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Good morning,
Hereâs what youâll find in todayâs DTC:
Youâre reading this newsletter along with new subscribers from: Genox USA, Drift Peptides, and UPPAbaby. đ

âđ¨ Even If Youâre Confident About Sales Tax, Itâs Worth Verifying
In the early days of growing your brand, sales tax feels straightforward.
A few filings. One state. All good.
đ As you scale, things get more complex, but many founders assume theyâre still covered.
Your ecommerce platform may calculate and collect the tax.
Whatâs easy to miss is everything that needs to happen before and after that.
đ Anrok analyzed thousands of growing brands and created a simple, free resource that takes the stress out of sales tax:
Even if youâre sure your setup is solid, this guide gives you clarityâand peace of mind.
âĄď¸ Bookmark it for whenever you need to double-check with confidence, or pass it along to your finance or ops teams as an easy resource to help stay aligned as your business grows.
*Â sponsored
ââ Tips To Make Your Site More AI Friendly Â
AI is already shaping how consumers discover and choose products.
If your site isnât AI-readable, youâre invisible in more places than you think.
AI tools donât âbrowseâ like humans. They scrape, summarize, and recommend based on clarity, structure, and trust signals.
Thatâs why the Pilothouse team recommends treating AI readiness like a CRO checklist.
If AI canât understand your site, it wonât recommend your product.
Use the checklist below to make your site easy for AI tools to crawl and easy for customers to convert.
1ď¸âŁ Product Information & Differentiation
Make sure your site includes:
Make it obvious what you sell and why itâs different.
2ď¸âŁ Readability and Speed
Structure matters more than clever copy.
3ď¸âŁ Reviews and Social Proof
Real feedback builds trust with buyers and algorithms.
4ď¸âŁ Trust and Authority
Remove friction before it becomes a question.
Trust signals help AI validate your brand.
The takeaway?
The brands that win wonât chase hacks, theyâll optimize for clarity, trust, and structure.
So go through this checklist and update whatâs missing.
Make your site the product AI recommends when customers are researching.

âđ§ How To Write Creator Briefs That Actually Perform
Creator Generated Content isnât plug-and-play anymore.
In this episode, Aves breaks down how to actually write effective CGC briefs, why most brands misuse creators, and how bad briefing decisions quietly tank performance on Meta.
This is a tactical breakdown based on real audits, real spend, and real mistakes Aves sees every week across DTC ad accounts.
What we cover:
âśď¸ Watch the full episode on YouTube.
đ§ Or listen here on Spotify.

Searches for âMoltbookâ have been climbing rapidly since it launched at the end of January.
What is this?
Moltbook is a new social media network for AI, founded by tech entrepreneur Matt Schlicht.
It has a similar layout to Reddit, but it uses agentic AI to perform tasks on a userâs behalf.
The website claims to already have over 1.5 million AI agent users, 110,000 posts, and 500,000 comments.
âđźď¸ Having trouble scaling creative output? LVMH, EstĂŠe Lauder, Mercedes, and LâOrĂŠal trust Darbyon to create static and video assets for paid ads, social content, and website assets. Use DTC26 and enjoy a FREE trial. *
*Â sponsored
âđĽ Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.
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DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
Please note that items in this newsletter marked with * contain sponsored content.
