stretching your existing creative into vertical and square cuts automatically.
Convenient, until an AI crop cuts off your logo or product.
The opt-out window closes September 4. After that, any missing format gets filled in without you. Check your PMax settings this week, especially if your creative has tight framing or on-screen text that doesn't survive a crop.
🇪🇺 ChatGPT ads just landed in Europe. The US version still hasn't proven itself.
OpenAI is turning on ads for ChatGPT's Free and Go plans across the EEA, following the US in February and the UK in June.
The first phase is contextual only: what you're chatting about, rough location, device, time of day. Personal targeting comes later, once users opt in.
Meanwhile the US rollout is already showing cracks: users are reporting ads that load, then swap to a different advertiser's ad before the user even sees the first one, and nobody's confirmed yet who gets billed for that impression.
Worth tracking if you're testing this channel, but between the ad-serving glitches and a rollout that hasn't broken through commercially, treat it as early innings, not a channel to bet budget on.
🎧 100% in Gmail Spam: How Pilothouse Is Rewarming This Account
Jordan, Head of Email and Customer Retention, is in the middle of rewarming an email account that Gmail was sending straight to spam, so this week he’s taking you inside the process.
He breaks down what damaged the account’s sending reputation, the engagement segments he’s using to rebuild it, and how he’s using Gmail-specific data, GlockApps, and Postmaster Tools to tell when it’s safe to scale back up.
▶️ Watch here | 🎧 Listen on Spotify
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💡 Meta ran its glasses launch through its own ad library. Pilothouse pulled the receipts.
You've seen the Ray-Ban Meta unboxing on your feed. You've seen Zlatan too, strutting around in Oakley Metas yelling "Hey Meta" like that's a normal sentence.
Both posts are doing the same job: making the glasses feel like something you already know before you've bought one.
Pilothouse dug through Meta's own ad library to see how the platform launches a product. The pattern holds up.
Stack enough touchpoints in front of one person and the product starts to feel familiar. Familiarity becomes desirable. FOMO does the actual selling.
Here are the top ad content formats:
1️⃣ Collaborations: Kylie Jenner has 381 million Instagram followers. Meta doesn't need to explain what the glasses do when her face is right next to them. Borrow the following, skip the education.
2️⃣ Monochrome: Then there's the format that just shows the product. Tight shot, no clutter, no props. They look like regular glasses that happen to make calls, and the whole ad rests its pitch on that one feature. No spec dump.
3️⃣ Product diversity: The colorway ad skips the pitch entirely. "Decisions. Decisions. Decisions." repeats over a lineup of frames. The only decision left on the table is which color.
A few structural patterns show up across the set:
Stack two or three of these together before your next launch. That's the part worth copying.
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