Your recommendations flow does more than fill inbox space. It introduces your audience to parts of your catalog they haven't seen, replaces a chunk of your campaign volume, and works on autopilot as your catalog changes.
This episode breaks down how recommendations and essentials flows work together, why Klaviyo's default 10-recommendation set limits you to three usable emails, and how to split recommendations into specific categories (best sellers, new arrivals, trending, recommended for you) to force more variety and unlock 6-12 emails for the flow.
You'll learn why hero shots underperform in these emails, how to structure a two-section layout (shopability plus special interest content), how to schedule sends based on declining intent after a site visit, and how this system frees your campaigns to focus on drops, discounts, and content people actually want.
Topics covered:
- How recommendations and essentials flows split your catalog and trigger off site visits
- Working around Klaviyo's 10-recommendation default to get more emails out of the flow
- Building category-specific recommendation emails that tell a story
- Why product shots beat hero shots in this flow
- Two-section email structure: shopability and special interest content
- Scheduling sends based on visit recency and declining intent
- How this flow reduces the number of campaigns you need to run each month
00:00 - Introduction
03:50 - Core support vs essentials vs recommendations overview
06:46 - What is the recommendations email
09:08 - Klaviyo's 10-recommendation default and email limits
10:36 - Building category-specific recommendation emails
13:58 - Why hero shots underperform
15:52 - Two-section email structure
20:16 - Scheduling based on declining intent
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
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Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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