DTC Newsletter Archive

Thu

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August 21, 2025

DTC884: Peak End Rule, Welcome Email Flow and Sweet Loren TikTok

The peak-end rule shows users remember emotional highs and endings most. Learn how to design UX moments that spark joy and build brand affinity.

DTC883: Baggu Back-To-School Ad Breakdown, Obvi’s Meta Playbook and Too Many USPs

How Baggu’s simple and authentic back-to-school backpack ad creative drives clicks with UGC-style visuals, bold color blocking, and minimal text.

DTC882: Q3 Planning Tips for Q4, Google Attribution Errors, and Graza’s Glass Launch

Pilothouse shares how Q3 creative offer tests and audience building through email and SMS set brands up for lower costs and higher ROAS in Q4.

Mon

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August 18, 2025

DTC881: Meta’s Brand Safety Update, Scaling Ads, and Glitter Orange Trend

Meta’s new Brand Rights Protection tools help ecommerce brands spot, report, and remove scam ads to protect brand reputation, and safeguard sales.

DTC880: Zesty Paws Brand Breakdown

We share how Zesty Paws can scale faster in the pet space by offering more product education in its listing images and drive long term loyalty.

Thu

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August 14, 2025

DTC879: Mighties PDP Breakdown, Re-engaging Customers, and Google Zero Search Surge

How supplement brand Mighties uses customization, bold visuals, and strategic social proof on their PDP to win over parents and drive more sales.

DTC878: Simple Modern Playbook, Mira’s Community Led Marketing and Cropped Ad Creatives

Learn how Simple Modern scaled to $1B by mastering Amazon search, leveraging retail data, going viral on TikTok and using ads strategically.

Tue

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August 12, 2025

DTC877: Q4 Offer Tests, Common Amazon Mistakes and Friction Words

Pilothouse shares how to test and refine offers, such as bundling, GWP, and tiered discounts, in Q3, so you can scale the strongest promotion in Q4.

DTC876: Videos Spark Joy, Q4 Prep, and Post-Click Marketing Blueprint

We share why humor and authenticity beat hard-sell tactics. Learn how joyful and relatable video content drives engagement and conversions.

DTC875: Article Brand Breakdown

We examine Article's Google presence, identify cracks in their SEO strategy, and how their paid ads lack message continuity on landing pages.

Thu

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August 7, 2025

DTC874: MiLa Checkout Trick, Post-Click Metrics, and AI Mode Ads

We take a look at how MiLa adds these elements at checkout: a countdown timer and urgency messaging to reduce cart abandonment and drive conversions.

DTC873: Pinesol’s TikTok Strategy and Bigger Fonts = Bigger Conversions

How cleaning brand Pine-Sol doubled its TikTok following in one month by embracing absurdist humor, original sounds, and lo-fi, episodic content.

Tue

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August 5, 2025

DTC872: Feals Ad Breakdown, Q4 Scale, and Camping Hacks Search Surge

We analyze how supplement brand Feals sells a chill summer beach vibe, not just a relaxing gummy in this aesthetically pleasing Meta ad creative.

Mon

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August 4, 2025

DTC871: AI Productivity Hack, The Lipstick Effect, and Ad Creative Tip

Feeling scattered and overwhelmed? Use this three step AI workflow to organize tasks, prioritize better, and stay focused so you can work smarter.

Fri

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August 1, 2025

DTC870 - David Protein Brand Breakdown

We take a look at David Protein's Meta ads and how they use low-fi post-it ads to strategic CGC, along with strong angles, hooks, and smart testing.

Thu

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July 31, 2025

DTC 869 - A/B Testing on Amazon, and Revenue Ecosystem

We share how Amazon Experiments and proper A/B testing can boost seller revenue and share an example from the reusable Swedish dishcloth brand FEBU.

Content

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