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DTC1160: ChatGPT Ads, Meta Creator Tools & Email Health
Shopify merchants can now launch ChatGPT campaigns from their admin, Meta rolls out new creator tools ahead of BFCM, and a 12-point inspection reveals the hidden problems that can make a healthy-looking email program misleading.
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CHAT WITH US
September 17, 2026
Ad Creatives
TWBERP Podcast
Teens are increasingly trusting AI for product recommendations, Google admits its AI search reporting still has major gaps, and Pilothouse breaks down how supplement brands are building AI creative for different stages of the funnel.
September 16, 2026
AI Tips
DTC Podcast
Longer Google searches are capturing more conversions, Paper Republic’s Shopify stack shows how personalization and fraud protection support growth, and a simple customer interview question reveals how replaceable your product really is.
September 15, 2026
Shopify
Rising shipping and fuel costs put more pressure on holiday margins, Pilothouse explains why platform ROAS can hide where sales really come from, and six common creative problems give brands a pre-Q4 audit checklist.
Sponsored By smile.io
September 14, 2026
Meta Insights
Ad-venturous
Amazon DSP opens access to ChatGPT campaigns, a three-variation framework offers a better way to test Meta creative, and new Q4 data shows why discount-driven customers need a stronger retention plan.
September 11, 2026
Brand Breakdown
Mia Tui
Meta’s Muse can now shop and check out from eligible Shopify stores, online holiday sales are forecast to grow 9%, and Pilothouse breaks down seven bottom-of-funnel leaks brands should fix before buying more traffic.
September 10, 2026
Website Optimization
Canada introduces new tariffs on U.S. goods, ChatGPT Shopping appears increasingly dependent on merchant product feeds, and Google expands AI Mode placements while brands prepare text-only creative for Q4.
September 9, 2026
Ad Strategy
New survey data shows shoppers may need deeper discounts to try unfamiliar brands, proven Meta hooks offer fresh creative angles, and Loop’s ecommerce stack uses product quizzes, bundles, and exchanges to improve the customer journey.
Sponsored By Smile.io
September 8, 2026
Tech Stack
AKNF Podcast
Meta’s holiday data shows social taking a bigger role across the shopping journey, Sephora gives TikTok Shop first access to monthly product drops, and a simple undercover research tactic helps brands uncover stronger Q4 creative hooks.
Sponsored By Walmart Marketplace
September 7, 2026
Barilla acquires Goodles after its rapid category growth, marketers rethink ROAS targets around actual business economics, and Pilothouse breaks down how Wildflower Cases can expand beyond branded search to capture more category demand.
September 4, 2026
Wildflower
Early ChatGPT advertisers report mixed conversion results, research alleges 73 of Temu’s top 100 Meta creators are fake, and Pilothouse shares how to test tiered offers, bundles, and holiday boxes before BFCM.
September 3, 2026
Q4 Tactics
ChatGPT’s advertising business hits a $1 billion annualized run rate, the FTC alleges Amazon secretly inflated ad auctions, and Pilothouse breaks down how specific stats, social proof, and scarcity can create stronger urgency in creative.
September 2, 2026
Amazon lets sellers bid for faster delivery, Google expands AI search reporting and Shopping title insights, and Pilothouse shares two practical frameworks for building stronger BFCM and Meta creative.
September 1, 2026
Brands hitting Meta audience fatigue are testing YouTube, AppLovin, Pinterest, and Snapchat ahead of Q4, while Olauto shows why a highly automated ecommerce business still keeps customer service human.
August 31, 2026
Labor Day becomes the final testing ground for BFCM offers and creative, Shopify’s CEO takes issue with Claude Code’s file format, and Pilothouse audits Moodi’s site for conversion, AOV, speed, and AI shopping opportunities.
August 28, 2026
moodi
Google tests new channel controls for Performance Max, Meta experiments with automatic DMs triggered by comment keywords, and a wave of celebrity brand closures shows why star power alone may not build lasting customer demand.
Sponsored By Universal Ads
August 27, 2026
Creative Corner
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