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Good morning,
Hereâs what youâll find in todayâs DTC:
1ď¸âŁ Unlocking New-Seller Savings to build your business
2ď¸âŁ How this Meta bid strategy helped one brand improve ROAS by 120%
3ď¸âŁ The Perfume Spot is seeing 8-figure GMV year over year on this platform
4ď¸âŁ We cover all the important new changes in Meta Ads Manager
5ď¸âŁ If youâre using Claude, you need to know this
Youâre reading this newsletter along with new subscribers from: Fairfield Cheese, Bedhead Hats, and Cycling Frog. đ

âđ° Selling On Walmart Marketplace Is One Of This Year's Smartest Investments
For ecommerce brands looking to diversify their sales and expand their footprint, thereâs no better time to join Walmart Marketplace.
đ Walmart is one of the world's most recognizable brands with customers and members shopping at Walmart online and in-store around the world each week.
đľ Sign up now to unlock up to $75K in New-Seller Savings to build your business on Walmart Marketplace.*
*Conditions apply. Offer subject to eligibility criteria, promotional savings will vary by seller. See full terms and conditions for offer details.
*Â sponsored
âđ° The Meta Bid Strategy That Boosted ROAS by 120%
Is your default Meta bid strategy quietly capping your returns?
Most brands set up a Meta sales campaign, leave it on Lowest Cost, and wonder why their ROAS is all over the place. It's not entirely their fault. Â Lowest Cost is the default.
But itâs not always the ideal bid strategy.
For a wellness brand doing $10M annual revenue and selling a high-AOV product line, that was becoming a real problem. So the team made a switch to Min ROAS bidding.
The results were immediate.
Hereâs how Pilothouse changed the ad accountâs campaign structure to get a 120% boost in ROAS:
At the Campaign level, the team is using âROAS goalâ as the bid strategy:


đ Remember your ROAS goal shouldn't be aspirational. It should be anchored in what the account has actually demonstrated it can do.
These were the results over the following 30 days:

Spend went up but cost per purchase dropped by over a third.
And ROAS more than doubled. đŽ
According to the team, results started showing up on Day 1.
They tripled spend within the first week and exited the learning phase within 7 days.
The takeaway?
Take a closer look at your bid strategy and see if Min ROAS makes more sense for your brand.
This tactic works best for brands who are spending around $10K a month, sell a high AOV product and want immediate revenue growth.

âđľ The Perfume Spot Sees High-Tier Success Selling Low-Cost Perfumes On Walmart Marketplace
When The Perfume Spot entered the perfume business as a small ecommerce seller in 1999, it had no idea how big it was going to become. Â
Now, 7 years later on Walmart Marketplace, The Perfume Spot is seeing 8-figure GMV year over year. Â
âWalmart Marketplace has been a key partner in helping us fuel our growth," says Jessica Mullevey, Director of Product Development, The Perfume Spot
With Walmart Marketplace, The Perfume Spot had a platform that:
Ready to sell on the same platform The Perfume Spot uses to fuel its growth? Sign up for Walmart Marketplace. It takes just a few steps to start selling.
Sign up today. Â
*Conditions apply.
*Â sponsored

âMeta Andromeda: 3 New Tools To Improve DTC Performance
Meta is rolling out some serious changes.
Jacob, Head of Meta at Pilothouse, breaks down whatâs actually happening inside Ads Manager right now: Combined Awareness + Sales Campaigns (CASC), Metaâs new AI Business Assistant, creative testing at the ad level, and attribution changes that could finally address over-reporting complaints.
Hereâs what we get into:
âśď¸ Watch on YouTube | đ§ Listen on Spotify
âMeta Advertisers Sound Off on Automated Account Bans
A user on X shares Meta banned his ad account after he connected Anthropicâs Claude via an MCP server to pull ad data and optimize campaigns.
Meta likely flagged it as an unauthorized integration, triggering an automated ban, despite the user spending over $1.5M+ on ads over the past 16 years.
Other advertisers report similar issues with AI tools and unexplained account flags.
âđď¸ Selling on Walmart Marketplace is one of this year's smartest investments. Sign up now to unlock up to $75K in New-Seller Savings to build your business on Walmart Marketplace. ^Conditions apply. *
đ X tests a new ad format. The platform experiments with adding product recommendation links under relevant posts.
đď¸ OpenAI axes Instant Checkout. Instead of checking out directly on ChatGPT, customers will be directed to retailer apps.
â How checkout experiences earn trust. Routeâs survey reveals 97% of customers review a brandâs return policy before purchasing.
*Â sponsored
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
Please note that items in this newsletter marked with * contain sponsored content.
