DTC Newsletter Archive

Tue

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March 10, 2026

DTC1023: Min ROAS, Meta CASC Update

Learn how your default bid strategy may be capping your returns and how one brand saw a 120% boost in ROAS after changing the campaign structure.

DTC1022: Meta Click Attribution, Content by Platform, and Street Talk

Pilothouse shares Meta has updated the way they measure click attribution to simplify ad measurement and why this could cause your ROAS to drop.

DTC1021: Feastables Brand Breakdown

We analyze Feastables website and share how MrBeast's chocolate brand can turn creator hype and viral product drops into sustainable, repeat business.

DTC1020: Shifting customer behavior, email segmentation, and more

How customer buying decisions are now influenced by emotional payoff and how different product categories like beauty and food have been impacted

DTC1019: Broad Targeting Without Clear Persona, WeNatal’s Scaling Strategy

Learn why broad targeting on Meta fails if you don't know your audience and the questions you need to ask before building a clear persona.

Tue

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March 3, 2026

DTC1018: Shipping costs, AI creatives, and more

Get customers to pay for shipping without killing conversions by raising perceived product value, promoting transparency, and calculating thresholds.

Mon

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March 2, 2026

DTC1017: Meta Creative Velocity, Billing Updates, and More

Learn why some brands don't have a creative quality problem but a creative velocity problem. Here's how to calculate how much creative you need.

DTC1016: Topicals Brand Breakdown

We analyze beauty brand Topical's Meta ads on their new product launch, Faded Dark Spot Patches and provide tips for creative optimization.

DTC1015: Pivot Your Amazon Creative

We discuss how brands can extend the lifecycle of their Amazon content by pivoting from 'New Year, New You' messaging to a Spring refresh.

Wed

•

February 25, 2026

DTC1014: Creator Briefs

Learn how to write effective creator-generated content briefs that unlock performance. Aves shares three elements that winning content uses.

DTC1013: Predicting your 2026 email revenue

We discuss how brands can extend the lifecycle of their Amazon content by pivoting from 'New Year, New You' messaging to a Spring refresh.

DTC1012: Meta Account Structure

We analyze IQ Bar's Meta Ads and why a high-profile partnership with Michelin star chef Thomas Keller failed to move the needle for some creatives.

Fri

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February 20, 2026

DTC1011: IQBar Brand Breakdown

We analyze IQ Bar's Meta Ads and why a high-profile partnership with Michelin star chef Thomas Keller failed to move the needle for some creatives.

Thu

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February 19, 2026

DTC1010: Five Retention Metrics and One To Ignore

Jordan from Pilothouse shares why you should ignore the repeat rate metric and focus on these five retention metrics instead when measuring growth.

Wed

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February 18, 2026

DTC1009: Meta Ad Copy, NY and Company and Pulling Offers

Pilothouse shares that strong ad copy still matters on Meta, and DTC brands that test copy can significantly impact metrics like AOV and ROAS.

DTC1008: Customer Persona Tips, Amazon Marketing Cloud, and Specificity on PDPs

Four tips to consider when building creative for targeted customer personas, which includes speaking to pain points and matching shopping behavior.

Content

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