Actionable Insights for Ambitious DTC Marketers

🐈‍⬛ Anthropologie’s Crafty Way To Upsell

Anthropologie boosts average order value by showcasing entire product collections directly on product detail pages, like with their new Halloween mugs. This seamless “Shop the Collection” design reduces friction, encourages impulse buys, and makes it easy for shoppers to add multiple items.

🎧 Email Like A Billion Dollar Brand on a Five-Figure Budget (Part 2)

Learn how scrappy brands can use big-brand email tactics like testing, segmentation, and engagement to drive year-round revenue. In this podcast episode, Jordan from Pilothouse shares practical ways to boost retention on a five-figure budget.

🎧 Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout

Learn how Rotten scaled from a single product to national retail partners like Safeway and Sprouts by focusing on velocity, sampling, and fun brand IP. Founder Michael Fisher shares how TikTok Shop, affiliates, and unique characters fuel growth in the better-for-you candy space.

💰 Rare Beauty’s Spicy Offer

Rare Beauty’s Tajín collab pop-up drives signups with exclusivity, sleek visuals, and a birthday perk for personalization. Strong but discount-heavy, it could boost conversions by testing urgent CTAs, optional birthday fields, and time-limited messaging.