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Good morning,
Hereās what youāll find in todayās DTC:
Youāre reading this newsletter along with new subscribers from: Marks & Spencer, Maytronics, and Senbird Tea. š
āš¤Æ Your Marketing Didnāt Break. The Rules Changed
Consumers now decide faster, switch channels constantly, and expect brands to keep up in real time.
When your strategy canāt see that intent forming, results stall, no matter how much you spend.
š Thatās where Intent-Driven Marketing comes in.
Instead of relying on past behavior and delayed metrics, it reacts to live signals, so every message aligns with what customers are ready to do right now.
Acoustic Connect is built for this moment.
It helps you:
With drag-and-drop workflows and built-in analytics, teams can move fast without losing clarity.
The payoff? More relevant conversations, stronger engagement, and loyalty that compounds over time. š
*Ā sponsored
āš° How The Viral K Beauty Brand Leverages Social Proof Ā
Beauty of Joseon has carved out a dominant position in the crowded skincare market by blending traditional Korean herbal remedies with modern formulations.
With a compelling brand story rooted in Joseon dynasty beauty rituals, the brand has earned a devoted global following, driving nearly $5.7 million in monthly revenue through its Shopify site.
Central to its growth? Treating creators as infrastructure, not just distribution.
In other words: creators arenāt a channel, theyāre part of the product experience.
Hereās a look at their tech stack:
1ļøā£ Shopify Collabs: Shopify Collabs provides Beauty of Joseon with an integrated affiliate and influencer management platform that simplifies partnership tracking and payout.
By empowering creators to promote products seamlessly, the brand expands reach while ensuring data-driven attribution across the customer journey.
The result: lower CAC, faster creator activation, and attribution that actually maps to revenue, not just reach.
2ļøā£ Mintt Instafeed: Mintt Instafeed curates UGC from Instagram into on-site galleries that mirror Beauty of Joseonās highly visual social presence.
Showcasing real customers and influencers using products builds social proof, reducing hesitation and reinforcing purchase decisions.
This social-to-site bridge turns inspiration into conversion, especially on key product and landing pages.
3ļøā£ ReelUp Shoppable Videos: ReelUp enables shoppable video content that transforms passive browsing into interactive shopping moments.
By embedding actionable video experiences on product pages and social channels, Beauty of Joseon shortens the path from inspiration to checkout.
Its āLoved by the Communityā section engages mobile-first consumers and amplifies the conversion impact of its dynamic social strategy.
Want us to spy on another brand? Reply to the newsletter with your suggestion! š
āš Introducing "Attention-as-a-Service" (AaaS)
Most DTC brands optimize two things:
Acquisition and retention.
But thereās a third lever most teams ignore:
Authority.
If customers donāt trust your brand, clicks donāt convert and retention stalls.
š VISTY delivers Attention-as-a-Service, guaranteeing completed video views on trusted publishers (CNN, The New York Times, Vogue), putting your brand in environments people already trust.
According to Lumen Research, premium video captures 140% more attention than social media. š
ā° Right now, VISTY is front-loading volume for the first 5 partners in their February 1st Cohort, giving you 50% bonus views for the first 3 months.
š„ Stand out. Build authority. Win attention.
*Ā sponsored
āš§ How Fan Bi Revives DTC Brands with 30 Days of Cash Left
Fan Bi is the founder of The Hedgehog Company, where he acquires distressed DTC brands and helps get them profitable fast.
Heās also the creator of āIn the Moneyā, a podcast and content brand unpacking the capital side of consumerism.
He shares the evolving landscape of DTC M&A and the challenges brands face today.
Learn what makes a brand appealing for acquisition, what product-channel fit really means, and the importance of profitability.
What we cover:
ā¶ļø Watch the full episode on YouTube.
š§ Or listen here on Spotify.
Meta is rolling out a new reservation-based Reels Trending Ads format that places ads immediately after top-performing, viral Reels.
Olly Hudson shares that unlike standard placements, this inventory comes with a fixed CPM, premium positioning, and is only accessible via a Meta rep.
What this means: Brands need higher creative volume to compete in these high-attention moments.
āš¦ Ship with Walmart's On-Time Delivery (OTD) protection boosts OTD rate by 6.4% when you ship your Walmart Marketplace orders on time. (Walmart first-party data, 2/1/2025ā5/30/2025.) Learn more. *
*Ā sponsored
āš„ Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
Please note that items in this newsletter marked with * contain sponsored content.
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