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DTC1149: ChatGPT Ads, Amazon Auctions & Urgency Creative
ChatGPT’s advertising business hits a $1 billion annualized run rate, the FTC alleges Amazon secretly inflated ad auctions, and Pilothouse breaks down how specific stats, social proof, and scarcity can create stronger urgency in creative.
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Ep 102: 0.25% CTR and Not in Spam: What Do You Fix Next?
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Meta reveals how AI now interprets creative for ad targeting, TikTok tests a managed service that could replace agencies, and Shopify merchants are warned about a growing Shop app invoice scam.
Sponsored By Rokt Aftersell
July 20, 2026
Ad Strategy
DTC Podcast
TikTok Shop tightens livestream rules with tougher account penalties, Google introduces new Performance Max controls, and Pilothouse breaks down how Bellroy can get more from its Meta creative.
July 17, 2026
Brand Breakdown
Bellroy
$81 billion in tariff refunds are available for eligible importers, Stripe makes a $53 billion bid for PayPal, and Pilothouse explains why Meta's Opportunity Score deserves a regular place in your account audits.
Sponsored By Omnisend
July 16, 2026
Meta Insights
TWBERP Podcast
Shopify merchants gain a new DoorDash sales channel, Google fixes YouTube frequency caps across campaigns, and a simple subscription save sequence recovers 47% of cancellations without discounts.
Sponsored By Insense
July 15, 2026
Pilothouse explains why Meta, Shopify, and attribution platforms rarely agree, Levi's grows ecommerce while raising prices and cutting discounts, and new EU action against Meta could reshape advertising costs.
July 14, 2026
Agency Confidential
Legacy Advantage+ Shopping campaigns are still outperforming Meta's newer setup in some accounts, Google begins labeling AI-generated ads, and OpenAI's GPT-Live signals the next evolution of voice commerce.
Sponsored By Tapcart
July 13, 2026
Ad-venturous
Google changes Smart Bidding for budget-limited campaigns, Amazon turns Alexa into a conversational shopping assistant, and Pilothouse breaks down how Fly By Jing can unlock more revenue from its email flows.
July 10, 2026
Fly By Jing
A court rules Google can be held liable for AI Overview errors, Meta brings AI image generation directly into Advantage+, and why lo-fi "ugly" ads continue to outperform polished creative.
July 9, 2026
Marketing Psychology
ChatGPT Ads adds audience targeting, Google expands Search Console to measure social content, and four proven product render formats to improve click-through and conversion.
July 8, 2026
Ad Creatives
ChatGPT begins generating ads directly from your website, Pilothouse shares a practical AppLovin playbook for DTC brands, and a Shopify Merchant API migration could impact Google campaign history.
Sponsored By Walmart Marketplace
July 7, 2026
Tech Stack
AKNF Podcast
Klaviyo launches AI agents that uncover hidden flow conflicts, Reddit makes split testing available to every advertiser, and a look inside the tech stack powering BÉIS' profitable growth.
July 6, 2026
Google begins generating AI summaries for Search ads, Pilothouse audits the $1.2B Grüns funnel and uncovers high-impact CRO opportunities, and tariff refunds offer a temporary break for major consumer brands.
July 3, 2026
Grüns
Top operators are shifting awareness budgets from Meta to YouTube, Prime Day buying behavior continues to evolve, and a simple Meta budget setting reduced CAC by $45 in a recent test.
July 2, 2026
YouTube introduces a new brand measurement metric, smarter Meta scaling strategies emerge, and four summer static ad formats you can build in Canva today.
July 1, 2026
Creative Spotlight
Meta's incremental attribution is finally delivering better results, a simple landing page audit produced a 57% conversion lift, and new EU customs rules are about to reshape cross-border ecommerce.
June 30, 2026
BFCM Tactics
Meta's AI moderation is creating new challenges for advertisers, creator content continues outperforming polished creative, and why mobile shopping experiences are becoming a competitive advantage.
June 29, 2026
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