Prepare to have your perspective shifted.

How Calm's TV Campaign with Tatari Boosted Subscriptions by 60%

Calm saw a 60% increase in subscriptions by partnering with Tatari for a TV campaign, leveraging both linear and streaming ads.

YouTube's New Tool: A/B Testing Thumbnails for Better Engagement

YouTube introduces Thumbnail Test & Compare to help brands improve video engagement by testing up to three different thumbnails.

Quick Hits: Streamline Programs, Big Mergers, and Social Media Tips!

This section covers managing affiliate and influencer programs with Social Snowball, recent mergers and acquisitions in the tech industry, and tips for creating effective social media ads.

Supercharge Your Meta Ad Campaigns with Bulk Editing Efficiency!

The Pilothouse Meta team shares a time-saving tip for building Meta ad campaigns using bulk editing to streamline the process and maximize productivity.

Uncover Your Site’s Hidden Gems and Dead Zones with Heat Mapping!

Heat mapping helps identify high-engagement and low-engagement areas on your website, allowing you to optimize for better user experience and increased conversions.

Is Your DTC Growth Strategy Up to Snuff? Find Out Now with Pilothouse!

Pilothouse offers expert guidance to help DTC brands optimize their growth strategies and achieve better ROAS in a challenging market.

Google Ads Interface Overhaul Coming August 30th

Google Ads is updating its interface on August 30th to streamline workflow for all users. Also, DTC x Pilothouse are hosting a webinar on June 25th about how Custom GPTs can boost productivity and profit.

Features

Features

How Pink Friday Nails Captures Gen Z with TikTok-Inspired Design

Pink Friday Nails integrates TikTok-inspired videos on their homepage to appeal to Gen Z users, making the transition from social media to the website seamless and boosting conversion rates.

Ensure Your Meta Pixel is Firing Correctly with These Four Easy Steps

Ensure your Meta Pixel is firing and tracking accurately with a four-step guide from the Pilothouse Meta team, crucial for scaling in the DTC space.

Unlock Your Brand's Potential: Discover the Power of Custom GPTs on June 25th

Join DTC x Pilothouse on June 25th at 1pm ET for a webinar on how custom GPTs can optimize creativity, boost productivity, and increase profit for your brand.

Meta to Use Public Instagram Data for AI Training Starting June 26th

Starting June 26th, Meta will use public Instagram images and captions to train their AI, aiming to improve image quality and enhance their AI ad creation tools.

Export Your Universal Analytics Data Before July 1st!

Export your data from Universal Analytics before Google deletes it on July 1st. Additionally, learn about partnering with influencers through SARAL, new insights from Google Search Console, and Instagram's virtual pet feature.

Plan Ahead: Essential Q3 Dates for Your Marketing Calendar

Plan your content and offers around key Q3 dates like Canada Day, Independence Day, and Labor Day to drive growth, while using dates like World Emoji Day and National Cat Day for organic social media and email engagement.

How Kosas Achieved Ecommerce Success with These Shopify Apps

Kosas, a clean makeup brand, doubled their TikTok following and makes $2 million per month by using Shopify apps like Tolstoy, Gladly, and PDQ to create a seamless customer experience.

Apple Unveils AI-Powered Upgrades: Meet the New Siri and Custom Emojis

Apple introduced Apple Intelligence at their Worldwide Developers Conference, featuring AI tools like a more conversational Siri, custom AI-generated emojis, and AI writing tools coming this fall.