Good morning,
Here’s what you’ll find in today’s DTC:
You’re reading this newsletter along with new subscribers from: Silver Jeans, Lightfoot Travel, and Prose. 👋
‍‼️ You Have (1) New Text. Will You Answer?
Your SMS list grew fast in Q4. Now comes the real test.
Every “Where’s my order?” or “Will this fit?” is a revenue moment. Some brands convert them. Some quietly lose them.
We’re surveying how ecommerce teams actually handle SMS replies and what it’s costing them when they don’t.
3 minutes. 11 questions.
Hard data and a shot at a $1,000 Amazon gift card.*
Please note that when you click through from this email, your email address will be automatically captured for the giveaway. Survey results may be used in DTC editorial and advertorial content. Survey responses will be reported in aggregate and remain anonymous.
* One entrant will be randomly selected to win a $1,000 Amazon Gift Card. No purchase necessary. Survey must be completed by Saturday, January 31, 2026. Winner will be notified by Friday, February 6, 2026. Open to legal residents of the United States and Canada (excluding Quebec), 18+. Void where prohibited.
‍💰 Prevent Misunderstandings And Increase Buyer Confidence with An FAQ
The fastest way to reduce returns and customer support tickets on Amazon isn’t hiring more agents.
It’s better product communication.
Brands we work with use Amazon’s A+ Content to answer customer questions before they turn into friction, confusion, or negative reviews.
When used correctly, A+ Content acts like an always-on sales and support layer that improves conversion while saving your team time.
Why A+ Content Works So Well
âś… Solve problems before they happen
What’s the #1 question customers ask about your product?
Is it sizing? Assembly? Specific features?
Use your A+ modules to answer it clearly and visually.
The clearer the expectations, the fewer the surprises.
âś… Increase buyer confidence (and reduce returns)
When shoppers can quickly find the information they’re looking for, they feel confident clicking “Buy Now.”
Clear A+ content reduces misunderstanding, one of the biggest drivers of returns and negative reviews on Amazon.
âś… Reduce customer service load
Every question answered in A+ Content is one less:
That time adds up and frees your team to focus on growth, not damage control.
How to Use the A+ FAQ Module
Amazon’s A+ FAQ module is one of the easiest wins:
That’s more than enough space to clearly address the questions customers ask most often.
The takeaway?
Pull up your customer service tickets and product reviews.
Identify the top 3 to 5 recurring questions or painpoints then build your A+ FAQ module specifically to address them.
Proactively answering those questions is one of the simplest ways to improve conversion, reduce returns, and scale Amazon profitably. Here’s who helps brands do this →
‍🎧 How Silk & Snow Scaled to 10 Retail Stores By Focusing on Profitable CAC
Albert Chow shares how he built Silk & Snow into a successful DTC mattress brand in a competitive market.
But instead of burning through VC cash, Albert was set on long term brand building. That bet paid off.
Today Silk & Snow has grown into a home brand with 10 retail stores, a thriving Canadian customer base, and a strong U.S. expansion roadmap.
What we cover:
▶️ Watch the full episode on YouTube.
🎧 Or listen on Spotify.
Effective Meta testing requires a clear system and controlled variables.
Media buyer Ben Radack shares these tips when testing creative, copy, and landing pages.
He stresses how important it is to avoid changing multiple elements at once which makes results hard to interpret.
Change one variable at a time to understand what really drives performance.
‍📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
Please note that items in this newsletter marked with * contain sponsored content.
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