Prepare to have your perspective shifted.

📦 Weekly Tariff Highlights 

Aug 28, 2025 tariffs: Trump threatens U.S. duties on France, Italy, and Spain over digital taxes, while India faces a 50% tariff (risking −1% GDP, −70% exports). De minimis exemption ends, adding 10–50% tariffs or \$80–\$200 fees to shipments—fueling global trade disruptions and higher consumer prices.

💰 Three Ways To Increase Your Chances of Going Viral 

Soberish founder Kim Gamez turned casual TikTok product reviews into \$1M in year one by tracking conversions and leaning into relatable, unpolished content. TikTok virality tips: open with a strong hook/payoff, embrace mistakes to spark comments, and craft highly shareable videos.

🎧 Sound Unforgettable: The Impact of Audio

Ad-venturous host Aves (Pilothouse) explains how sound-on strategy—voiceover hooks, persona-based scripts, ASMR, and selective trending audio—lifts ad performance on Meta and TikTok. Learn to craft sound-first ads that speak your customer’s language, boost recall, and convert without over-relying on trends.

📦 Your Daily Tariff Check-In

U.S. imposes 50% tariff on Indian imports (Aug 28, 2025), tied to Russian oil purchases and estimated to cut India’s GDP by up to 1% and exports by as much as 70%. De minimis exemption ends, adding 10%–50% tariffs or $80–$200 fees and prompting about 25 countries to suspend U.S.-bound postal deliveries.

💰 From Brand Power to Ad Power: Refining YTTP’s Messaging

Youth to the People (YTTP) is refining its ad strategy to boost performance by focusing on hero products, platform-native creative, and sharper messaging. Pilothouse recommends isolating products, testing positioning angles, and crafting stronger USPs to drive better engagement and conversions.

🎧 American Eagle v.s. Everlane: Who Wins The Inbox? (Part 1) 

Jordan from Pilothouse compares American Eagle and Everlane, revealing why automation, segmentation, and smart merchandising drive sustainable DTC growth over viral creative. The episode highlights retention strategies, email fatigue risks, and Everlane’s long-term branding approach.

📦 Your Daily Tariff Check-In

Back-to-school prices have surged 30-40% in the U.S., impacting clothing, tech gadgets, and school supplies. Stay updated on the latest tariff changes and their effects on consumer spending.

☀️ How Vacation Focuses on A Common and Relatable Pain Point 

Vacation Inc’s ad highlights its bold claim of having “The World’s Best Smelling Sunscreen,” using playful retro visuals and clean, minimal design to stand out. By combining a unique differentiator with functional benefits like SPF 50 and water resistance, the brand appeals to both fun-loving and value-conscious consumers.

🎧 How Dugout Mugs Scaled to $55M with Authentic Branding and Smart Partnerships

Dugout Mugs scaled to \$55M by leveraging authentic branding, cultural moments, and strategic partnerships. In this DTC Podcast episode, Kris Dehnert shares insights on breaking seasonality, using AI tools, and building systems that protect time and drive growth.

📦 Your Daily Tariff Check-In

Trump threatens new tariffs on France, Italy, and Spain over digital tax policies, targeting U.S. tech firms. Meanwhile, Australia and European postal services suspend U.S. parcel deliveries ahead of the de minimis exemption ending.

💰 Please Don’t Run An Offer Like This!

Avoid confusing customers with multiple offers in one ad or page, as it creates decision fatigue and lowers conversions. Simplify messaging with one clear offer to drive faster decisions and better ROAS.

🎧 The Only Browse Abandon Email You’ll Ever Need 

In this TWBERP episode, Jordan from Pilothouse shares strategies to optimize browse abandonment emails for higher conversions and stronger retention. He explains how dynamic content, smart timing, and the “funnel flusher” technique drive revenue and keep customers engaged.

📦 Your Daily Tariff Check-In

The U.S. has imposed a 50% tariff on Indian exports in response to India’s continued import of Russian oil. Meanwhile, Canada will lift 25% retaliatory tariffs on \$21B worth of U.S. goods starting September 1 to encourage new trade talks.

💰 Training the Google Ads Algorithm with Quality Conversion Data

Pilothouse reveals how quality conversion tracking is key to training Google Ads for better performance and true net-new customer growth. By switching from GA4 to server-side data with Elevar, brands can feed the algorithm accurate signals and optimize campaigns more effectively.

🎧 The Math Behind Influence and Why Most Influencer Marketing Fails with Yash Chavan from SARAL

On this DTC Podcast episode, SARAL founder Yash Chavan reveals the math-driven framework that turns influencer marketing into a predictable growth engine. He explains why most brands fail with “spray and pray” tactics and how to scale awareness with ambassador programs, partnerships, and measurable impact.

🎧 Labor Day Creative Wins to Carry into Q4

This Ad-venturous episode shares a Labor Day creative checklist to boost Q3 promos and set brands up for a strong Q4. From UGC overlays to focused landing pages and short-form video tactics, Aves breaks down quick wins that drive conversions.