Actionable Insights for Ambitious DTC Marketers

🎧 Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout

Learn how Rotten scaled from a single product to national retail partners like Safeway and Sprouts by focusing on velocity, sampling, and fun brand IP. Founder Michael Fisher shares how TikTok Shop, affiliates, and unique characters fuel growth in the better-for-you candy space.

💰 Rare Beauty’s Spicy Offer

Rare Beauty’s Tajín collab pop-up drives signups with exclusivity, sleek visuals, and a birthday perk for personalization. Strong but discount-heavy, it could boost conversions by testing urgent CTAs, optional birthday fields, and time-limited messaging.

📱 iOS 26: What Marketers Need to Know

Apple’s iOS 26 update introduces stricter privacy features, stripping click-IDs in certain contexts and tightening fingerprinting protections. Marketers should expect fuzzier attribution and focus on first-party data, server-side tracking, and resilient measurement strategies.

💰 Protect Margins and Prevent Fraud With These Black Friday Apps

Boost Black Friday profits while reducing risks with apps that stop coupon leaks, block fraud, and streamline orders. Test tools like Veeper, NoFraud, and Order Editing now to protect margins and deliver smoother customer experiences.