DTC Newsletter Archive

Tue

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February 3, 2026

DTC998: Heinz Game Day Product Drop, Creative Strategy, and Javvy’s Subscription Tactic

How brands can win Game Day attention (even without investing in an $8 million dollar commercial) using Heinz's KegChup product launch as an example.

DTC997: Meta’s Value Rules, Bundling, and UpScrolled Downloads

Pilothouse shares why brands should use Meta's value rules feature to hit higher LTV audiences and shares positive results from a client campaign.

Fri

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January 30, 2026

DTC996: Magic Spoon Breakdown

Pilothouse analyzes Magic Spoon's aesthetic website and how the cereal brand's accessibility issues and lack of free shipping are holding it back.

DTC995: Liquid I.V. Campaign, Diagnosing Drops, Urgency, and More

We analyze Liquid I.V.'s Super Bowl campaign starring EJAE and discuss how pairing a nostalgic song with authentic storytelling can lead to virality.

DTC994: Beauty of Joseon Tech Stack, The Hedgehog Company, and Reels Trending Ads

We take a look at Korean beauty brand Beauty of Joseon's tech stack and how its social and influencer strategy fuels product discovery and conversions.

DTC993: AI Visibility, CGC Statics, Outpacing Andromeda, Merchandising Strat, and More

Pilothouse shares how static CGC can outperform video for brands in some cases and how this simple ad format can drive effective long-term growth.

DTC992: Solawave V Day Angles, Personal Brand Culture, and Are Discounts Necessary

Pilothouse explains how Valentine's Day is a high-intent gifting moment that can drive incremental sales even for unlikely brands like Solawave.

DTC991: Manduka Brand Breakdown

We delve into yoga brand Manduka's Google and SEO strategy, examining how its current approach ensures efficiency but also limits growth opportunities.

Thu

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January 22, 2026

DTC990: Merit’s Realistic Marketing, Email Dashboard, and Comparison Charts

We dive into Merit Beauty's realistic marketing strategy and why its 'messy' aesthetic can signal authenticity and connect with Gen Z customers.

Wed

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January 21, 2026

DTC989: Big Game Day, Breath Death, and 2016 Throwbacks

We provide tips on how to prepare Meta Ads for The Big Game and urgency messaging to captivate online audiences during this major Q1 sports event.

DTC988: Zeelool’s Email Pop-up, YouTube Select, and AI Google Search Trends

We explain why Zeelool's email sign up form provides customers value, but too many competing offers can cause decision fatigue and reduce opt-ins.

Mon

•

January 19, 2026

DTC987: AI Downsides, Old Spice Rebrand, and Conditional Splits

Pilothouse shares five disadvantages of using AI in paid media and explains how limited data, unclear objectives and over-reliance hurt performance.

DTC986: Meta’s Creative Testing Feature, Tech Stack, and Painful Lessons

How streetwear brand Stadium Goods scaled using these Shopify Apps to personalize retargeting, improving customer support, and creating urgency.

DTC985: AI Impact Paid Media, CRO Outperforms Ads, and ChatGPT Traffic

Pilothouse shares the top five benefits of using AI in paid media, like better efficiency, faster learning, and stronger performance at scale.

Wed

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January 14, 2026

DTC984: Amazon FAQ, Silk & Snow’s Growth, and Golden Rule for Testing

How sellers can use Amazon's A+ content FAQ module to cut down on customer service messages and negative reviews by improving product communication.

Tue

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January 13, 2026

DTC983: Customer Touchpoints, Persona-Driven Angles, and Saved Carts

Pilothouse shares how customer behavior has shifted, why a purchase journey resembles a validation loop more than a funnel, and advice for brands.

Content

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