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DTC1157: Q4 Costs, ROAS Measurement & Creative Audits
Rising shipping and fuel costs put more pressure on holiday margins, Pilothouse explains why platform ROAS can hide where sales really come from, and six common creative problems give brands a pre-Q4 audit checklist.
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Ep 646: Neil Patel: Why Your Leads Are Down 40% and Your Revenue Is Up
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Meta appears to be phasing out manual placement exclusions, AI-referred shoppers are converting 60% better than other traffic, and Pilothouse breaks down the creative opportunities inside Good Protein’s Meta ads.
August 21, 2026
Brand Breakdown
goodprotein
Reddit citations suddenly disappear from ChatGPT, Google prepares to automatically resize Performance Max video ads, and Pilothouse breaks down the creative strategy behind Meta’s own smart glasses launch.
Sponsored By Omnisend
August 20, 2026
TWBERP Podcast
Meta Insights
YouTube changes how views are counted, ecommerce brands face dozens of overlooked return fraud tactics, and Pilothouse breaks down how apparel brands can use pricing directly in creative to pre-qualify traffic.
August 19, 2026
Ad Breakdown
DTC Podcast
Google moves more Search campaigns into AI Max, Stripe makes an $8B play for AI infrastructure, and a simple PDP variant selector change could remove friction at one of the highest-intent moments in the customer journey.
August 18, 2026
SMS Strategy
AKNF Podcast
Google hands Search and Performance Max language targeting over to AI, TikTok Shop surpasses major retailers in US ecommerce spending, and Pilothouse shares the static grid formats still scaling efficiently on Meta.
August 17, 2026
Ad Strategy
Amazon extends its hold on seller payouts, Stanley adapts its product pages for AI shopping, and Pilothouse breaks down the biggest CRO opportunities across Huel’s PDP, landing pages, cart, and checkout.
August 14, 2026
Huel
Anthropic adds invisible watermarks to AI-generated content, a new Meta structure helps protect accounts from creative fatigue, and we break down the Shopify apps Nodpod uses to capture lost sales and increase AOV.
August 13, 2026
Tech Stack
Liquid I.V. is using Prime Day to plan its Black Friday playbook, Grüns is sending more traffic through a gamified pre-lander, and Google adds new AI-powered reporting features to Ads and Analytics.
Sponsored By Insense
August 12, 2026
Pilothouse unpacks what's driving Meta's recent ROAS volatility, ChatGPT Ads adds new bidding and matching tools, and legacy CPG giants keep paying premiums for DTC brands with strong first-party data.
August 11, 2026
Meta introduces profit-based bidding, Google begins upgrading Search campaigns to AI Max, and YouTube audio ads open a new way to reach listeners who aren't watching the screen.
August 10, 2026
Youtube
Ad-venturous
Google's bidding changes take effect August 17, Pilothouse breaks down how Bero is losing valuable search traffic to Reddit and AI Overviews, and new research shows AI citations disappear faster than most brands realize.
August 7, 2026
BERO
Amazon expands Sponsored Products into creator content, Pilothouse shares a framework for briefing high-converting creator ads, and Jordan Gordon breaks down the email marketing mistakes brands repeat most often.
August 6, 2026
CGC
The EU begins enforcing AI transparency rules, Instagram Reels now account for over half of ad inventory, and Beck's Broth shows how to turn your brand's birthday into a high-converting sales campaign.
Sponsored By Walmart Marketplace
August 5, 2026
Meta expands customer audience retention to 730 days, TikTok Shop operators reveal the real costs behind live selling, and a Google Translate-inspired ad format earns attention without looking like an ad.
August 4, 2026
Long-form Meta ad copy outperformed short copy in a major Pilothouse test, Amazon sellers face a deadline to reclaim tariff refunds, and AI shopping assistants are exposing misleading product claims.
August 3, 2026
Meta's AI investment could push advertising costs higher, phantom discount lawsuits put strikethrough pricing under scrutiny, and Pilothouse breaks down what's working inside Lemme's Meta ad account.
July 31, 2026
Lemme
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