DTC Newsletter Archive

Fri

•

January 9, 2026

DTC981: Double Down Issue

Pilothouse and brands like Three Ships, HIghland, and Miracare share lessons they learned in 2025 and what they are doubling down on in 2026.

Thu

•

January 8, 2026

DTC980: V Day Ads, Site Funnels Part 2, and 6 CTA Mistakes

Pilothouse goes over how to plan your Valentine's Day ad campaigns and why brands need to apply learnings from holiday gifting to be successful.

DTC979: Meta Checklist, PrettyLitter Acquisition, and Recycling Campaigns

Pilothouse explains why ecommerce brands should conduct a Meta technical review in Q1 to ensure site setup and checkout flows are running smoothly.

Tue

•

January 6, 2026

DTC978: Pushing Prospecting, Landing Pages, and UGC Scripts

Pilothouse shares ways brands can avoid a January sales slump by investing more dollars in prospecting and rebuilding their top of funnel pipeline.

Mon

•

January 5, 2026

DTC977: Lead Gen Profitability Check, UGC, CGC, and EGC, AI Blend, and Survey Bounced Customers

Why brands need to calculate lead gen campaign profitability. Pilothouse shares a worksheet for brands to use and make smarter spending decisions.

Fri

•

January 2, 2026

DTC976: Q5 Momentum, Site Funnels, and Urgency Triggers

Pilothouse shares how ecommerce brands can avoid a January sales slump after the holiday season and grow strategically by using these tactical tips.

Wed

•

December 31, 2025

DTC975: Message Box Framework, Wildfang’s High Margin Strategy and January Lock In

Pilothouse shares how the message box framework can help you create content that resonates with your target audience by using these four quadrants

Tue

•

December 30, 2025

DTC974: Strong Q1 Foundation, BFCM Strategist Recap, and Social Ad Budgets

Pilothouse shares why brands should use January as a recovery phase to revive evergreen ad creative, and start to gain learnings into the new year.

Mon

•

December 29, 2025

DTC973: Design Trends, Brand Building, Impression Count, and More

We share the biggest design trends for 2026 which includes pixel art, human-led AI, and retro futurism, plus how brands can test these aesthetics.

DTC972: Brand Partnerships, Santevia’s Growth, and Gamified Ads

We countdown the top brand partnerships of 2025 including Nike and Skims partnership, Chamberlain Coffee and Pinterest, Gap and Katseye viral ad.

Tue

•

December 23, 2025

DTC971: Episodes Rewind, Seasonal Keywords, and Subject Lines

We countdown the top podcast episodes of 2025, covering Meta's Andromeda update, AI creative workflows, and tips on how to build a lasting brand.

Mon

•

December 22, 2025

DTC970: Biggest News Stories of 2025, Dadaism, Lebesgue AI, and Wrong Product Image

We recap the biggest ecommerce news stories in 2025 including Trump's tariff war on China, the U.S. TikTok ban, and AI advancements in online shopping.

DTC969: Crap Eyewear Brand Breakdown

Learn how Crap Eyewear can elevate their email welcome and abandon cart flows by adding more Gen Z brand personality and triggering sends faster.

DTC968: Presell Pages, Financial Case for CRO, and Speed Up Video Performance

Why you need a presell landing page if your product falls into one of these three categories, along with real client results from Pilothouse.

DTC967: IG Replay, Kulfi Beauty’s Growth, and Elevate Returns Experience

Pilothouse shares how Instagram's algorithm is prioritizing replays as an engagement signal and what brands can do to get users to rewatch content.

DTC966: V Day in December, Meta’s Andromeda, and Unwrap Carousels

Pilothouse shares why ecommerce brands need to plan their Valentine's Day campaigns now since shoppers start looking for presents in Q5 and January.

Content

Newsletter Issues