Prepare to have your perspective shifted.

Inside Shein’s $30B Empire: AI, Micro-Influencers, and On-Demand Fashion

Shein’s Global Head of Strategy reveals how AI, micro-influencers, and agile manufacturing drive the brand’s fast fashion dominance.

OpenAI, Perplexity, and Yahoo Eye Google Chrome Amid Sale Speculation

Major tech players express interest in acquiring Chrome, seeing its user base as a gateway to massive product reach.

Daily Tariff Update: IBM’s Big Bet, Trump’s Trade Tease, and DHL’s Comeback

IBM plans a $150B U.S. investment, Trump hints at undisclosed trade deals, and DHL resumes high-value shipments after customs adjustments.

Consumers Demand Clarity on ‘Made In’ Claims Amid Viral Supply Chain Revelations

As viral TikToks expose luxury manufacturing secrets, brands face scrutiny and potential fines for misleading “Made in America” claims.

AI, Tariffs, and "Made in America" Myths: What’s Buzzing in DTC

Today’s DTC dives into misleading origin claims, Shein’s AI-powered empire, top trade news, and Khloé Kardashian’s new protein snacks.

Buy Now, Pay Later Isn’t Optional Anymore—It’s Essential

With BNPL usage soaring and driving major conversion gains, DTC brands risk losing customers if they don’t offer flexible payments.

Boost Email Capture, New Retail Opportunities, and Fresh Data Insights for Q3

This update shares a checkout A/B test to grow your list, a free NYC shelf space opportunity, key upcoming events, and major news on tariffs and retail shifts.

Meta Ad Trends: Higher Clicks, Lower Conversions, and What It Means for Brands

The latest DTC Index report reveals rising CPMs, falling CPCs, and declining conversion rates on Meta, signaling a shift brands must navigate carefully.

How Pilothouse’s CEO Dave Steele Builds Scalable Marketing Systems for the New DTC Era

In this DTC Podcast episode, Dave Steele shares tactical insights on boosting marketing efficiency, adapting to tariffs and AI, and building resilient, scalable brands.

Daily Tariff Update: China Shipments Drop, Prime Day Deals at Risk, and Tariff Rollbacks

Today’s tariff update highlights a 60% drop in China-U.S. cargo, Prime Day discount challenges, and China easing some retaliatory tariffs on U.S. semiconductors.

Particl Adds 20,000 Brands to Its AI Analyst for Smarter, Faster Insights

Particl’s updated AI Analyst now tracks real activity from 20,000+ new companies, helping brands make data-driven decisions on pricing, discounting, and competition.

TikTok Adds New Brand Safety Features to Give Advertisers More Placement Control

TikTok’s new Video Exclusion List and Profile Feed Exclusion tools let brands fine-tune where their ads appear, helping ensure alignment with brand values.

How Minisocial Helps Brands Create Viral UGC That Boosts Engagement and Conversions

Minisocial empowers brands to easily activate micro-influencers and generate high-performing UGC that drives TikTok success, lowers costs, and increases ROAS.

Today's DTC: TikTok Ad Updates, Scalable Marketing Systems, Meta Ad Challenges, Tariff News, and Email Capture Tips

Today’s DTC covers TikTok’s new advertiser controls, building resilient marketing systems, why Meta ads are underperforming, Prime Day tariff impacts, and boosting email signups at checkout.

OpenAI and Shopify’s Shopping Integration, Major M&As, and Retail Innovations

OpenAI’s new code hints at direct shopping in ChatGPT, alongside big funding moves, new retail events, and major brand collaborations shaping ecommerce and tech.

How Klaviyo’s CPO Envisions the Future of Customer Relationships for DTC Brands

In this DTC Podcast episode, Klaviyo’s Adil Wali shares how unifying customer data and launching B2C CRM tools can drive loyalty and scale personalized experiences in 2025.