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DTC845: Refy’s Broadcast Channel, Customer Retention, and SMS IOS 26 Update
How Refy utilizes the Instagram Broadcast channel to develop a close relationship with customers, strengthen the community, and gather feedback.
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Ep 8: Has Anyone Seen My Copy of The Great Gatsby (And Other Gen Z Questions I Have as a Gen Z)?
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We breakdown this emotional Father's Day ad from the whiskey brand Chivas Regal and explain how you can use these techniques in your own ad copy.
Sponsored By dotdigital
June 4, 2025
Ad Campaign Breakdown
Copywriting Tips
Breaking News
Trump's Tariffs
DTC Podcast
We dive into Touchland's website and analyze how the hand sanitizer brand delivers a premium and personalized experience that drives repeat purchases.
Sponsored By Insense
June 3, 2025
Website Breakdown
AKNF Podcast
Q2TACTICS
We discuss why brands and founders are using Substack as a way to connect with Gen Z and share insightful stats on the platform's recent growth.
Sponsored By Skeepers
June 2, 2025
We discuss how Google Ads Smart Bidding Exploration is its biggest update in over a decade and how this new tool will capture more qualified leads.
Sponsored By Klaviyo
May 30, 2025
How Lancôme’s Y2K-inspired campaign featuring celebrities like Ed Westwick reminded audiences about their product's cultural impact in the early 2000s.
May 29, 2025
We discuss how an unprecedented four-day Amazon Prime sale will impact sellers, plus why this larger window will make this period more competitive.
Sponsored By Triple Whale
May 28, 2025
We share how ecommerce brands can leverage Instagram's new lockable Reels feature to boost site traffic and expand their email subscriber list.
Sponsored By Instant
May 27, 2025
We dive into Shopify's biggest new updates during its Summer Editions 2025, which include improvements to Sidekick and its new AI Store Builder.
Sponsored By Motion
May 26, 2025
We dive into Google's latest batch of AI updates which includes AI Mode, Google Shopping's virtual try-on tool, and AI video generator Veo 3.
Sponsored By AMP
May 23, 2025
How businesses can boost brand recall in video ads by showing a product more than once, introducing brand objectives, and sharing a brand story.
May 22, 2025
We share how Memorial Day sales are the perfect opportunity to set yourself up for Black Friday and Cyber Monday success and share ad creative examples.
Sponsored By Passport
May 21, 2025
We share how adding tariff messaging at checkout can reassure customers who feel anxious about the ongoing trade war and improve conversions
May 20, 2025
We explain the pros and cons of directing traffic to your DTC site versus Amazon and how Amazon can serve as a powerful customer acquisition tool.
Sponsored By Minisocial
May 19, 2025
We discuss how adults are fueling the toy category and how Labubu, Smiski, and Sonny Angel blind boxes are causing a worldwide buying frenzy.
May 16, 2025
We explain what it means for online businesses to be ADA compliant and why creating an inclusive and accessible website benefits your bottom line.
May 15, 2025
We debunk a common myth about using call-to-actions and provide tactical tips on how you can improve your Instagram Reels CTAs and video performance.
May 14, 2025
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