Thursday, January 25, 2024
Did you know nine U.S. states were responsible for half of the U.S. ecommerce orders in 2023?
No surprise here that some of the most populous states like California, New York, Florida, and Texas were at the top of the list but Illinois, Pennsylvania, North Carolina, Georgia, and Washington also made the cut.
Understanding which states drive the most orders can help you with your targeted marketing efforts along with shipping and logistics.
Here’s what you’ll find in today’s DTC:
You’re reading this newsletter along with new subscribers from: Purple Mountain Speech Clinic, Ireland Funds, and Artisanthropy 👋
This newsletter is brought to you…
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After a dramatic few months and a major loss in ad revenue, Elon Musk is determined to increase the number of new advertisers for X.
Earlier this month, X collaborated with YouTube star Mr. Beast on a little experiment to see 1) if creators can monetize on the platform, and 2) if the ad revenue payouts on X were better than YouTube. 👀
Mr. Beast has a massive following on YouTube with over 233 million subscribers and is their fastest growing creator.
Musk argued that X is a great platform to advertise on and Mr. Beast posted his first ever video on X to see if that was really true.
The 16-minute video showed Mr. Beast test-driving different cars with the title ‘$1 Car vs. 100,000,000 Car!’ which included him driving a Tesla Model X.
While Mr. Beast’s video gained over 150 million views and made over $250K in ad revenue, even he admits the number is probably inflated.
Advertisers quickly jumped on the opportunity to advertise once it raked up 50 million views in less than 24 hours.
Still, the numbers are impressive.
Why this collab is a big deal:
Despite the inconclusive nature of the results, Mr. Beast’s video garnered impressive views and ad revenue. Let’s see if this experiment inspires more creators to use X to monetize their content.
Now's the time to move to first-party cookies and future-proof your marketing attribution.
The smartest marketers are switching to Northbeam, the industry leader in machine-learning powered marketing attribution.
The end of third-party cookies is driving a shift to marketing strategies that are:
Performance marketing teams at Blendjet, Raycon, MUD/WTR, and HexCladall use Northbeam as their source of truth.
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This might seem a bit strange, but continuing to run your BFCM campaign in Q1 might just help your brand see a lift in sales. 📈
The Pilothouse Meta team shared an example of an ad they spotted that is still running their BFCM sale.
This Papaya creative makes it obvious this is a Black Friday sale in their creative and ad copy and is getting tons of engagement (look at those comments and reactions!)
A Pilothouse client is seeing a similar result. 💰
Looking at the last 30 days, the client's BFCM campaign is absolutely killing it and outperforming their general sale copy.
Some brands are still seeing BFCM ads crush with both higher engagement and conversions.
❤️ The future of personalization is limitless --- Bloomreach, Manscaped, Chewy, Macy’s and Gap want to show you how. Join the two day online Commerce Experience Summit from the comfort of your couch. Snag your free ticket. *
🤓 Time to organize your tabs. Chrome launches new AI features which includes an automated tabs organizer.
💬 That elevator pitch you’ve been practicing is about to come in handy… Join Kickfurther’s CPGrow Pitch competition to connect with high-growth innovators, showcase your brand, and seize the chance to win $150K in no-cost inventory funding. Apply now. *
📱 How does your mobile page look? See how your webpage appears on multiple devices using this Mobile Simulator extension.
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