DTC Newsletter Archive

Tue

•

November 3, 2026

DTC1193: BFCM Audiences, Shopify AI & Meta Scaling

Pilothouse explains when to refresh customer audiences before BFCM, Shopify tests commissions for AI shopping referrals, and one Meta team shares how it scaled spend while CPMs climbed.

DTC1192: EU Shipping Fees, Meta Audiences & AI Creative

New EU fees raise the cost of shipping low-value parcels, Meta gives advertisers a new way to pair creative with specific audiences, and DTC explores why discernment could matter more as AI-generated creative becomes commonplace.

Fri

•

October 30, 2026

DTC1191: Meta Budget, Creative Autopsies & Instagram Carousels

Meta warns against spreading BFCM budgets too thin, a creative autopsy uncovers new angles from past campaigns, and a Pilothouse test finds Instagram carousels dramatically outperforming Reels for follower growth.

DTC1190: Shopify Fall Edition, AI Shopping & BFCM CRO

Shopify drops 150+ updates covering AI shopping, agentic commerce, and BFCM tools, new DTC research shows how AI recommendations are driving purchases, and Pilothouse shares a simple CTA test to run before Black Friday.

Wed

•

October 28, 2026

DTC1189: Meta Conversions, Shopify Bots & BFCM Creative

Meta is changing how it counts conversions ahead of BFCM, Shopify adds tools to separate bots from human traffic, and Pilothouse shares four creative formats to refresh before peak holiday spend.

Tue

•

October 27, 2026

DTC1188: Meta AI Creative, Shopify Rollouts & Amazon BFCM

Meta’s updated terms put more responsibility on advertisers for AI-generated creative, Shopify adds scheduled catalog changes ahead of BFCM, and Pilothouse shares four ways to remove friction from Amazon listings before holiday spend ramps.

DTC1187: AI Shopping, Meta Creative & BFCM Product Feeds

New data shows how AI assistants are influencing product discovery, Ben Radack shares three Meta metrics to check before pausing creative, and Pilothouse outlines four product-feed checks to make before BFCM spend ramps.

Fri

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October 23, 2026

DTC1186: Meta Costs, AI Shopping & Hungry Minds CRO

Meta reports rising ad prices as Muse shoppers spend more than $200 per purchase, new platform changes give advertisers more control over creative audiences, and Pilothouse shares six CRO tests for Hungry Minds’ collectible book catalog.

DTC1185: ChatGPT Creative, BFCM CRO & Email Segmentation

ChatGPT prepares to automatically enhance campaign creative, Pilothouse shares a sticky add-to-cart test to run before Black Friday, and new segmentation research suggests past purchasers may be more valuable than recent email openers.

DTC1184: BFCM Creative, TikTok Affiliates & Marketing Measurement

Pilothouse shares four ways to turn existing product renders into BFCM creative, O Positiv explains how one TikTok can drive reach, sales, and affiliate growth, and marketing leaders break down how to make bigger bets easier for finance to approve.

DTC1183: Google AI Ads, Meta Prospecting & Holiday Shopping

Google starts testing ads in personalized AI search, Pilothouse shows how shifting Meta spend toward new customers helped a $4 million apparel brand grow sales 28%, and new holiday data suggests shoppers are starting earlier.

DTC1182: Meta Product Browsing, Google Universal Cart & BFCM Creative

Pilothouse explains why brands may want to opt out of Meta’s new product-browsing experience before BFCM, Google launches a universal shopping cart, and one founder story becomes the starting point for 100 creative angles.

DTC1181: Silk & Snow’s Email Flows, BFCM Bundles & Google Spend Controls

Pilothouse reviews Silk & Snow’s welcome and abandoned cart flows, plus BFCM bundle ideas, Google spend controls, and holiday shipping risks.

Thu

•

October 15, 2026

DTC1180: Shopify AI Checkout, Product Gallery CRO & Attribution Gaps

Shopify brings Shop Pay into AI agents, Pilothouse shares a product gallery test requiring no new design, and Jordan maps the customer touchpoints attribution misses.

Wed

•

October 14, 2026

DTC1179: BFCM Tests, Vida Glow’s Creative & Flex’s Retail Growth

Six tests to run before BFCM, Vida Glow’s approach to pairing ad visuals with social proof, and the customer requests that pushed Flex into retail.

DTC1178: October Shopping Signals, Meta Prospecting & AI Creative Workflows

Adobe’s $9.86B October shopping data offers clues for BFCM, Pilothouse shares four Meta prospecting checks, and a creative strategist explains the AI workflow that saved him 5.5 hours in one week.

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