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Good morning,
Hereâs what youâll find in todayâs DTC:
1ď¸âŁ The high-engagement moment most brands are missing
2ď¸âŁ IndÄ Wildâs international growth strategy using these Shopify apps
3ď¸âŁ Unlock $75k in new-seller savings on one of the worldâs most recognizable brands
4ď¸âŁ Why one bad link can tank your entire email send
Youâre reading this newsletter along with new subscribers from: No Makeup Makeup, Wentworth Puzzles, and Pink Chawkulit. đ

âđŹ Replies Arenât Engagement. Theyâre Buying Signals.
When customers respond to an SMS, theyâre often at the closest point to conversion, asking about sizing, shipping, ingredients, or returns.
The problem: most brands still treat replies like support noise instead of revenue moments.
In this new report, DTC, with additional insights from Postscript, analyzed how 840+ operators handle SMS replies and what 1,000 consumers actually expect in that moment.
Inside, youâll see:
And more.
The full report is free.
*Â sponsored
âđ° How IndÄ Wild Reduces Friction At Every Stage of The Buyerâs Journey
IndÄ Wild has carved out a distinctive position in the beauty space by blending Ayurvedic traditions with science-backed skincare and haircare.
The Indian beauty brand positions itself less like a traditional cosmetics label and more like a ritual-driven system.
In the past few years, theyâve expanded globally and plan to enter the U.S. this year, partnering with Sephora.
IndÄ Wild has done a wonderful job of scaling without sacrificing the customer experience.
Hereâs how their tech stack supports their international growth strategy:
1ď¸âŁ Simprosys Google Shopping Feed
The Simprosys Google Shopping Feed app connects IndÄ Wildâs catalog directly to Googleâs shopping ecosystem, keeping product titles, pricing, and availability synchronized automatically.
For customers discovering the brand for the first time, especially through search-driven education (âhair oilingâ, âscalp careâ, âskin barrier repairâ) Â accurate feed management is critical.
Structured product data improves ad relevancy, helping high-intent shoppers find IndÄ Wild at the exact moment theyâre researching a solution.
2ď¸âŁ Orbe Geolocation
IndÄ Wild sells globally, but skincare routines, regulations, currency expectations, and shipping logistics differ heavily by region.
Orbe Geolocation personalizes the storefront experience based on visitor location.
Customers automatically see the right currency, localized pricing context, and region-appropriate storefront experience without friction.
This matters more than convenience. It reduces hesitation for those in the consideration phase. International shoppers abandon carts quickly when costs feel uncertain or unfamiliar.
For a brand with a strong international following, localized confidence is often the difference between discovery and checkout.
3ď¸âŁ Navidium Shipping Protection
Premium beauty brands live and die on post-purchase experience.
Damaged or lost packages donât just cost refunds. They damage brand reputations.
This app lets IndÄ Wild offer branded shipping protection instead of relying on third-party insurance claims.
Rather than pushing buyers to external carriers for support, IndÄ Wild keeps communication within its ecosystem so customers feel safe checking out.
This helps preserve trust during a critical moment in the buyer journey: when something could potentially go wrong.

âđ° Selling On Walmart Marketplace Is One Of This Year's Smartest Investments
For ecommerce brands looking to diversify their sales and expand their footprint, thereâs no better time to join Walmart Marketplace.
đ Walmart is one of the world's most recognizable brands with customers and members shopping at Walmart online and in-store around the world each week.
đľ Sign up now to unlock up to $75K in New-Seller Savings to build your business on Walmart Marketplace.*
*Conditions apply. Offer subject to eligibility criteria, promotional savings will vary by seller. See full terms and conditions for offer details.
*Â sponsored
âđ§ Running Email at Scale: Newsletter vs Ecommerce
Rebecca Knight, Content Director at DTC Newsletter, runs one of the most consistent email machines in ecommerce media: the newsletter youâre reading right now.
In this TWBERP episode, Jordan and Rebecca talk about the part of email most brands ignore until something breaks: deliverability.
From spam flags to inactive subscribers, Rebecca shares the systems her team uses to protect inbox placement and deliverability.
We dive into:
âśď¸ Watch on YouTube | đ§ Listen on Spotify
âđ¤ There's a better way to get people talking about your brand. StreetTalk turns unscripted street interviews into campaigns that consistently drive 2.0+x ROAS. Book a call with their team. *
đş George Clooney reunites with Casamigos founders to launch Crazy Mountain, a 65-calorie nonalcoholic beer rolling out in select markets in 2026.
đ Google closes its $32B acquisition of cloud security startup Wiz, the largest deal in the companyâs history, as it doubles down on enterprise cloud security.
*Â sponsored
âđĽ Got a B2B Biz?
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
Please note that items in this newsletter marked with * contain sponsored content.
