In this Segmentation Super Episode, Jordan Gordon breaks down the exact segmentation frameworks the Pilothouse retention team uses to drive more revenue from the customers you already have. If your Klaviyo account feels messy, underperforming, or overly broad, this is your reset.
You’ll learn why bad segmentation quietly kills inbox placement, how to structure high-signal engagement windows, and the practical segment models you can build today to improve campaign performance. From lifecycle and recency to whales, cohorts, and discount behavior, this episode is packed with actionable systems you can implement immediately.
Whether you're new to segmentation or looking to level up an already sophisticated program, this walkthrough gives you the playbook to send smarter and earn more from email and SMS.
00:00 Introduction
00:29 The #1 Klaviyo killer: bad segmentation
03:18 Inboxing, engagement, and list hygiene fundamentals
09:08 Core segmentation factors (recency, lifecycle, engagement, product, whales)
24:12 Simple segmentation models you can build today
38:17 SMS segmentation math and optimization
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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