Prepare to have your perspective shifted.

📦 Your Daily Tariff Check-In

Stay updated on the latest tariff developments as Trump threatens up to 50% tariffs on EU imports unless a deal is struck by July 9. Canada may also raise tariffs on U.S. steel and aluminum, signaling rising trade tensions ahead of key negotiations.

⚓ Price Anchoring = More Conversions

Boost conversions with price anchoring by showing customers a higher reference price next to your current offer—this simple psychological tactic makes your product feel like a better deal. Brands like Shona Joy and Lemme effectively use strikethrough pricing and visual contrasts on PDPs to highlight savings and trigger buying decisions.

PRODUCT LAUNCH

David Beckham launches BEEUP, a honey-based snack brand aimed at energizing active families with no refined sugars or artificial ingredients. Exclusive to Target, BEEUP targets a piece of the $53B U.S. snack market with clean, functional fuel.

📸 Seven Creator Generated Content Tips

Learn the key differences between CGC and UGC, and why CGC that feels authentic drives performance. From testing high-volume creatives to scaling with third-party influencers, these 7 CGC tips from Pilothouse show how to turn paid creators into a powerful growth engine.

📦 Weekly Tariff Highlights

Trump signs trade deal with the U.K. at the G7 Summit, but talks with the EU and Japan remain stalled as tensions rise. Canada threatens new counter-tariffs if no U.S. deal is reached within 30 days, keeping global trade on edge.

💡 Dark and Twisted…Cereal Ad? 

Cinnamon Toast Crunch’s new “Must Cinnadust” ad taps into Gen Z’s love of true crime and early 2000s nostalgia with a dark, unexpected twist on cereal commercials. By using shock value and cultural trends, the brand breaks away from typical sunny ads to deliver something bold, weird, and unforgettable.

🎧 Are Baby Boomers Just Misunderstood? 

Discover how brands can better connect with Baby Boomers by understanding their values, cultural history, and emotional drivers beyond outdated stereotypes.

📦 Your Daily Tariff Check-In

The Federal Reserve is pausing interest rate cuts as it evaluates the inflationary impact of Trump’s tariffs, which Fed Chair Jerome Powell warns could significantly raise consumer costs.

👻 How Summerween Can Boost Sales

Summerween is a rising retail trend where brands boost summer sales by launching Halloween-themed promotions early, tapping into consumer demand for spooky decor and party supplies.

🎧 Why Your Double‑Tap Email Strategy Is Hurting Deliverability

In this episode of TWBERP, Pilothouse’s Jordan Gordon explains how the outdated “double-tap to non-openers” tactic is damaging email deliverability and revenue.

🧠 Which Generation is Often Forgotten By Marketers Despite Their High Purchasing Power? 

Which Generation is Often Forgotten By Marketers Despite Their High Purchasing Power? 

📦 Your Daily Tariff Check-In

President Trump exits the G7 summit after finalizing a trade deal with the U.K., putting pressure on other nations to meet his terms or face steep tariffs. With a July 9 deadline looming, countries like Japan and the EU are racing to negotiate before new trade penalties hit.

💡 David Protein’s Stellar Checkout and Post-Checkout Experience

David Protein is scaling fast in a crowded category, leveraging a strong protein-to-calorie ratio and $75M in funding to fuel growth.

SEARCH SURGE

SEARCH SURGE

🎧 How Back to Nature Repositioned Away from “Plant-Based” to Drive Shelf Velocity 

Back to Nature's bold rebrand swapped its “plant-based” messaging for a nostalgic, taste-focused identity—helping Barilla drive greater shelf velocity and broaden consumer appeal. Learn how retro packaging, simplified SKUs, and a total creative refresh helped the brand break the rules and win retail.

📦 Your Daily Tariff Check-In

The U.S. and U.K. have reached a new trade agreement at the G7 Summit, removing tariffs on aerospace and reducing auto industry duties from 25% to 10%. Meanwhile, Canada is in talks with the U.S. to finalize a similar deal within 30 days to resolve ongoing tariff issues.