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DTC706: Make Your Email Stand Out During BFCM
Learn how NAADAM's simple HTML Thanksgiving email stood out in subscriber’s inboxes during the Black Friday frenzy, resulting in a huge sales lift.
LATEST PODCAST
Ep 462: Black Friday Insights: Amazon’s Changing Ad Strategies with Pilothouse | AKNF
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How FTC’s new review policy impacts your ecommerce site and what changes you need to make to your review collection process to avoid penalties.
November 15, 2024
Learn how collectible toy brand Funko grew sales exponentially by launching Pop Yourself personalization services for corporate gifting and key holidays.
Sponsored By Klaviyo
November 14, 2024
TikTok kicks off BFCM early with their Brand Palooza event and partners with Venmo to help TikTok Shop sellers increase their average order value.
Sponsored By Roku
November 13, 2024
BFCM
TikTok
Brand Partnerships
Why the dopamine design trend is popular with DTC brands like Goodles and Fishwife and how this mood-boosting design triggers joyful consumption.
November 12, 2024
Trends
Brand Strategy
Consumer Psychology
Learn how adding a wishlist feature to your PDPs has a powerful psychological effect on customers which can lead to an increase in conversions.
November 11, 2024
We share tips on creating scroll-stopping videos viewers want to watch by using a strong hook, optimizing for mobile, and catering to silent watchers.
November 8, 2024
Video Marketing
Social Media Strategy
Content Strategy
Learn how Sofia Vergara’s coffee brand Dios Mio is growing fast with these Shopify apps, including a quiz maker, heatmapping tool and subscriptions.
Sponsored By Walmart
November 7, 2024
Tech Stack
Shopify apps
Customer Engagement
Amazon's new Buy It Now reality show spotlights entrepreneurs and promotes their products in a special section on the Amazon site and mobile app.
November 6, 2024
Shoppable Content
Amazon
We share a Meta Ads Cyber Week checklist so you can optimize and scale your ad account for BFCM success during this high-intent shopping period.
Sponsored By Minisocial
November 5, 2024
Meta Ads
Q4 Tactics
Learn how to drive more Black Friday conversions to your online store by creating an early VIP access landing page and an optimized thank you page.
Sponsored By Avalara
November 4, 2024
Learn how this Canadian underwear brand Manmade accelerated its online growth by using these A/B testing and post-purchase survey Shopify apps.
November 1, 2024
Conversion Rate Optimization
We take a close look at Beekman 1802's Wicked collection and why their product and pricing strategy is so effective when it comes to raising AOV.
October 31, 2024
Product Launch
We discuss how Ghost scaled its lifestyle sports nutrition brand so quickly in just four years with strategic licensing deals and partnerships.
October 30, 2024
Scaling
Billion-Dollar Acquisition
How Meshki's Birkin Bag contest grew their social following by offering an attractive prize that resonates with their female target audience.
October 29, 2024
Instagram
Target Demographic
We analyze how On Running to capture the Swiss running shoe market and scale quickly thanks to their celebrity endorsements and other tactics.
October 28, 2024
Brand Story
Brand Ambassador
Community Building Strategy
Learn how Sonos turned a Reddit group complaining about their products into a community building opportunity to offer next level customer support.
October 25, 2024
Reddit
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