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Good morning,
Here’s what’s worth paying attention to today:
You’re reading this newsletter along with new subscribers from: Abacus Lighting, Informa, and Premium Label Supply. 👋
🤔 Ready For Winning Marketing Math? 1 UGC Creator = 20+ Ad Variations = Andromeda-Approved Creative Diversity
Wonder how major DTC brands, including Beauty Pie, Bones Coffee, Flo Health, and Aceable, scale UGC without killing team bandwidth?
They use Insense to make insanely cost-effective UGC ads. 💸
From just one collab, get numerous raw footage clips to mix and match into multiple scroll-stopping creatives for your paid social ads.
What you get:
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Book a free strategy call by January 23rd and get $200 for your first campaign.
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💗 Valentine’s Day Sneaks Up Fast. This is When Smart Brands Start Planning.
If your product works as a gift, this is the window where Valentine’s Day actually gets decided.
Here’s what Pilothouse says actually moves the needle before the big day:
1️⃣ Start Brainstorming Early
Early January is when you can still shape demand instead of chasing it. This is where emotional framing actually does the heavy lifting: love, gifting, and self-care.
Here are a few angles to get you started:
💗 Nothing says ‘I love you’ like a [PRODUCT]
💗 Make this Valentine’s Day unforgettable with a [PRODUCT]
💗 Treat yourself to self-care with [PRODUCT]
💗 Celebrate YOU this Valentine’s Day with [PRODUCT]
2️⃣ Steal what worked in Q4
Look back at your Q4 holiday campaigns to see what worked – how can you take those wins and apply them to Valentine’s Day?
Here’s a list of ideas:
3️⃣ Let shipping do the selling
As the day gets closer, shipping cutoffs become a strong conversion lever.
💡 The team has seen countdown timers + deadline-based retargeting lift CVR when done right.
Give these a try and start planning early to build a solid foundation for Valentine’s Day. 🥰
Chase Dimond called out 6 CTA mistakes that quietly kill CTR.
The good news: they’re all fixable.
For example, instead of using a generic CTA like ‘Sign Up’, try personalizing your CTA to your target audience.
Adding social proof like ‘Join our community of 100K members’ is way more compelling and something worth testing.
📦 Ship With Walmart: Ship Smarter. Spend Less. Scale Faster.
➡️ Are you a Walmart Marketplace seller looking for a shipping edge?
⚡ Consider Ship with Walmart your secret weapon for cutting costs, boosting performance, and scaling on one of the U.S.'s fastest-growing eCommerce platforms.
(1) Walmart first-party data, 6/20/2025.
(2) Walmart first-party data, 2/1/2025–5/30/2025.
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🎧 Site Funnels 2.0: The Product Discovery Revenue System
Jordan shows how massive catalogs (we’re talking millions of SKUs) can be run with just 12 digital assets.
Most brands lean on paid ads or a handful of hero products. That’s not how big catalogs actually win.
He walks through a simple funnel that turns email into a shoppable product discovery engine.
What we cover:
🎧 Listen here on Spotify.
😪 Tired of AI tools that don’t explain anything? Henri AI breaks down your data, your competitors' data, and industry benchmarks so you know every spike and dip in your performance. Try it at $79/mo. *
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📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
Please note that items in this newsletter marked with * contain sponsored content.
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