Jordan is in the middle of rewarming an email account that Gmail was sending straight to spam, so this week he’s taking you inside the process.
He breaks down what damaged the account’s sending reputation, the engagement segments he’s using to rebuild it, why static send size matters during a rewarm, and how he’s using Gmail-specific data, GlockApps, and Postmaster Tools to tell when it’s safe to scale back up.
Jordan also explains why your reported email revenue may be inflated by Apple Privacy Opens, why list size is one of the most misleading metrics in email, and what brands should watch before a struggling program gets this far.
In this episode:
- The email trilemma: traffic, inboxing, and list growth
- What 100% Gmail spam actually means
- The segments Jordan uses during a rewarm
- Why engaged senders should ramp volume slowly
- The problem with Apple Privacy Opens and email attribution
- Why prospect-only campaigns can hurt engagement
- How to use Google Postmaster Tools during recovery
- When to start expanding your audience again
If your email performance looks healthy on paper while clicks and inbox placement tell a different story, this episode shows you where to look.
01:24 Why this email account needs a rewarm
02:22 The email trilemma: traffic, inboxing, and list growth
05:13 Inside an account hitting 100% Gmail spam
08:08 How Apple Privacy Opens can inflate email revenue
11:05 The exact segments Jordan uses to rewarm an account
14:02 Why static send size matters during a rewarm
20:54 GlockApps, Gmail segments, and Google Postmaster Tools
24:12 Using high-engagement promos to rebuild sending reputation
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
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Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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