Most brands are producing content. Very few are turning it into authority.
In this episode, Jordan and Chris Panteli from Linkifi break down how content actually drives growth beyond your own channels—and why backlinks, brand mentions, and external coverage are becoming critical in both Google and AI-driven search.
If you’re only thinking about email, ads, and your website, you’re missing a major layer of the ecosystem.
We cover:
- Why content + links still drive search visibility
- How backlinks build authority (and why most don’t move the needle)
- The difference between brand mentions vs links—and why both matter
- How LLMs (like ChatGPT) decide which brands to recommend
- The simplest way to start getting featured on major publications
- How to extend your content beyond your own ecosystem
00:00 The cheapest revenue channel you’re underusing
00:41 The simple SEO formula: content + links
02:19 Meet Chris Panteli (Linkifi)
05:09 How backlinks actually drive traffic
08:26 How AI decides which brands to recommend
11:18 How to get featured (even for free)
15:26 Good vs bad backlinks (what to avoid)
21:16 Building authority across the internet
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
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