📦 - Kotn Search Strategy, AI Overviews & Q4 Creative - DTC Newsletter

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Thu

•

Oct 8, 2026

DTC1175: TikTok Expansion, Shopify Carts & Subscription CRO

TikTok expands campaigns into nearly 400,000 third-party apps, Shopify syncs carts for Shop users across devices, and Pilothouse shares a simple subscription copy test brands can run before Black Friday.

Wed

•

Oct 7, 2026

DTC1174: TikTok Shopping, Holiday Creative & AI Slop

TikTok develops an AI-powered Shopping Assistant and in-app checkout, r.e.m. beauty and Anthropologie offer inspiration for holiday creative, and Eugene Healey explains why human judgment still matters as AI accelerates creative production.

Sponsored by:

smile.io

Tue

•

Oct 6, 2026

DTC1173: Google Promotions, PMax Testing & Brand Storytelling

Google automates website promotions and adds creative testing to Performance Max, Alexa offers a new angle for competitor research, and Gap and Kotn show how brand storytelling can give similar products very different meanings.

Mon

•

Oct 5, 2026

DTC1172: Holiday Sales, Google AI Overviews & BFCM Creative

Adobe forecasts $275 billion in U.S. online holiday sales, Google AI Overviews are showing up for branded searches, and Pilothouse shares nine creative formats to test before BFCM.

Sponsored by:

Walmart Marketplace

Fri

•

Oct 2, 2026

DTC1171: ChatGPT Campaigns, Instagram Live & Graza CRO

ChatGPT adds faster product campaign creation and deeper reporting, Instagram lets brands put paid reach behind creator livestreams, and Pilothouse breaks down six CRO tests Graza could use to get more from every visit.

Sponsored by:

Saral

Thu

•

Oct 1, 2026

DTC1170: BFCM CRO, Shipping Promises & Post-Purchase Strategy

A smarter shipping promise could reduce holiday disappointment, Pilothouse kicks off an eight-week CRO series with reviews on collection cards, and TWBERP breaks down how post-purchase cross-sells can drive a faster second order.

Sponsored by:

minisocial

Wed

•

Sep 30, 2026

DTC1169: AI Checkout, Meta Muse & Custom Product Creative

Shopify lets AI agents complete checkout with buyer approval, Meta brings Muse into more small-business workflows, and two custom-product creative formats show how brands can turn personalization into holiday campaigns.

Sponsored by:

Levanta

Tue

•

Sep 29, 2026

DTC1168: Meta Muse, BFCM Creative & Partnership Ads

Meta’s Muse raises new questions about agentic shopping guardrails, Pilothouse shares three ways to scale creative for BFCM, and partnership ads offer brands another route to lower CPMs heading into Q4.

Content

DTC1176: Kotn Search Strategy, AI Overviews & Q4 Creative

News

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Past Issues

DTC1175: TikTok Expansion, Shopify Carts & Subscription CRO

DTC1174: TikTok Shopping, Holiday Creative & AI Slop

DTC1173: Google Promotions, PMax Testing & Brand Storytelling

DTC1172: Holiday Sales, Google AI Overviews & BFCM Creative

DTC1171: ChatGPT Campaigns, Instagram Live & Graza CRO

DTC1170: BFCM CRO, Shipping Promises & Post-Purchase Strategy

DTC1169: AI Checkout, Meta Muse & Custom Product Creative

DTC1168: Meta Muse, BFCM Creative & Partnership Ads