Four brands. Four different ecommerce problems. Four ways email and website design can help solve them.
In this visual episode, Jordan breaks down how Lack of Color, Devon + Lang, DÔEN, and Netrition shape their emails, product pages, and category pages around the way customers actually shop.
You’ll see how:
- Lack of Color uses large product grids to help shoppers find a highly personal style
- Devon + Lang treats its PDP as a shoppable homepage
- DÔEN reinforces exclusivity through editorial category pages and sold-out products
- Netrition organizes a massive catalog by product type, dietary goal, and discovery content
Jordan also covers mobile email layouts, dark mode issues, PDP fold-one essentials, click-flow testing, product galleries, size guides, and dynamic email sections.
This is a visual episode, so open the video for the full email and website walkthrough.
Want help generating more revenue from your existing traffic and customer base? Visit Pilothouse and ask to speak with the Email and Retention team.
Key Timestamps
00:00 How email and CRO unlock revenue from existing traffic
01:23 Four brands and four ecommerce challenges
02:50 Lack of Color’s product-heavy email strategy
07:09 What its product page leaves unclear
08:36 Devon + Lang’s shoppable-homepage PDP
12:31 Bundles, size guides, video, and product comparisons
15:00 How DÔEN sells high-priced apparel online
16:28 Why its email sends shoppers to a category page
18:53 Building an editorial category-page experience
22:39 Why DÔEN keeps sold-out products visible
24:36 How Netrition organizes a massive food catalog
28:30 Using discovery content, recommendations, and education
30:26 Shopping by category and dietary goal
31:52 Final takeaways
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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