Prepare to have your perspective shifted.

🎧 What if your email worked like a homepage?

Jordan Gordon explains how treating emails more like homepages can give important products, categories, and brand messaging more chances to reach subscribers.

💡 7 weeks left to Black Friday: Reframe your subscription

Test a more brand-specific alternative to “Subscribe & Save” to see whether stronger subscription framing can increase signups without changing the offer.

INTRO

INTRO

⏰ How long should you give a new channel?

Carve Designs shares how to decide when a new marketing channel needs more time, when to move budget, and why platform ROAS doesn’t tell the whole story.

🎧 Is your marketing team shipping “slop grenades”?

Eugene Healey explains how over-relying on AI can produce mediocre creative at scale and why human judgment still matters when deciding what’s worth shipping.

🎄 Holiday creative ideas for Q4 launches

r.e.m. beauty and Anthropologie show how holiday creative can make limited-edition launches feel fresh, communicate value, and build curiosity without giving everything away.

🎧 Email audit horror stories

Jordan and Rafael share email audit horror stories involving excessive flows, aggressive sending, inflated attribution, and channel strategies that can distort performance.

👕 How Gap and Kotn give a white T-shirt different meanings

Gap and Kotn show how brand history, values, photography, materials, and messaging can give similar products completely different meanings.

💡 Nine creative formats to test before BFCM

Nine creative formats help brands diversify their BFCM ad mix by adapting proven products, offers, and winning concepts across statics, video, UGC, GIFs, and lo-fi styles.

🎧 What will you do the morning after Black Friday?

Aves explains how to evaluate BFCM creative beyond revenue by analyzing spend, engagement, customer response, and post-click friction to decide what to optimize next.

🫒 Six ways Graza can squeeze more from every visit

Six CRO tests show how Graza can improve bundles, subscriptions, reviews, delivery messaging, cart add-ons, and product education to drive more value from every visit.

DALL·E 4 Delivers More Realistic and Accurate AI-Generated Images

OpenAI’s latest update enhances image quality and editing, making it easier for marketers to create custom visuals without stock photos.

St. Patrick’s Day Hooks, PDP Tweaks, and Skinny Mixes’ Protein Play

Today’s DTC shares pun-filled ad hooks, easy product page optimizations, and how Skinny Mixes is riding the protein trend wave.

How Brands Can Win Big With Award Show Marketing

From celebrity partnerships to red carpet memes, award shows offer brands a prime opportunity to boost awareness and engage audiences in creative ways.

Meta Ad Updates, 9-Figure Scaling & Rising Gen Z Trends

Learn how Meta’s latest ad update could affect your brand, key lessons from Portland Leather Goods' success, and the Gen Z trend shaping 2025 sales.

Quick Hits: UGC, Growth Strategies, and Super Bowl Social Buzz

From finding the perfect UGC to Shopify’s Q4 earnings and Super Bowl social trends, here’s everything you need to know this week—plus fun upcoming celebrations!