Prepare to have your perspective shifted.

‍👀 Google Adds Another New Ad Format To AI Mode

Google is testing a new clearly labeled “Sponsored” ad format inside AI Mode that surfaces retailer buying options at key shopping consideration moments.

‍💰 Turning Compartés Chocolate Into A Conversion Engine

Compartés can turn its luxury chocolate site into a higher-converting engine by optimizing for agentic AI shopping, speeding up mobile performance, refreshing seasonal UX, A/B testing CTAs and theming, surfacing social proof, streamlining high-intent on-site search to cart, and adding post-purchase upsells to lift revenue without more traffic.

‍🎧 How To Attribute Your Post-Click Ecosystem

TWBERP’s Jordan explains how to fix DTC attribution by using an overlapping model that measures paid, email, SMS, CRO, and organic together to avoid double-counting, reveal true incrementality, and unlock scale when retention limits ad growth.

‍💰 ChatGPT Ads Are Here. But Is It Worth The Cost?

ChatGPT ads are a premium, pricey ($60+ CPM, sometimes $200K+ tests) early-stage channel with limited measurement but strong in-conversation high-intent placement, so DTC brands should treat it as consideration-focused and test small rather than replacing Meta/Google.

‍🥑 Snack & Wellness Brands: Pre and Post-Game Strategies

Top snack and wellness brands won Game Day 2026 by framing pre- and post-game emails around use-case solutions—recipes, stock-up bundles, recovery, and cleanup—instead of relying on discounts alone.

‍🔥 Anthropic vs. OpenAI, Heinz vs. Heineken

Game Day 2026 showed that fast, on-brand clapbacks—like Anthropic mocking ChatGPT ads and Heineken parodying Heinz’s KegChup—win attention when they’re confident and aligned with a clear POV.

‍🏆 Best Big Game Day Campaigns of 2026

Big Game Day 2026’s best ads proved that simple, clear storytelling (using celebrity, nostalgia, or humor) beats AI-made spectacle every time.

‍🎧 Counterintuitive Ways To Maximize Net Present Value From Your Email List

Maximizing email net present value comes from sending consistent, value-driven content instead of constant promotions to grow engagement, list size, and long-term business valuation without increasing revenue.

‍♥️ Analyzing Sweethearts Candies ‘Love In This Economy?’ Campaign

Sweethearts Candies’ “Love in This Economy?” campaign resonates by using data-backed humor to reflect modern dating realities like shared costs, making Valentine’s Day marketing feel authentic, relevant, and culturally sharp.

‍🎧 How To Write Creator Briefs That Actually Perform

Learn how to write high-performing creator briefs for Meta ads by aligning CGC with funnel intent, avoiding common briefing mistakes, and translating product value into creator-led hooks that actually convert.

‍✅ Tips To Make Your Site More AI Friendly

Optimize your ecommerce site for AI discovery by improving clarity, structure, trust signals, and readable product information so AI tools can understand, validate, and recommend your products to shoppers.

‍💰 Turning Feel-Good Branding Into First-Purchase Momentum

Bala’s email strategy can drive more first-purchase revenue by surfacing discounts earlier, prioritizing product-first design hierarchy, tightening abandon-cart timing, and pairing its premium brand aesthetic with clearer conversion mechanics across Welcome and Abandon flows.

‍⭐ Marketing Truths That Still Hold Up 1000 Issues Later

Marketing truths for DTC brands: define success metrics pre-launch, diversify creative, prioritize clarity and audience personas, focus on retention and offer testing, protect deliverability by sunsetting inactive emails, measure halo effects with blended performance, own first-party audiences, and outsource specialized work when it removes growth constraints.

‍🎧 How SURI Sold 5,000 Toothbrushes In A Week: DTC Growth in A Boring Category

SURI’s co-founder explains how the brand sold 5,000 toothbrushes in a week by leveraging low expectations, customer reviews, and smart DTC execution in a traditionally boring category.

‍💡 Answer These 3 Questions Before Launching A New Campaign

Answer three key questions before launching a new Meta campaign to decide whether consolidation or a new campaign will drive better performance under Meta’s latest algorithm changes.

‍Meta Adds A Bunch of New Features To Creator Marketplace

Meta adds new Creator Marketplace features that help brands discover, evaluate, and connect with relevant creators for partnership ads more easily.