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Good morning,
Here’s what you’ll find in today’s DTC:
You’re reading this newsletter along with new subscribers from: SmartGraft, Woven Granite, and 3rd Bottle. 👋
📺 Picture Your Brand On The Biggest Screen In The Home. Make It Happen With Roku Ads Manager.
🏆 Black Friday is Roku’s Super Bowl for streaming, aka, your biggest opportunity to reach high-intent shoppers. In 2024, Roku users streamed over 300 million hours during Black Friday weekend.
With Roku Ads Manager, advertisers can reach millions of households with advanced targeting and real-time performance insights. 📈
And this guide gives you everything you need to start down the path to CTV success. 🌟
💪 Discover how to win BFCM with:
Set yourself up for success on America’s #1 TV streaming platform, by hours streamed. 👀
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💰 Battling The Post-Cyber Week Slump
Once the Black Friday buzz fades, many ad accounts crash into a post-Cyber-Week slump.
The key to keeping momentum? Build evergreen and gifting content now that carries your brand through December and beyond.
The Pilothouse Meta team recommends launching gifting copy and creative during your Black Friday promos, not after.
Doing so lets you gather data, build social proof, and create a bank of proven ads that convert through the rest of the holiday season.
Gifting headline ideas you can copy and paste:
Creative tips:
Don't carry an obvious gifting product?
Lean into self-gifting or self-care angles. Emphasize why your product is the perfect treat for themself this season.
The takeaway? Brands that treat BFCM as a learning launchpad, not a finish line, win the entire holiday season. So build gifting creative early and dominate post-Cyber Week!
🎧 Why Gifting Deserves Its Own Strategy This Q4
Aves, Creative Lead at Pilothouse and host of Ad-venturous, breaks down how DTC brands can turn gifting into a Q4 performance lever instead of an afterthought.
Her 4-step Gifting Content Framework helps brands map real gifting behavior, connect emotional triggers to product USPs, and design ad journeys that convert from first impression to checkout.
In this episode, we dive into:
▶️ Watch the full episode on YouTube here.
🎧 Or click here to listen on Spotify.
🚀 Start Your BFCM Off With A Win. Roku’s Giving You $5K To Double Your Impact
This Black Friday, get your brand out there. 💥
Roku accounts for 47% of all TV streaming time in the U.S., and that audience can be yours. 📺
🛍️ Over 67% of Roku holiday shoppers are planning to start their shopping before Thanksgiving, and it’s time to turn that attention into action.
💵 Now’s your chance to win big this BFCM: Get $5K in ad credit when you spend your first $5K with Roku Ads Manager with code GET5K. Terms apply.
👀 Reach millions of households on America’s #1 TV streaming platform with advanced targeting, shoppable ad formats, and real-time insights all in one easy-to-use dashboard.
Don’t miss this limited-time offer.
* sponsored
Most brands default to “30% off everything” on Black Friday but there are smarter ways to drive sales and protect your margins.
Media buyer Ben Radack shares how these offers build loyalty and encourage repeat purchases.
Others, like mystery gifts or free upgrades, add perceived value without slashing prices.
🎧 How &Collar Drives Growth with Pricing, Persona & Shipping Tests
In 2017, &Collar made $20K in sales. This year, they’re expected to end the year with $13 million.
Ben Perkins, founder of &Collar, a men’s performance dress shirt brand, shares how they managed to scale so quickly by spending time on rigorous testing.
As part of their tech stack, they used Intelligems to fine-tune their pricing strategy and shipping threshold, plus segment customers to align messaging and creative for maximum return.
In this episode, you’ll hear: 👇
▶️ Watch the full episode on YouTube here.
🎧 Or click here to listen on Spotify.
Meta Earns Billions From Scam Ads
A new report from Reuters reveals scam ads are running rampant on Meta.
Last year, Meta estimated that scam ads could account for as much as 10% of its revenue, a total that would amount to about $16 billion.
📺 Your customers are streaming on Black Friday weekend. Make sure they see you. Roku Ads Manager puts your brand in front of millions of viewers so you can win this holiday season. Start your campaign today. *
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📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
Please note that items in this newsletter marked with * contain sponsored content.
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