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āš„ Brands That Win Q4 Aren't Just Discounting. Theyāre Dominating TikTok Shop, Lives, UGC
Every Q4, most brands fall into the same trap: deeper discounts, lower margins, louder ads. šµāš«
But the truth? Q4 performance isnāt just about your offer. Itās about the creator firepower behind it.
š Shoppers trust TikTok reviewers, Amazon demo videos, Instagram reels, and Spark-enabled creators who know exactly how to sell.
Thatās why top DTC, Amazon and TikTok Shop founders/CMOs turn to JoinBrands. ā”
āØ JoinBrands gives you instant access to:
š„ Get the scale, speed, and seller firepower Q4 demands.
š² Create your free brand account and launch your holiday campaign today.
*Ā sponsored
āā Using Post IDs To Carry Social Proof During Q4
Ever stopped scrolling because an ad had hundreds of comments? That's social proof in action.
When people comment, tag friends, and share experiences, it becomes easier to scale on Meta.
Plus, it's an easy way to boost credibility when users see real conversations taking place under your ad.
Other benefits of social proof:
š Why It Matters in Q4
Budgets are bigger. Spend is faster. Comments stack up overnight. Thatās why itās crucial to consolidate engagement instead of spreading it thin across multiple ads.
The Pilothouse Meta team recommends using post IDs when duplicating ads.
This lets you carry over all comments and likes from one ad to the next, instead of starting with a blank comment slate.
How to Use Post IDs
Hereās how to do it step-by-step:
1ļøā£ In Ads Manager, select the ad you want to duplicate and click Preview.
2ļøā£ Click the arrow on the top right ā choose āFacebook post with comments.ā
3ļøā£ In the URL, copy the number after /posts/ ā thatās your post ID.
4ļøā£ Create a new ad and select āUse existing postā under Ad Setup.
5ļøā£ Paste the post ID in the field under Ad Creative.
Now, when you publish, both ads share the same comments, likes, and engagement.
The takeaway?
In Q4, every comment, share, and āthis actually worksā matters.
By compounding social proof with post IDs, youāre not just saving engagement, youāre building momentum that helps ads perform longer and scale smarter.
āā” This Is Your BFCM Command Center
One dashboard. Real-time decisions.
šļø Black Friday/Cyber Monday can make or break your year. When orders start flooding in, you need real-time visibility to stay in control. š
With Triple Whaleās BFCM Command Center, you can:
Don't go into BFCM blind. š Get the command center that keeps you in control when it matters most.
Trusted by 50,000+ brands.
*Ā sponsored
āš§ 3 High Leverage CRO Moves Before Black Friday
Jordan Gordon, host of TWBERP, stops by the All Killer No Filler podcast, to talk about powerful CRO tactics brands can use to close off the year strong or even get done in time for Black Friday.
He shares Pilothouseās proven tech stack with listeners and goes into the importance of having a fast website, common chokepoints, and emotionally resonant copywriting.
In this episode, we dive into:
ā¶ļø Watch the full episode on YouTube here.
š§ Or click here to listen on Spotify.
āš° YouTube Tests Reducing Ad Spend For Underperforming Campaigns
Missed performance expectations?
YouTube is experimenting with a new system that automatically lowers media costs when a Demand Gen target CPA campaign underperforms.
How it works:
If a campaign delivers fewer conversions than Googleās model predicted, YouTube may retroactively reduce charges to bring your CPA closer to your target.
While scarcity can motivate customers to act now, Harry Molyneux warns against using āfake scarcityā to increase conversions.
This CRO trick can build mistrust, and he shares that other CRO tactics like countdown timers and stockout history are better ways of creating urgency.
āš„ Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Donāt forget to rate the DTC Podcast on Apple (āļøāļøāļøāļøāļø)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
Please note that items in this newsletter marked with * contain sponsored content.
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