DTC Newsletter Archive

Fri

•

May 1, 2026

DTC 1061 - Thread Wallet Brand Breakdown and Unlock LATAM

We look at Thread Wallets website and share the biggest conversion blockers and opportunities for the accessories brand, which includes gifting and more

Thu

•

April 30, 2026

DTC1060: Marketing Diagnosing, Mirror Water Email Pop Up, and Fixing the Discovery Gap

We analyze how Mirror Water's emotionally resonant email pop up connects with its target audience and uses intentional rituals to encourage repeat purchases.

Wed

•

April 29, 2026

DTC1059: Four Easy Creative Formats, and Coyuchi’s Playbook

We take a look at four easy creative formats, like product-focused grids, product repetition text, 2-panel grids, and how to use each format effectively.

Tue

•

April 28, 2026

DTC1058: Reactive Loop, AI Research, Affiliates, and Meta Attribution Change

Pilothouse shares how AI has disrupted the customer buying journey in 2026 and how updating your page structure helps AI crawl your ecommerce site.

DTC1057: Meta Incremental Attribution, Hyper Relevant Content, and Affiliate Marketing

How incremental attribution can help your ad account scale more efficiently and how campaigns optimized for incrementality filter out low-intent users.

DTC1056: Goodwipes Brand Breakdown

We take a look at Goodwipes Meta Ads and how this fast-growing flushable wipes brand emphasizes newness and creator content to target audiences.

Thu

•

April 23, 2026

DTC1055: Blume Email Pop Up, and Bottom of Funnel Tactics

How Blume uses its new hydration mix to refresh their email pop-up. We discuss the importance of a generous incentive and the impact of misleading offers.

Wed

•

April 22, 2026

DTC1054: Meta’s Simplified CAPI Setup, Lexington Bakes, and More

We cover two big Meta updates, which include a new Meta Pixel AI feature and a simplified CAPI setup that requires zero technical expertise or costs.

Tue

•

April 21, 2026

DTC1053: Media Buyer To Do List, Why Most Brands Fail At YouTube, Tariff Refund Update

Pilothouse shares a weekly checklist for media buyers which includes reviewing ad comments and competitor sites to keep Meta accounts healthy and scalable.

Mon

•

April 20, 2026

DTC1052: Amazon Kills Review Sharing, Advertising Subscriptions, and Evolution of Amazon as a Channel

Learn how Amazon will stop sharing reviews across variations and what impacted sellers can do to stay ahead of competitors once they lose the 'halo effect.'

Fri

•

April 17, 2026

DTC1051: Bachan Brand Breakdown

Pilothouse shares ways the Japanese BBQ sauce brand Bachan can increase their AOV by adding a subscription model and introducing more tiered cart incentives.

DTC1050: Google AI Mode Ad Formats and Analyzing 20 Brands

We go over Google's new ad formats in AI Mode, which includes Sponsored Stores and Direct Offers, plus why you need a clean feed to win ad placement.

Wed

•

April 15, 2026

DTC1049: Product Drops + How Bobbie Builds Trust + NEW Brand Bites

Pilothouse shares how product drops are a powerful tool for driving sales and how urgency, contrasting creative, and launch timing matters.

Tue

•

April 14, 2026

DTC1048: ChatGPT Product Descriptions and AI Segmentation

Pilothouse shares how Shopify merchants can optimize their products listings for AI discovery if they want to show up in ChatGPT's shopping recommendations.

Mon

•

April 13, 2026

DTC1047: Amazon Rufus, AI Consumer Trends, and more

Pilothouse shares how Amazon's AI shopping assistant Rufus has disrupted the search experience and how sellers can optimize listings for AI.

DTC1046: Are you listening?, growth system playbook, and cult brands + identity marketing

We share tips on how to build a cult brand like Rhode and how identity marketing makes customers feel more comfortable with paying a premium.

Content

Newsletter Issues