DTC941: Nano Banana, Creative Strategy in the Andromeda Era, and LORE’s BFCM Strategy

Good morning,

Here’s what you’ll find in today’s DTC:

• 📸 Create Stunning Creatives Using Nano Banana
• 🛠️ Why The ‘One Winner Ad’ Model No Longer Works
• 🖊️ LORE’s BFCM Pricing Strategy

You’re reading this newsletter along with new subscribers from: Longbow Venues, Noonday Collection, and Tooth Fairy Flylight. 👋

‍🧠 Get 50 Ready-To-Use AI Prompts That Turn Overwhelming BFCM Data Into Revenue-Driving Decisions

📈 BFCM can drive up to 40% of annual revenue. But to win, you need to be able to make fast, data-driven decisions.

Generic AI tools like ChatGPT only deliver real insights if you (1) know exactly how to prompt them and (2) have clean and organized data. Most brands waste hours on manual analysis. 😵‍💫

This free guide from Triple Whale gives you:

• ✅ 50 plug-and-play prompts you can copy, paste, and use instantly
• ⚙️ Step-by-step data prep tips so AI delivers accurate insights, not garbage
• 🧩 Proven workflows and automation strategies that save hours during BFCM
• 📊 Real examples covering ad optimization, inventory forecasting, customer acquisition, and more

These prompts are battle-tested by brands processing $65 billion in GMV to analyze performance, predict demand, and maximize profitability in real-time. ⚡

‍📸 Give Your Product Photos An AI Glow Up

Ever wish Photoshop could read your mind?

Meet Nano Banana, the new AI model inside Photoshop Beta powered by Google’s Gemini 2.5. It’s a major upgrade for creative teams.

Instead of manually editing, you can now use text prompts like:

“Place this product on a marble countertop with morning light.”

Photoshop handles the rest, including lighting, texture, and shadows.

It’s faster than Sora, more realistic than Firefly, and ideal for brands with limited photo assets or budget for shoots.

Real Example: For Wellness

Pilothouse is already helping brands turn static shots into scroll-stopping creative with Nano Banana.

Here's how they turned this simple For Wellness product photo into a full lifestyle shot with just one prompt:

“Add a golf green background.”

The result? A clean, on-brand image linking For Wellness’ Recovery Gummies to athlete performance.

How to try Nano Banana:

1. Update to Photoshop Beta
2. Open image and select Generative Fill
3. Choose Nano Banana (Gemini 2.5)
4. Type your edit (e.g. “Add golden hour lighting”)

The takeaway?

Nano Banana = faster, smarter, more realistic Photoshop. ✅

For DTC brands, that means more content, faster testing, and stronger storytelling.

‍⚡ This Is Your BFCM Command Center

One dashboard. Real-time decisions.

🛍️ Black Friday/Cyber Monday can make or break your year. When orders start flooding in, you need real-time visibility to stay in control. 📊

With Triple Whale’s BFCM Command Center, you can:

• 🚀 Monitor all your key metrics live in one place
• ⚡ Make split-second decisions with confidence
• 💰 Maximize every ad dollar
• 📈 See what’s working as it happens

Don't go into BFCM blind. 🙈 Get the command center that keeps you in control when it matters most.

Trusted by 50,000+ brands.

‍🎧 Creative Strategy in the Andromeda Era: What Actually Works on Meta Now

In this AKNF episode, Aves, Creative Lead & Partnerships at Pilothouse, unpacks how DTC brands must rethink their creative strategy in the age of Meta’s Andromeda algorithm.

In this episode, we dive into:

• Why the “one winner ad” model no longer works
• How to do a creative audit
• Building creative range and filling in gaps
• A simple framework for testing hooks

▶️ Watch the full episode on YouTube here.

🎧 Or click here to listen on Spotify.

Instead of running Black Friday or Cyber Monday promotions, fragrance brand LORE announced it will only do this instead, a signal of pricing discipline and long-term positioning.

This strategy does two powerful things:

1. Supports retail partnerships: By aligning promotions with Sephora, LORE builds visibility and sales within key retail channels without competing on discount.
2. Builds brand equity: Holding firm on price reinforces luxury perception and consumer trust, especially critical in fragrance, where value is emotional and experiential.

For marketers, this is a reminder: discounting isn’t the only path to growth. Sometimes, the most strategic move is consistency.

🤯 BFCM chaos is upon us. Are you ready for it? Get real-time dashboards, AI insights, and hourly tracking to make faster decisions and maximize revenue this holiday season! Get Triple Whale’s Command Center. *

‍📥 Got a B2B Biz?

Join dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.

DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.

Please note that items in this newsletter marked with * contain sponsored content.