Prepare to have your perspective shifted.

Lancôme Revives Y2K Glam With Juicy Tubes Anniversary Campaign

Lancôme celebrates 25 years of Juicy Tubes by tapping 2000s icons for a nostalgia-filled campaign that captivated millions on social media.

The Future of B2C CRM Is Deeply Personal

A new guide shows how integrating tools and AI can help brands meet rising personalization demands and build stronger customer relationships.

Y2K Campaigns, Ad Beliefs, and a Gen Z Mascot Shake-Up

Lancôme taps into Y2K vibes, CeraVe introduces a new GOAT mascot, and the EU accelerates U.S. trade discussions.

Duolingo’s AI U-Turn Sparks Backlash, While ASEAN Seeks Tariff Balance

Duolingo’s AI shift and quirky social response fall flat with audiences, while ASEAN leaders push for tariff agreements that don’t disadvantage members.

IQBAR’s Will Nitze Reveals the Playbook for CPG Success

In this DTC Podcast, Will Nitze shares how IQBAR scaled from kitchen tests to retail bestseller by mastering product-market fit and omnichannel strategies.

How Underoutfit Scaled With Triple Whale’s Moby AI Agents

Underoutfit replaced hours of manual analysis with Triple Whale’s AI agents, saving 20+ hours a week and eliminating the need for multiple data analysts.

ASEAN Leaders Prioritize Regional Protection in U.S. Tariff Talks

During the ASEAN summit, leaders agree to prioritize collective interests in trade negotiations as new U.S. tariffs loom for six member countries.

Why Amazon Prime Day’s New Four-Day Format Changes the Game

With Prime Day now spanning four days, reactive strategies lose their edge—Pilothouse explains why success this year will favor brands with solid, scalable campaign architecture.

Triple Whale’s AI Agents Playbook: Monitor and Optimize 24/7

Learn how Triple Whale’s AI agents flag issues, forecast demand, and optimize campaigns—helping ecommerce brands scale efficiently and recover lost revenue.

Prime Day Tips, IQBAR’s Scaling Strategy, and Duolingo’s AI Backlash

Today’s DTC features essential Amazon Prime Day tips, IQBAR’s product-market fit playbook, an update on tariffs, and how Duolingo is navigating the AI storm.

Sardine Craze Hits Record High—From Food Trends to Fisherman Fashion

Searches for sardines soar as shoppers seek affordable pantry staples amid rising grocery costs, while the trend expands into fashion with ‘fisherman aesthetic’ apparel.

Pilothouse’s Scalable YouTube Strategy: Segmenting for Top-Funnel Impact

Dougie and Adam from Pilothouse reveal how structuring YouTube campaigns by funnel stages—paired with tailored creative—drives more efficient, high-impact growth.

How VRG Girl Used Instant to Boost Revenue by 40% and Achieve 25x ROI

Australian brand VRG Girl grew revenue from site abandonment flows by 40% and implemented 29,687 Klaviyo triggers to drive efficiency and conversions with Instant.

Trump Delays EU Tariffs Amid Ongoing Negotiations

Following talks with Ursula von der Leyen, Trump has agreed to delay the 50% EU tariff to allow more time for a trade deal by July 9.

Unlock Exclusive Engagement With Instagram’s New Lockable Reels Feature

Instagram’s new feature lets brands gate Reels content behind a secret code, driving follower engagement and boosting growth across email, site traffic, and social channels.

Instant’s Guaranteed 4x ROI: Turn Lost Shoppers Into Loyal Customers

Brands like ThirdLove and The Oodie use Instant to recover revenue from anonymous visitors—with a guaranteed 4x ROI and limited-time 50% discount.