DTC Newsletter Archive

Wed

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October 29, 2025

DTC932: Strategy, Evergreen Creatives, Outway’s Growth, YETI Baseball, and more…

Pilothouse reveals how pairing proven evergreen creative with sale ad copy boosted ROAS by 8.3% and cut CPA by 10.4% during Labor Day campaigns.

Tue

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October 28, 2025

DTC931: ChatGPT, Andromeda, Quick Copy Tip, Pumpkin Ad, and More…

OpenAI's partnership with Shopify means shoppers will be able to buy directly inside ChatGPT. Learn three tactical ways DTC brands can stand out in AI search.

DTC930: Big Q4 Win With Results, Social Proof, and Refresh BFCM Ads

Learn how Pilothouse helped a DTC alcohol brand boost Q4 revenue by 90% YoY through smart campaign structure, creative testing, and audience strategy.

DTC929: Silk & Snow Brand Breakdown and Owala’s Viral TikTok

We break down Silk & Snow’s email flows, revealing how earlier incentives, stronger triggers, and smarter designs can turn cozy emails into powerful revenue drivers.

DTC928: Google Demand Gen, Website Purchase Funnel, and Subscriptions Stalling

Pilothouse shares how Google’s new Demand Gen campaigns unify creative delivery across YouTube, Shorts, Discover, and Gmail for scalable growth.

DTC927: October Holiday Prep, Dad Gang, and GA4 Update

Pilothouse explains why October is now the start of the holiday season and why this change in customer shopping habits means for ecommerce brands.

DTC926: Amazon Post-Mortem, Core Problems in Amazon Universe, and Run Research Ads

Pilothouse shares valuable Amazon Big Deal Days learnings and why brands focusing on profit over blanket discounts saw the strongest results.

DTC925: Meta Carousel Feature, Q4 Sales Ad Best Practices, and Prioritization Method

We break down Meta's new carousel ad format that lets you serve static or video assets as the first card in a carousel to improve ad performance.

DTC924: Kith Brand Breakdown

Pilothouse breaks down how Kith can strengthen its ecommerce experience through faster load times, clearer design, and smarter retention strategies.

DTC923: Calculate Creative Volume, Audit Email Program, and Blue Apron AI Slop

Plan your Q4 Meta ads efficiently by using this free creative volume framework template from Pilothouse to map content by ad spend and target CPA.

DTC922: Nectar Sleep Email Pop Up, WYNK’s Growth and Lifetime Warranty

See how Nectar Sleep’s email sign-up pop-up offer combines urgency, clear visuals, and a strong CTA to get shoppers to act now and purchase.

DTC921: Meta Value Rules, Crown Affair, and Thank You Page Optimization

Learn how to set up Meta’s new Value Rules so you can bid more on high-LTV audiences and less on low-value ones to unlock better performance.

DTC 920: 2025 Holiday Predictions, Brand Differentiation, and Post-Purchase Survey Qs

Salesforce shares five predictions when it comes to holiday trends. Learn how AI-driven discovery, deeper discounts, and retail impact sales.

DTC919: Goli Brand Breakdown

We analyze how Goli Nutrition's Meta ads promote steep discounts but depends too much on brand recognition in a competitive supplement space.

DTC918: Sora 2, Black Friday Email Sends, and Fake AI Reviews

Pilothouse shares how OpenAI’s new AI video app Sora 2 lets DTC marketers direct ad creative faster, test ideas instantly, and accelerate campaigns.

Wed

•

October 8, 2025

DTC917: Kitsch’s Spin To Win Pop up, Ray Reddy from Shopify, and Killer Black Friday Promo Strategy

Learn how Kitsch uses a playful Spin-to-Win pop-up to drive engagement while protecting margins and grow their email list before Black Friday.

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