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Good morning,
Here’s what you’ll find in today’s DTC:
You’re reading this newsletter along with new subscribers from: Fried Rice, Azra AI, and Beyond Meat. 👋
‍📺 DTC Brand Fatty15 Unlocked 120% ROAS With Shoppable CTV. Now It’s Your Turn Before Black Friday
You don’t need a big budget or an agency to get your brand on the biggest screen in the home. 👀
👉 Just ask wellness brand Fatty15. Using Roku Ads Manager, they ran shoppable Action Ads that let viewers purchase directly from their TV.
The results speak for themselves: 120% ROAS and 1-in-4 cart adds converting to purchases. đź’Ą
With Roku Ads Manager, launching TV campaigns is as simple as running a social ad. There’s no minimum spend, you can go live in minutes, and you can start with as little as $500 to reach shoppers at peak purchase intent.
🛒 Roku’s free Shopify integration makes TV truly shoppable: sync your product catalog, track performance inside Shopify, and enable on-screen checkout with Shopify Payments.
Turn TV into a high-intent storefront before BFCM. 🛍️
Spend $5,000 and get $5,000 ad credit with code GET5K. Terms apply.
*Â sponsored
‍🛍️ Chatbots Are The New Sales Associates You Didn’t Know You Hired
Nobody likes being on hold.
That’s why brands are turning to AI-powered chatbots, the 24/7 sales and support team that never takes a lunch break.
These bots are now everywhere, from websites, DMs, and messaging apps, and they’re doing far more than answering FAQs.
They’re closing sales.
Luxury spa brand Bella Santé used a chatbot to handle 75% of customer conversations in six months, generating an extra $66K in revenue that would’ve otherwise been lost.
And it’s not slowing down:
AI chatbots help brands:
The key? Making sure your chatbot feels human with a personality that matches your brand voice.
🚀 The Real CRO Unlock
Pilothouse has seen the biggest revenue lift when chatbots stop acting like support reps and start acting like sales closers.
One test they're running: AI-powered abandoned cart calls.
Imagine a bot calling a shopper who has left the checkout, offering a small incentive, and guiding them to complete their order.
It’s fast, personal, and converts well.
The takeaway?
Chatbots aren’t just for customer service anymore. They’re a revenue engine.
As AI reshapes the customer journey, brands that integrate smart assistants into their funnels don’t just keep up, they win.
Does your brand currently use an AI chatbot?
If you want to see how AI chatbots can drive more revenue for your brand, connect with Pilothouse here and let them know DTC sent you!
‍🎧 Q5: The Hidden Goldmine Between Christmas and New Year’s
Aves, host of Ad-venturous, breaks down how smart brands can turn the quiet week between Christmas and New Year’s into a hidden profit window.
In this special Q5 strategy episode, Aves reveals why so many advertisers go dark during the “fifth quarter” and how that mistake leaves serious revenue on the table.
She unpacks the psychology of post-holiday shoppers, the verticals that crush in Q5, and the ad angles and offers that actually convert.
In this episode, we dive into:
▶️ Watch the full episode on YouTube here.
🎧 Or click here to listen on Spotify.
‍🚀 Start Your BFCM Off With A Win. Roku’s Giving You $5K To Double Your Impact
This Black Friday, get your brand out there. đź’Ą
Roku accounts for 47% of all TV streaming time in the U.S., and that audience can be yours. đź“ş
🛍️ Over 67% of Roku holiday shoppers are planning to start their shopping before Thanksgiving, and it’s time to turn that attention into action.
💵 Now’s your chance to win big this BFCM: Get $5K in ad credit when you spend your first $5K with Roku Ads Manager with code GET5K. Terms apply.
👀 Reach millions of households on America’s #1 TV streaming platform with advanced targeting, shoppable ad formats, and real-time insights all in one easy-to-use dashboard.
Don’t miss this limited-time offer.
*Â sponsored
‍🎧 The Future Is Human: How to Scale Your Creator Marketing Program (Without Losing Trust)
In this episode of the DTC Podcast, we are joined by Donatas Smailys, co-founder and CEO of Billo, a creator‑marketing platform that helps DTC brands turn authentic creator videos into high‑performing ads.
Donatas dives into why follower counts are becoming less relevant, how to brief creators with performance in mind, and how AI can support your creator marketing efforts.
In this episode, we dive into: 👇
▶️ Watch the full episode on YouTube here.
🎧 Or click here to listen on Spotify.
Shaan Arora, co-founder of Alia, shares why ecommerce brands should take advantage of increased traffic and keep these on during Black Friday.
He explains the traffic you get during Cyber Week will be high-intent, so you want to capture those leads and get them into your funnel quickly.
Tip: Match the offer in the pop-up with your site-wide offer so the messaging stays consistent.
‍📺 Your customers are streaming on Black Friday weekend. Make sure they see you. Roku Ads Manager puts your brand in front of millions of viewers so you can win this holiday season. Start your campaign today. *
*Â sponsored
‍📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
Please note that items in this newsletter marked with * contain sponsored content.
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