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DTC1128: Meta's 730-Day Audiences, TikTok Shop & Creative Testing
Meta expands customer audience retention to 730 days, TikTok Shop operators reveal the real costs behind live selling, and a Google Translate-inspired ad format earns attention without looking like an ad.
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Ep 98: 11 Email Marketing Mistakes Brands Keep Making
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August 4, 2026
Meta Insights
AKNF Podcast
Long-form Meta ad copy outperformed short copy in a major Pilothouse test, Amazon sellers face a deadline to reclaim tariff refunds, and AI shopping assistants are exposing misleading product claims.
August 3, 2026
Ad Strategy
Ad-venturous
Meta's AI investment could push advertising costs higher, phantom discount lawsuits put strikethrough pricing under scrutiny, and Pilothouse breaks down what's working inside Lemme's Meta ad account.
July 31, 2026
Brand Breakdown
Lemme
Google introduces mandatory passkeys for new Ads API logins, Meta and Google expand AI-powered image creation, and top operators reveal how AI is automating daily media buying decisions.
July 30, 2026
Tech Stack
TWBERP Podcast
Amazon shortens product titles to 75 characters, Pilothouse shares a streamlined Meta campaign structure that improved ROAS, and TikTok Shop begins testing subscriptions and paid memberships.
July 29, 2026
DTC Podcast
Sponsored By Paramount Ads Manager
July 28, 2026
Amazon now requires labels for AI-generated people in listings, Pilothouse shares Fourth of July creative lessons for Labor Day, and FedEx's peak season surcharges arrive earlier than many brands expect.
July 27, 2026
A one-line checkout test lifts revenue by 9%, Pilothouse breaks down Dagne Dover's email flows, and AppLovin introduces view-through attribution to reveal the halo effect of ads.
July 24, 2026
Dagne Dover
Pilothouse shares the browse abandonment flow that keeps shoppers engaged, Reddit pushes back as AI search reduces clicks, and creator ads work better when they're built as a connected creative system.
Sponsored By Rokt Aftersell
July 23, 2026
Google introduces missed revenue estimates inside Ads, creator partnership ads continue outperforming brand ads, and Salt & Stone explains why socially native creative wins in an AI-first shopping world.
July 22, 2026
Reformation targets a $1 billion IPO, Pilothouse reveals why recent site visitors drive 85% of email campaign revenue, and brands are preparing for AI-powered product discovery.
July 21, 2026
Email Strategy
Meta reveals how AI now interprets creative for ad targeting, TikTok tests a managed service that could replace agencies, and Shopify merchants are warned about a growing Shop app invoice scam.
July 20, 2026
TikTok Shop tightens livestream rules with tougher account penalties, Google introduces new Performance Max controls, and Pilothouse breaks down how Bellroy can get more from its Meta creative.
July 17, 2026
Bellroy
$81 billion in tariff refunds are available for eligible importers, Stripe makes a $53 billion bid for PayPal, and Pilothouse explains why Meta's Opportunity Score deserves a regular place in your account audits.
Sponsored By Omnisend
July 16, 2026
Shopify merchants gain a new DoorDash sales channel, Google fixes YouTube frequency caps across campaigns, and a simple subscription save sequence recovers 47% of cancellations without discounts.
Sponsored By Insense
July 15, 2026
Pilothouse explains why Meta, Shopify, and attribution platforms rarely agree, Levi's grows ecommerce while raising prices and cutting discounts, and new EU action against Meta could reshape advertising costs.
July 14, 2026
Agency Confidential
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