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Welcome to the DTC family!
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SPONSORED BY:
Good morning,
Here’s what you’ll find in today’s DTC:
You’re reading this newsletter along with new subscribers from: Inland Tarp, Rhodium 45 Technologies, and The Pride Stores. 👋
🔎 You Know What Happened. But Do You Know Why?
🤖 A lot of AI tools analyze surface-level signals, then spit out generic recommendations without context.
They don’t show:
• Where attribution breaks down
• How channel performance connects
• What actually caused yesterday’s spike or dip 😵💫
Which makes it hard to know what to change next.
⚡ Powered by clean first-party data and a $4B dataset, Henri gives you one aligned view across paid media, owned channels, and commerce. It shows exactly what changed and what to do next.
👏 No fluff. No guessing. Just clarity behind every performance shift.
📈 Built by Lebesgue. Trusted by 5,000+ brands.
Starts at just $79/mo.
* sponsored
💗 Black Friday Is Over, But Valentine’s Day Is Coming Soon…
Valentine’s Day planning starts earlier than most brands expect, and high-intent shoppers begin browsing long before the holiday hits.
Pilothouse shares that getting a head start in December means your product mix, creative, and campaign strategy will be locked in before competitors even think about pink creatives.
Here’s what to review now so you’re ready to win Valentine’s Day 2026.
1. Audit What Worked Before
2. Study Competitor Playbooks
3. Start Creative + Photography Planning Now
Valentine’s Day is visual.
Strong reds, soft pinks, cozy couple shots, and emotional storytelling drive conversions.
Planning creative direction in December gives you time to:
This avoids the February scramble that kills execution.
4. Set Your Launch Timeline Early
Shoppers don’t wait until February to shop. Many start browsing gifts as early as Q5 and into January.
Work backwards from your ideal launch date and map:
The takeaway?
If you want V Day campaigns that convert, now (yes, right now!) is when the planning begins.
The most profitable seasonal campaigns of the year are built months ahead.
Audit past wins, analyze competitors, lock in creative direction, and set your launch timeline before the new year.
🛠️ YouTube Introduces Brand Partner Access
YouTube just made it easier for brands to gain direct access to sponsored video performance insights when they partner with creators.
With this update, creator-approved brands will have access to performance analytics, such as watch time for sponsored content.
🔥 Know Why Before You Optimize
If you’re running a DTC brand, you’ve seen this before.
Performance dips. Metrics don’t line up. No one knows why.
Tools tell you what to optimize, not why performance moved.
💡 Henri AI brings clarity to the chaos.
By combining clean first-party tracking with Lebesgue’s $4B data engine, Henri gives you one coherent view of your performance and highlights what moved, why it mattered, and what to do next. 👀
👉 You finally see what really happened:
👏 Clarity, not guesswork.
Starting at just $79/month.
* sponsored
🎧 Ecom CEOs: How Pilothouse Used Meta’s Update to Drive 30% Higher CTRs with Fewer Campaigns
Pilothouse strategist Taylor Cain breaks down how Meta’s smarter delivery system, Andromeda, lets them consolidate campaigns, increase CTRs, and scale cleaner than ever this BFCM.
We’ll dive into:
▶️ Watch the full episode on YouTube here.
🎧 Or click here to listen on Spotify.
Brands like Paula’s Choice are inviting users to ‘unwrap’ a gift by posting carousels like these in December.
Swipe right, and the ripped wrapping paper reveals more of the image sitting underneath.
This is a fun way to engage during key gifting holidays and gets users to scroll until the very end for a satisfying reveal!
👀 Are you keeping an eye on your competitors? Henri AI catches when they start a sale and shows exactly how those moves impact your performance. Starts at $79/mo. *
* sponsored
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
Please note that items in this newsletter marked with * contain sponsored content.
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