DTC Newsletter Archive

Wed

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March 18, 2026

DTC1029: Seasonality Adjustments, and How Odd Pieces Disrupted Puzzle Category

How brands can set up the seasonality adjustment feature in Google Ads and prevent inflated CPAs and wasted spend during a promotion or flash sale

Tue

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March 17, 2026

DTC1028: Use Creative to Target and Culturally Relevant Campaigns

Pilothouse shares ways to use creative to effectively target audiences on Meta and how broad targeting and customer persona messaging can help.

DTC1027: Meta Frequency

Pilothouse shares how brands can check their existing customer frequency in their Meta ad account and avoid wasted spend and creative fatigue.

Fri

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March 13, 2026

DTC1026: Spikeball Brand Breakdown

We analyze Spikeball's welcome and abandoned cart email flow and provide tactical tips on how to improve send times, incentives, and brand copy.

DTC1025: Indē Wild’s Tech Stack, Email Deliverability Tips

We take a look at ayurvedic beauty brand Indē Wild’s tech stack and which Shopify apps help power its U.S. expansion and international growth strategy

DTC1024: Odd Pieces and Bearaby’s Product Innovation

We take a look at the disruptive puzzle brand Odd Pieces and how co-founders Ginny and Terry used Kickstarter to gauge product demand and create hype.

DTC1023: Min ROAS, Meta CASC Update

Learn how your default bid strategy may be capping your returns and how one brand saw a 120% boost in ROAS after changing the campaign structure.

DTC1022: Meta Click Attribution, Content by Platform, and Street Talk

Pilothouse shares Meta has updated the way they measure click attribution to simplify ad measurement and why this could cause your ROAS to drop.

DTC1021: Feastables Brand Breakdown

We analyze Feastables website and share how MrBeast's chocolate brand can turn creator hype and viral product drops into sustainable, repeat business.

DTC1020: Shifting customer behavior, email segmentation, and more

How customer buying decisions are now influenced by emotional payoff and how different product categories like beauty and food have been impacted

DTC1019: Broad Targeting Without Clear Persona, WeNatal’s Scaling Strategy

Learn why broad targeting on Meta fails if you don't know your audience and the questions you need to ask before building a clear persona.

Tue

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March 3, 2026

DTC1018: Shipping costs, AI creatives, and more

Get customers to pay for shipping without killing conversions by raising perceived product value, promoting transparency, and calculating thresholds.

Mon

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March 2, 2026

DTC1017: Meta Creative Velocity, Billing Updates, and More

Learn why some brands don't have a creative quality problem but a creative velocity problem. Here's how to calculate how much creative you need.

DTC1016: Topicals Brand Breakdown

We analyze beauty brand Topical's Meta ads on their new product launch, Faded Dark Spot Patches and provide tips for creative optimization.

DTC1015: Pivot Your Amazon Creative

We discuss how brands can extend the lifecycle of their Amazon content by pivoting from 'New Year, New You' messaging to a Spring refresh.

Wed

•

February 25, 2026

DTC1014: Creator Briefs

Learn how to write effective creator-generated content briefs that unlock performance. Aves shares three elements that winning content uses.

Content

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