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May Marketing Wins, Meta Fixes, and a ChatGPT Identity Check

Today’s DTC covers key Q2 sales dates, Meta ad troubleshooting tips, breaking tariff news, and feedback on ChatGPT’s evolving tone.

Quick Hits: AI Ad Help, Economic Warnings, and Tariff Turmoil

From Motion’s AI ad workshop to a shrinking U.S. economy and viral backlash over Temu’s import charges—here’s what you need to know.

How to Get Your Products Found in ChatGPT’s New Shopping Feature

Pilothouse shares must-do SEO and schema tactics to ensure your brand surfaces in ChatGPT’s AI-powered product recommendations.

Timeless Ads Meet AI: Don’t Miss Motion’s Free 2025 Virtual Event

Join top AI and ad experts from May 27–June 4 for “Make Ads That Convert,” a free series on creating winning DTC ads with modern tools.

Tariff Fears Spark Toy Shortage Warnings as U.S. GDP Shrinks

Retailers brace for holiday toy shortages amid rising import taxes, while a Q1 GDP drop signals looming recession risks.

ChatGPT Launches Shopping Feature to Revolutionize Online Search

ChatGPT now delivers curated product picks, comparisons, and buy links—offering a streamlined, AI-driven shopping experience.

Master Ad Creation With AI at Motion’s Virtual Event

Join 11,000+ marketers for Motion’s “Make Ads That Convert,” a live masterclass blending timeless ad strategies with cutting-edge AI tools.

AI Shopping, Tariff Trouble, and Temu’s New Fees: What’s Trending in DTC

Today’s DTC covers ChatGPT’s shopping tool, AI search optimization, a Q4 tariff warning, and user backlash over Temu’s import charges.

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Plufl Pauses Growth After $10M Tariff Blow

Plufl co-founder reveals how economic uncertainty and tariffs halted retail expansion, resulting in major losses.

How Frye Scales Retention With Email and Striking Visuals

Frye leverages hero imagery, brand consistency, and seasonal content to boost email retention and drive revenue.

Daily Tariff Tracker: Amazon Walks Back, Trump Targets Autos, Temu Adds Fees

Amazon scraps plans to show tariff costs, Trump signs an auto tariff relief order, and Temu’s new import fees stir customer backlash.

How Top DTC Brands Are Slashing CAC with SARAL

Obvi, Solawave, and Homecourt use SARAL to streamline influencer marketing and cut customer acquisition costs.

How Grüns Boosts Basket Size and Protects Margins

With smart upsells, cashback over discounts, and seamless subscriptions, Grüns scales revenue while keeping margins strong.

The Smartest Tariff Strategy? Retention Over Acquisition

New data shows returning customers drive more revenue despite fewer orders—making high-value retention a key tactic for tariff-era growth.

How Walmart Marketplace Propelled a Startup to Global Success

NexGrill scaled from startup to global brand in two years by leveraging Walmart Marketplace’s fee-free model and omnichannel reach.