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Good morning,
Here’s what you’ll find in today’s DTC:
You’re reading this newsletter along with new subscribers from: Noonday, Lancer Skincare, and Tiny Tot Co. 👋
🏄 Millions Of Shoppers Turn To Walmart.com Every Summer For Travel Must-Haves, Outdoor Essentials And Seasonal Gear
🍳 NexGrill, an outdoor cooking and heating brand, joined Walmart Marketplace in 2022.
With access to millions of customers, zero monthly fees, and powerful ecommerce tools, they grew from a small startup to a global brand in just two years. 📈
Today, they’re a Pro Seller with nearly triple the SKUs and a 200% YOY revenue increase. 💥
👉 Now’s your chance to follow their lead, and as a new seller you’re eligible to save up to $75,000 in New-Seller Savings, Walmart’s incentive program going on now.
It’s their biggest offer ever and includes:
Don’t wait—New Seller Savings runs through January 31, 2026, but the sooner you start, the more you can save. 💸
*Conditions apply.
* sponsored
💰 Meta Lifetime Budget Campaigns To Have In Your Back Pocket
Black Friday is less than a month away and the Pilothouse team is sharing one of our favorite Meta tactics to help you spend smarter and scale faster…
Lifetime budget campaigns.
Why this tactic works:
During evergreen periods, vertical scaling (increasing budget within one campaign) works well.
But on Black Friday, when you want to 10x spend, horizontal scaling with multiple campaigns is more effective for reaching fresh audiences and forcing full spend-through.
The strategy?
✅ Use lifetime budgets for your Black Friday weekend campaigns.
✅ Set your start and end date to force Meta to spend the entire budget within that window.
✅ Adjust daily:
How to Set It Up (Step-by-Step)
1️⃣ Create a new campaign.
2️⃣ Select Lifetime budget at the campaign level.
3️⃣ At the ad set level, set your start and end dates (e.g. for Black Friday).
4️⃣ The Pilothouse team typically sets up multiple lifetime budget campaigns for Black Friday with staggered start times based on performance within the account.
These are times that they usually launch at (but of course, check when your Shopify store is strongest!)
💡 Pilothouse Tip: Build these campaigns ahead of time so they pass Meta’s review before Black Friday chaos hits. (Nothing worse than waiting on approvals mid-day.)
The takeaway?
Lifetime budget campaigns give Meta the flexibility to pace spend efficiently while ensuring you fully capture the surge in purchase intent.
Have them built, tested, and ready, and you’ll scale even stronger this BFCM!
🌞 Millions Of Shoppers Turn To Walmart.com For Must-Haves, Outdoor Essentials And Seasonal Gear
💥 NexGrill, an outdoor cooking and heating brand, joined Walmart Marketplace in 2022.
With access to millions of customers, zero monthly fees, and powerful ecommerce tools, they grew from a small startup to a global brand in just two years. 📈
Today, they’re a Pro Seller with nearly triple the SKUs and a 200% YOY revenue increase. 💵
👏 Now’s your chance to follow their lead, and as a new seller you’re eligible to save up to $75,000 in New-Seller Savings, Walmart’s incentive program going on now.
* sponsored
🎧 How Challenger DTC Brands Can Compete with Legacy Giants
Aves shares how challenger DTC brands can stand out against legacy competitors in the latest episode of Ad-venturous.
How? Through bold creative and smarter post-click experiences.
She breaks down how to use landing pages, copy, and testing to visually and strategically show what makes your brand different, instead of trying to blend in.
In this episode, we dive into:
▶️ Watch the full episode on YouTube here.
🎧 Or click here to listen on Spotify.
Ambiguous shipping timelines can cost brands conversions.
Barry Hott shares how he almost abandoned his purchase when a site said 'we'll ship when it's available.'
Expecting a long wait, he was surprised to receive the package within 48 hours.
While the brand exceeded expectations and delighted the customer, setting clear timelines can build trust and reduce friction.
🤝 U.S. TikTok Deal Is Moving Forward
U.S. Treasury Secretary Scott Bessent says China has approved the transfer agreement for TikTok.
He expects it to move forward in the coming weeks but offers no other details.
A Chinese spokesperson added, "The Chinese side will work with the U.S. side to properly address issues related to TikTok."
👀 How to Prove What’s Actually Working in Your Ad Spend — The Incrementality Mentality with Stella's Brenden Delarua
Brenden Delarua, co-founder of Stella, joins The DTC Podcast to discuss how brands can convert media spend into real growth through incrementality testing and media-mix modeling.
Brenden explains how Stella’s system helps brands optimize their ad spend, run A/B tests, track revenue lift, and measure daily causal analysis across campaigns.
In this episode, we dive into: 👇
▶️ Watch the full episode on YouTube here.
🎧 Or click here to listen on Spotify.
🛍️ Walmart is one of the world's most recognizable brands with over 255 million customers shopping at Walmart online and in-store each week. New-Seller Savings run from sign up to January 31, 2026, so don’t wait—the faster you start, the more opportunity you’ll have to save. *Conditions apply. *
* sponsored
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
Please note that items in this newsletter marked with * contain sponsored content.
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