SPONSORED BY:
Good morning,
Here’s what you’ll find in today’s DTC:
You’re reading this newsletter along with new subscribers from: tuck, Rheal Superfoods, and Shire Skincare. 👋
💥 One Dashboard. Zero Lag. Your Entire BFCM Weekend.
Track your entire BFCM weekend in real-time. ⏱️
🚀 Black Friday Cyber Monday moves fast. Ad performance shifts by the hour. Inventory flies off shelves. Customer behavior changes minute-by-minute.
Most brands are scrambling between platforms, piecing together data from five different dashboards while opportunities slip away. 😰
⚡ Triple Whale's BFCM Command Center puts everything in one place. Track sales, ad spend, inventory, and performance across all channels in real time. No lag. No guesswork. Just the live data you need to make the right call, right now.
👉 See what’s working, pause what’s not, and get your winners scaling instantly. All from one dashboard built specifically for the chaos of BFCM. 🔥
Don't let slow data cost you revenue. Get the command center that keeps you ahead when every second counts. ⌛
Trusted by 50,000+ brands. 🤝
* sponsored
💰 3 Ways To Protect Margin This BFCM (Without Deep Discounts)
Discounts can drive volume during BFCM, but they can also drain profit if brands aren’t careful.
The smartest ecommerce operators treat Q4 as both a revenue event and a margin-protection exercise.
Here are three tactical ways to keep more profit in your pocket while still converting holiday shoppers:
1️⃣ Increase AOV with Smart Bundles
Bundles can outperform single-SKU purchases and protect margin, especially in lower-to-mid AOV categories like beauty.
💡 Pilothouse Tip:
2️⃣ Pair Limited Editions With Peak Q4 Demand
Limited drops trigger urgency without relying solely on discounting.
💡 Pilothouse Tip:
3️⃣ Reduce Choice Paralysis and Push Top Performers
SKU counts have increased ~50% since 2023, but in most catalogs, <20% of SKUs drive ~90% of revenue.
Too much choice slows conversion and can increase discount dependency.
Leading DTC brands are trimming low performers before Q4.
💡 Pilothouse Tip:
Focus promos and ad creative on your top 20% SKUs.
Use slower-moving items as:
The takeaway?
Bundles protect AOV, limited editions create urgency without margin erosion, and a focused SKU strategy reduces discount pressure.
Brands that enter BFCM with a margin plan don’t just win the weekend, they win the entire quarter.
🤝 The Loyalty Game Has Changed. Here’s The New Playbook
🛍️ Points and perks aren't enough anymore. Shoppers swipe through infinite choice, rewriting brand devotion rules in real time. Retention costs climb, lifetime value plateaus, and traditional playbooks fall short. 😓
So what does true loyalty look like now?
The New Rules of Loyalty is the answer. 👀
👏 Three insight-packed volumes reveal how brands turn fleeting attention into lasting connection, backed by 45,000+ shopper responses, analysis of 1,000+ brands, and insights from industry leaders.
What's inside:
✨ Discover the new path to loyalty for your brand.
* sponsored
🎧 Levelwear’s Pivot to DTC: From Golf Courses to 9-Figure Wholesale to A Brand-First Ecommerce Play
In this episode of the DTC Podcast, we are joined by Hyman Ngo, SVP of Product & Marketing at Levelwear.
We dive into how the brand has evolved over the years, from building a B2B empire as an apparel manufacturer and wholesaler before moving into the DTC space.
Here’s what we cover:
▶️ Watch the full episode on YouTube here
🎧 Or click here to listen on Spotify
Turn these off or you’ll continue to waste ad spend!
Social proof helps great ads scale, but it can also trick Meta into overserving old, fatigued ads that no longer convert.
Media Buyer Ben Radack shares that Meta’s algo uses engagement metrics (e.g. likes, comments, shares) as a signal for ad relevance.
The problem? Meta will continue to show old ads that have built up high engagement in the past even if they fail to convert.
💬 Google Adds Custom Annotations to Search Console
Google Search Console is releasing a new feature called Custom Annotations to help track your SEO efforts.
If you've made a significant change like a site migration, shifted your content strategy, or are seeing an influx of traffic due to your early Black Friday event, GSC now allows you to 'add annotation' and write a comment to give context on the spike or dip in traffic.
🛍️ Nov 29: Small Business Saturday
🫙 Nov 30: Mousse Day, Mason Jar Day
🎄 Dec 1: Cyber Monday Christmas Lights Day, Fried Pie Day
💝 Dec 2: Giving Tuesday, Pollution Prevention Day, Computer Literacy Day
🎁 Dec 3: Make A Gift Day, Peppermint Latte Day
🧦 Dec 4: Cookie Day, Sock Day, Wear Brown Shoes Day
👖 Dec 5: Comfort Food Day, Blue Jeans Day, Bathtub Party Day, International Ninja Day
📦 Set your business up for growth with Walmart Marketplace & WFS. Lavazza, a successful coffee brand, saw more than 200% growth in Walmart Marketplace sales within 18 months of leveraging Walmart Fulfillment Services (WFS) to manage fulfillment. (^Data provided by Lavazza.) Sign up. *
* sponsored
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
Please note that items in this newsletter marked with * contain sponsored content.
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