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Good morning,
Hereās what youāll find in todayās DTC:
Youāre reading this newsletter along with new subscribers from: UK Custom Covers, Dr. Schollās, and PetLab Co. š
āš Step Into the Future of Holiday Shopping
āØ Say hello to the Napster Holiday Gift Guide. Ā Forget predictable lists and bland product pages. This season, this guide is transforming online shopping into something alive, immersive, and personalized.
šļø Explore curated picks from top-quality brands, each showcased inside an interactive storefront powered by Napster Spaces.
šāāļø This guide is staffed by AI sales experts capable of natural, real-time conversations designed to:
Itās shopping, supercharged. ā”
Ready for holiday shopping to feel effortless, inspiring, and a little bit magical? šŖ
*Ā sponsored
āāļø Letās Get The Ball Rollingā¦On Q1 Planning
Q4 is a chaotic period, but itās also the moment that sets up your entire Q1.
While brands are busy pushing holiday revenue, smart marketers are already laying the groundwork for January momentum, lower CPAs, and faster creative iteration.
If you want to win at the start of Q1, make a splash during the Super Bowl, or lock in early Valentineās Day shoppers, the time to plan isnāt January. Itās now.
Hereās how the Pilothouse Meta team recommends getting ahead.
1ļøā£ Map Your Seasonal Moments
Identify the Q1 cultural spikes your brand can own then plan creative, messaging, and budget accordingly. Here are 3 big opportunities coming up:
Ideal for fitness, wellness, self-care, supplements, and habits-focused brands. Ramp up refreshed value props and consider pairing with a limited-time offer informed by Q4 learnings.
Itās not just a game, itās one of the biggest advertising moments. If your audience aligns, prep platform-specific content that taps into game-day culture and social buzz.
If you sell a gifting product, start ads in mid-January to build momentum. Think bold red and pink visuals and urgency-driven copy tied to cut-off dates.
2ļøā£ Test Now to Scale Later
Q4 traffic is still high so use it to your advantage!
Run quick creative and messaging tests, identify top performers, and roll those winners into Q1 with more confidence.
3ļøā£ Get Granular With Budgets
Itās not enough to map spend monthly.
Plot key dates and revenue goals by day, then work backward to ensure your ramp periods, testing windows, and offer pushes are properly funded.
Tactical takeaway?
Start your Q1 planning before December ends.
Front-load creative testing now, lock in seasonal moments early, and structure budgets by day so you hit January with ready-to-scale campaigns instead of scrambling to build them.
āš Your BFCM Data Is The Key To Unlock Success In Q1. Donāt Waste It
Most brands are wasting the biggest opportunity of the year: the surge of new customers from BFCM. But the brands winning Q1 are the ones that know how to activate that data fast. š„
š In this on-demand webinar, experts from AdRoll, Klaviyo, Recharge, and Maison MRKT reveal exactly how top-performing brands turn holiday shoppers into repeat purchasers. Ā
Master how to:
š Donāt let your BFCM effort go to waste. If retention is your 2026 priority, this is the playbook you canāt skip.
*Ā sponsored
āš§ Black Friday: What Worked And What Didnāt
In this episode of TWBERP, Jordan from Pilothouse shares what actually worked well in email for Black Friday.
He breaks down the tactics his team used across dozens of brands: send timing tricks, subject-line mystery, and why two-thirds of revenue came from a tiny slice of your list.
What youāll learn:
ā¶ļø Watch the full episode on YouTube here.
š§ Or click here to listen on Spotify.
āDo you see this update in your Google Search Console account?
GSC just introduced a new AI-powered configuration tool that streamlines how you analyze search traffic.
SEO expert Brodie Clark shares that it automatically applies filters, sets up complex comparisons, and selects relevant metrics, reducing the manual work required in reports.
You can ask for targeted filters, year-over-year comparisons, specific metric views, or content-based performance snapshots.
āš Pinterest Reveals 21 Surprising Trends for 2026
What do icy blue, cabbage, and khaki have in common?
According to the Pinterest Predicts 2026 reportā¦ theyāre about to be everywhere.
After analyzing billions of searches, Pinterestās trend team surfaced 21 predictions they expect to dominate next year, spanning everything from color palettes to food, fashion, and lifestyle shifts that resonate across generations.
āš„ Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Donāt forget to rate the DTC Podcast on Apple (āļøāļøāļøāļøāļø)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
Please note that items in this newsletter marked with * contain sponsored content.
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