DTC1025: Indē Wild’s Tech Stack, Email Deliverability Tips

Good morning,

Here’s what you’ll find in today’s DTC:

1️⃣ The high-engagement moment most brands are missing
2️⃣ Indē Wild’s international growth strategy using these Shopify apps
3️⃣ Unlock $75k in new-seller savings on one of the world’s most recognizable brands
4️⃣ Why one bad link can tank your entire email send

You’re reading this newsletter along with new subscribers from: No Makeup Makeup, Wentworth Puzzles, and Pink Chawkulit. 👋

‍💬 Replies Aren’t Engagement. They’re Buying Signals.

When customers respond to an SMS, they’re often at the closest point to conversion, asking about sizing, shipping, ingredients, or returns.

The problem: most brands still treat replies like support noise instead of revenue moments.

In this new report, DTC, with additional insights from Postscript, analyzed how 840+ operators handle SMS replies and what 1,000 consumers actually expect in that moment.

Inside, you’ll see:

• Where responses break down
• How fast customers expect answers
• What happens to revenue when purchase-blocking questions go unanswered

And more.

The full report is free.

‍💰 How Indē Wild Reduces Friction At Every Stage of The Buyer’s Journey

Indē Wild has carved out a distinctive position in the beauty space by blending Ayurvedic traditions with science-backed skincare and haircare.

The Indian beauty brand positions itself less like a traditional cosmetics label and more like a ritual-driven system.

In the past few years, they’ve expanded globally and plan to enter the U.S. this year, partnering with Sephora.

Indē Wild has done a wonderful job of scaling without sacrificing the customer experience.

Here’s how their tech stack supports their international growth strategy:

1️⃣ Simprosys Google Shopping Feed

The Simprosys Google Shopping Feed app connects Indē Wild’s catalog directly to Google’s shopping ecosystem, keeping product titles, pricing, and availability synchronized automatically.

For customers discovering the brand for the first time, especially through search-driven education (“hair oiling”, “scalp care”, “skin barrier repair”)  accurate feed management is critical.

Structured product data improves ad relevancy, helping high-intent shoppers find Indē Wild at the exact moment they’re researching a solution.

2️⃣ Orbe Geolocation

Indē Wild sells globally, but skincare routines, regulations, currency expectations, and shipping logistics differ heavily by region.

Orbe Geolocation personalizes the storefront experience based on visitor location.

Customers automatically see the right currency, localized pricing context, and region-appropriate storefront experience without friction.

This matters more than convenience. It reduces hesitation for those in the consideration phase. International shoppers abandon carts quickly when costs feel uncertain or unfamiliar.

For a brand with a strong international following, localized confidence is often the difference between discovery and checkout.

3️⃣ Navidium Shipping Protection

Premium beauty brands live and die on post-purchase experience.

Damaged or lost packages don’t just cost refunds. They damage brand reputations.

This app lets Indē Wild offer branded shipping protection instead of relying on third-party insurance claims.

Rather than pushing buyers to external carriers for support, Indē Wild keeps communication within its ecosystem so customers feel safe checking out.

This helps preserve trust during a critical moment in the buyer journey: when something could potentially go wrong.

‍💰 Selling On Walmart Marketplace Is One Of This Year's Smartest Investments

For ecommerce brands looking to diversify their sales and expand their footprint, there’s no better time to join Walmart Marketplace.

👉 Walmart is one of the world's most recognizable brands with customers and members shopping at Walmart online and in-store around the world each week.

💵 Sign up now to unlock up to $75K in New-Seller Savings to build your business on Walmart Marketplace.*

*Conditions apply. Offer subject to eligibility criteria, promotional savings will vary by seller. See full terms and conditions for offer details.

‍🎧 Running Email at Scale: Newsletter vs Ecommerce

Rebecca Knight, Content Director at DTC Newsletter, runs one of the most consistent email machines in ecommerce media: the newsletter you’re reading right now.

In this TWBERP episode, Jordan and Rebecca talk about the part of email most brands ignore until something breaks: deliverability.

From spam flags to inactive subscribers, Rebecca shares the systems her team uses to protect inbox placement and deliverability.

We dive into:

• The testing methodology behind sending 5 newsletters a week
• How Gmail’s clipping rule silently broke a campaign (after it was sent)
• Why newsletters must manage engagement differently from ecommerce brands
• Why one bad link can tank your entire email send
• The simple reply trigger you can use to generate engagement  

▶️ Watch on YouTube | 🎧 Listen on Spotify

‍🎤 There's a better way to get people talking about your brand. StreetTalk turns unscripted street interviews into campaigns that consistently drive 2.0+x ROAS. Book a call with their team. *

🍺 George Clooney reunites with Casamigos founders to launch Crazy Mountain, a 65-calorie nonalcoholic beer rolling out in select markets in 2026.

🔐 Google closes its $32B acquisition of cloud security startup Wiz, the largest deal in the company’s history, as it doubles down on enterprise cloud security.

‍📥 Got a B2B Biz?

Join dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.

DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.

Please note that items in this newsletter marked with * contain sponsored content.